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Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Their efforts have propelled merely popular stories into through-the-roof viral successes. Project Fortune Teller: Data Predict Viral Success. The meetup was about Data Science in the Newsroom.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Cision moves to eliminate the HARO brand Cision is pressing forward with the elimination of the Help a Reporter Out (HARO) brand. The quality of queries changed too as the web evolved. Reporters were getting more emails than ever – and traced many of them back to Vocus. Om Malik , who was behind the very popular Business 2.0

Reddit 178
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These were the top publishers on Facebook in January 2022

NewsWhip

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. This continued success has been reflected in the company’s financials, according to reporting from Axios , with the company hitting $100 million in 12-month revenue.

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently - Strategy

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies.

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Facebook dominates the headlines among Kantar’s most valuable brands in 2022

NewsWhip

This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. Kantar’s report measures how meaningful, how different, and how salient brands are to consumers, and from that they have revealed a list of the top 10 most valuable global brands in 2022.

Facebook 138
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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. Some sites lost 50 to 60% of their Google organic traffic overnight and some reported losing up to 90% traffic.

Google 259
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How Formula 1’s reputation was impacted by the controversial finale

NewsWhip

We watched as this story sent both the public and the media into a frenzy, and how this story spread like wildfire across the web, and how it may have damaged Formula 1’s reputation. . Media interest peaked around 10 am (EST), with major publications reporting on the win, as well as the protests that followed.