PR for Anyone

OCTOBER 28, 2021

A question I get asked is what skills does someone need to be a public relations specialist. “Who writes about [industry] for [publication].” Publicity Plan. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. Basically, you need to be observant.

Publicity 130

Publicity Pitching System Small Business 130

PR Fuel

SEPTEMBER 14, 2020

No matter what the size of a business, press releases can bring significant benefits. Read on for why small businesses should consider press release services. To share information about your business hoping a reporter will write a story on it. Your business is as unique as your competitors. Using a Service.

Small Business 59

Small Business Blogging SEO Engineering 59

5W PR

AUGUST 14, 2023

Misconceptions about career opportunities in public relations can lead to misunderstandings about the work and required skills. Public relations focuses on media relations and party planning Public relations is often misunderstood as just event planning and media interaction. But it’s much more than that.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

PR for Anyone

DECEMBER 7, 2021

Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. I use it every day in my own business so I’m not just telling you to try something, I know t works! Land in the media and see what it does for your business. Anyone can get publicity!

Publicity 130

Publicity Video Pitching System 130

Solo PR Pro

APRIL 25, 2023

One Step in Running a Successful Business Far too often, solo and small PR agencies verbally agree to terms with clients and begin work without a contract. It is vital to get it in writing to avoid misunderstandings about the scope and expected outcomes and, in severe cases, non-payment.

Writing 85

Writing eBook Small Business Agency 85

PR Fuel

AUGUST 12, 2021

Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Instead, consider these 10 benefits of requesting press release writing services. Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

Wadds Inc.

DECEMBER 1, 2023

While AI could automate tactical public relations uniquely human strategic skills are at low risk of substitution, according to a Government report. Public relations professionals are listed as one of the occupations most exposed to large language models (ranked 9th), which includes technologies such as ChatGPT.

Publicity 52

Publicity Insurance Insurance Education 52

PR Fuel

AUGUST 19, 2020

If your small business can write a concise, well-thought-out press release for your event, it may get coverage. This article will tell you how to write a press release for an event to get coverage and tell your brand’s story. How to Write a Press Release for an Event. Remember, this is news writing.

Writing 98

Writing How To Small Business Engineering 98

Critical Mention

JUNE 26, 2020

Bad publicity can be considered a rite of passage for some organizations, and many companies even see it as an inevitability. Both big and small businesses are subject to receiving various forms of negative comments and publicity. Your public response will also be out there for future customers to see.

Publicity 105

Publicity Radio Sports Small Business 105

OnePitch

NOVEMBER 28, 2023

Jared Lindzon is a freelance journalist writing about the future of work for publications such as The Globe and Mail and Fast Company's work-life section. Occasionally, he'll also cover personal finance, tech, entrepreneurship, ESG, and small businesses.

Small Business 91

Small Business Pitching Writing Company 91

PR Fuel

MAY 5, 2022

As a business, knowing the difference between the two is key to your public relations marketing strategy. At eReleases, our goal is to help businesses of all sizes thrive in their respective industries. To have your news release reach the right people, you must write for your target audience. What Is a Press Release?

Small Business 101

Small Business Comparison Writing Reputation 101

Garrett Public Relations

JANUARY 19, 2020

With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.

Tools 215

Tools Social Media Small Business Media 215

PR Fuel

SEPTEMBER 21, 2020

Did you know about 83% of small businesses believe in the effectiveness of a digital marketing campaign? If press releases are not part of your online marketing strategy, you could be missing out on many business opportunities. Read on to learn why PR writing in the way to go. Achieve Instant Exposure.

Writing 61

Writing SEO Local Advertising 61

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Most of the public relations programs have similar courses.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Garrett Public Relations

APRIL 22, 2018

Here’s a question I see A LOT in the public relations industry. The post You May Not NEED a Press Release – But Here’s Why You May Want to Write One Anyway appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Are press releases still necessary?” So, when I […].

Writing 85

Writing Industry Publicity Small Business 85

5W PR

DECEMBER 1, 2020

However, the public is not engaging with those stories as much as it used to. For public relations professionals, this means that they need to focus on this shift in audiences’ attention and provide stories that aren’t going to center on the pandemic and how the world is navigating the crisis.

Creativity 88

Creativity Pitching Small Business Media 88

Garrett Public Relations

DECEMBER 7, 2023

As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1% 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1%

Marketing 214

Marketing Brand Branding Publicity 214

Solo PR Pro

FEBRUARY 13, 2024

Solo public relations professionals work hard to win and maintain healthy client relationships, but a bad client can impact your confidence and sometimes your bank account. Set the tone in writing A comprehensive contract is your first line of defense. Make sure both parties understand and agree to the terms before proceeding.

Financial 83

Financial Banking Ethics Small Business 83

Garrett Public Relations

FEBRUARY 28, 2024

As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations. And if so, WHY would they do that?

Media 159

Media Report Company Publicity 159

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. We focus on working with non-profits, small businesses, women CEOs and business owners. We keep things simple. TMI does PR.

Interviews 284

Interviews Radio Small Business Pitching 284

5W PR

APRIL 8, 2021

These days, even if a journalist doesn’t feel that the press release would be beneficial to the media outlet, it can still be published and drive more interest from the public on social media. That would be a tremendous outcome both for your business and website. Before Writing a Press Release. Elements of a Press Release.

Engineering 128

Engineering Writing Social Media Tools 128

The Hoffman Agency

MARCH 4, 2024

In 2015, two French journalists realised that schoolchildren from disadvantaged neighbourhoods, lacking a network, were doing their internships in small businesses where they sometimes became free labour. How to do media monitoring, the different types of publications and how to write articles of more than one page on the same subject.

Journalism 36

Journalism Television Exercises Education 36

NewsWhip

JUNE 14, 2023

Small Business “The predictive elements in NewsWhip are 10/10 – we know when our brand is mentioned, by whom, and how widely it’s likely to be shared on social. When I am in crisis monitoring mode, this is always my first and primary tool for gathering information and making recommendations.” – Aubrey Q.,

Leadership 78

Leadership Software Customer Service Small Business 78

Beyond PR

APRIL 20, 2017

Susan Payton is the president of Egg Marketing & Communications , a marketing firm specializing in content writing and social media management. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz.

Writing 45

Writing Small Business Web System 45

PR Fuel

MAY 17, 2022

About 14% of small businesses fail due to poor marketing. In fact, 50% of small businesses only survive for at least five years. If you want to set your business up for success, you need to learn how to write a press release. Not sure how to write a release? The Underlying Purpose.

Writing 52

Writing Small Business Product Launch Engineering 52

ISEBOX

NOVEMBER 30, 2015

I’ve had the opportunity to work with dozens of public relations and communications professionals, as a client and partner. A term begrudgingly used for a person who’s “not a player” or “small time”. Pikers write press releases about a new executive hire or a product color change. However, on occasion, I spot a piker.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . The next time you’re writing a press release, consider these five tips and examples to help keep your headline short, sweet and to the point.

Writing 40

Writing Wireless How To Travel 40

Solo PR Pro

DECEMBER 20, 2022

We asked our panel of solo PR pros to share one of their business goals for the year ahead. My #1 goal for 2023 is to introduce some new resources for founders and small business owners who are just starting out in their PR journey: namely an email newsletter and a course. Jodi Echakowitz, Boulevard Public Relations.

Resources 77

Resources Energy Small Business Corporate 77

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. What’s the difference between marketing, advertising and public relations? Now that this is clear, we can begin to understand exactly how PR can help to grow a business. PR is different.

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

FEBRUARY 2, 2022

Buying a publication can be a faster path to developing an audience than building one organically. HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Case in point?

SEO 132

SEO Content Marketing Marketing Software 132

Doctor Spin

APRIL 5, 2023

That’s where public relations (PR) comes in. It can help you capture attention, earn loyalty, and scale your business for long-term success. Standard PR Challenges Faced by B2B B2B organisations face a set of standard challenges when it comes to public relations (i.e. Reputation plays a huge role in public relations for B2B.

B2B 52

B2B Strategy eBook Small Business 52

The Proactive Report

NOVEMBER 10, 2016

Yes, the public regards Google and other search engines as a media source. Not at all – while technology has disrupted PR in many ways it has also made it more accessible to the small business owner with a tiny budget. You need to learn how to write your press releases so that Google will index and rank them.

Engineering 160

Engineering Google Banking Small Business 160

Buzzstream

JANUARY 9, 2019

In the meantime, it needed to be sustainable: I did not want to take the route of trading money for links in guest publications. When you’re writing up a piece of content and you’re adding resources, numbers or examples, it’s easy to just to perform a Google search and select the top results to include in your article.

Content Marketing 134

Content Marketing Marketing How To Resources 134

PR Fuel

MAY 6, 2021

An effective press release will give you the attention of the general public through its media coverage. It isn’t, however, as simple as writing the first thing that comes to mind. Writing a press release is all about grabbing the reader’s attention and keeping it long enough to get your point across to them.

Examples 105

Examples Writing Product Launch Crisis Management 105

Inbound PR

FEBRUARY 26, 2019

After gathering some great experience at those software companies they both set out to start their own business around content and are doing a terrific job at it. I was honoured when they invited me to participate in their sparerooms talk show.

Brand 49

Brand Branding Small Business Software 49

Garrett Public Relations

AUGUST 27, 2023

And so do publications. In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. appeared first on Garrett Public Relations. As companies plan content, many use a calendar. Some publish an editorial calendar.

Pitching 118

Pitching Media B2B Examples 118

Solo PR Pro

MAY 17, 2022

From temp to small business owner. Daria suggested to one of the people she’d been temping for that his company engage her to write a newsletter covering agriculture, trade, and energy issues on Capitol Hill. And to get her business off the ground, Daria remembers making a brochure highlighting her services.

Meeting 98

Meeting Agriculture Energy Travel 98