Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. We focus on working with non-profits, small businesses, women CEOs and business owners. We keep things simple. TMI does PR.

Interviews 284

Interviews Radio Small Business Pitching 284

NewsWhip

JUNE 14, 2023

Small Business “The predictive elements in NewsWhip are 10/10 – we know when our brand is mentioned, by whom, and how widely it’s likely to be shared on social. Anonymous User in Marketing and Advertising “Simple UI; easy to use. Anonymous User in Marketing and Advertising “Simple UI; easy to use.

Leadership 78

Leadership Software Customer Service Small Business 78

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. A good question, and one that has plagued the mind of many business owners and decision makers for years… often with little sign of a solution. What are the advantages of public relations over advertising?

Publicity 48

Publicity Advertising Advertising Tools 48

5W PR

APRIL 8, 2021

These days, even if a journalist doesn’t feel that the press release would be beneficial to the media outlet, it can still be published and drive more interest from the public on social media. That would be a tremendous outcome both for your business and website. Before Writing a Press Release. Elements of a Press Release.

Engineering 128

Engineering Writing Social Media Report 128

ISEBOX

NOVEMBER 30, 2015

I’ve had the opportunity to work with dozens of public relations and communications professionals, as a client and partner. A term begrudgingly used for a person who’s “not a player” or “small time”. Pikers write press releases about a new executive hire or a product color change. However, on occasion, I spot a piker.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Doctor Spin

APRIL 5, 2023

That’s where public relations (PR) comes in. It can help you capture attention, earn loyalty, and scale your business for long-term success. Standard PR Challenges Faced by B2B B2B organisations face a set of standard challenges when it comes to public relations (i.e. Reputation plays a huge role in public relations for B2B.

B2B 52

B2B Strategy eBook Small Business 52

PR for Anyone

OCTOBER 7, 2021

The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. We write video scripts. This is why you need to start socially listening. PR FOR ANYONE.

How To 130

How To Pitching Film Video 130

Solo PR Pro

FEBRUARY 1, 2022

After a decade in radio, Stu was in the market for a professional life that offered more stability, and made the leap to PR pro, eventually working his way up the ranks at an advertising-dominant agency based in South Florida. It was there where Stu got the notion he had climbed as far as he could while still working for someone else.

Meeting 131

Meeting Radio Sports Telecommunications 131

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Anyone can get publicity! So that is this week’s Free Publicity Friday PR tip. Download the free guide, www.3stepstoprsuccess.com

Pitching 130

Pitching Television Trends YouTube 130

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. The platform isn’t saturated with advertising, but many B2C companies are already active. It’s vital to take a step back from promotional advertising. It depends.

B2B 139

B2B Brand Branding B2C 139

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. I, however, believe marketing teams would benefit from inviting at least one person from their public relations teams into the mix more regularly so they’re tapping into the power of PR intelligence.

Marketing 170

Marketing Measurement Trends B2B 170

PR Fuel

NOVEMBER 5, 2021

More than 270,000 Americans work as public relations specialists. One of their main jobs is to write press releases. . When you are writing a press release, you have to write one that stands out from the rest. Answer these questions and you can write a press release that stands out from your thousands of competitors.

Writing 52

Writing Small Business Advertising Advertising 52

Cision

NOVEMBER 15, 2016

More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” While consumer trust in advertisements and even in traditional media sources continues to decline, Twitter says we now trust influencers as much as our friends. photography), ‘dot-guru (.guru)

Trends 120

Trends Leadership Small Business Analytics 120

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. Even better – your client gets a byline with the publication, and maybe their headshot included as well! ”.

Agency 79

Agency Marketing Media SEO 79

Cision

JANUARY 13, 2017

Phil Andrews is the current President of the Long Island African American Chamber of Commerce, the Past President of the 100 Black Men of Long Island, and was recently named the President of the Black Public Relations Society – New York. Congratulations on being named President of the Black Public Relations Society – New York!

Local 120

Local Radio Community Tools 120

Mora Communications

AUGUST 12, 2015

One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. The post The Public Relations Grand Slam appeared first on Mora Communications. Too many people believe that next TV interview or magazine article is going to be “it”. It’s going to change their lives.

Publicity 49

Publicity Interviews Media Relations Company 49

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. Partner with a local influencer to promote your business on social media. Collaborate with other small businesses in your area to cross-promote each other’s products or services. PR Resource: How To Write a 1-Page Strategy Keep it clean.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR Fuel

JULY 24, 2018

Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. Determine the chronology of your business story before writing it.

Pitching 40

Pitching Media Small Business Writing 40

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. Public relations , or PR, is the process of communicating with your public or audience.

Publicity 67

Publicity Small Business Advertising Advertising 67

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. The thrill of hunting new business, executing existing projects and partnering with others in my field gave me the will to go out and make things happen. I loved it.

Writing 88

Writing Google Pitching Small Business 88

Sword and the Script

NOVEMBER 5, 2016

The success factors were probably decided long before the first piece went to publication. So writes Jason Miller of LinkedIn in a piece for the Marketing Solutions EMEA blog titled: It’s time to stop blaming content for your content marketing problems. A brand new publication ranks at the top. What is Native Advertising? –

Content Marketing 60

Content Marketing B2B Web Small Business 60

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. What does Google want in exchange? Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers.

Marketing 60

Marketing B2B Local Customer Service 60

Cision

JULY 26, 2017

Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1 Business -> (Business type, company age, company size, occupation category, sales revenue, small business industry, title, and seniority).

Social Media 233

Social Media How To Insurance Insurance 233

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. Are you prepared for a PR crisis? So often, these events come as a complete surprise. What is a PR Crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

OCTOBER 19, 2010

While it’s too soon to tell what effects Google Instant might have on your search traffic or how best to adapt marketing efforts, some have speculated that small businesses may be more affected than large organizations. Pay-per-click (PPC) advertising costs might increase. Mark as read Approve comment Nice write-up Erica!

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

AUGUST 16, 2012

The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. They write about hires, mergers and events in the business community. Should the Business Journals change the rules?

Journalism 70

Journalism Local Social Media Twitter 70

PR for Anyone

MAY 24, 2022

Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This week I want to talk about another myth to debunk about publicity. PR FOR ANYONE.

Pitching 130

Pitching Television Interviews YouTube 130

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Sources: Business Wire , PRWeek , RMP Analysis , Chicago Tribune , Mergr.com ). The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market.

Technology 12

Technology Software Company Marketing 12

Bad Pitch Blog

APRIL 9, 2006

They want instant publicity in national media outlets and are willing to pay exorbitant fees to get it. TODAY/MARKETING: Small-Business Marketing -- Counselor Magazine (US) I need experts who can offer small-business marketing tips for a company uncertain how to spend advertising and marketing dollars.

Media Relations 40

Media Relations Media Pitching Small Business 40

Mora Communications

AUGUST 31, 2015

We live in the information age. If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough.

Media 49

Media Local Insurance Insurance 49

Maxim Behar

MARCH 6, 2022

I have been associated with the public relations business almost for the past 28 years. Public relations, at that time, was an unknown concept in Bulgaria as for all the businesses in that region, not only in Bulgaria. So that was my first touch with public relations. And it took a couple of months.

B2B 52

B2B Communications Media Newspapers 52

Beyond PR

OCTOBER 31, 2017

Take Advertising Value Equivalency (AVE), for example. Many public relations professionals continue to measure media exposure based on what the equivalent costs in advertising would be. And so we continue to use legacy systems that no longer serve. And yet, that’s not a precise measure when it comes to earned media.

Measurement 65

Measurement Media System Small Business 65

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR Fuel

OCTOBER 30, 2018

7 Tips on Writing the Perfect Welcome Email. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. Without further ado, here are 7 tips to writing the best welcome email. 5 Tips on Writing a Great Email Newsletter.

Communications 40

Communications Pitching Writing Social Media 40

Bad Pitch Blog

DECEMBER 30, 2006

If one person learns how not to be a dumb ass when dealing with a reporter or a client, it was worth writing the book. How many advertising dollars does this equate to? Pitching something that has NOTHING to do with what the reporter writes is the biggest one. Don''t pitch and say "Hey, Media Map says you cover small business.

Pitching 40

Pitching Small Business Insurance Insurance 40

Cision

MAY 21, 2015

Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. 11) Mark Schaefer and Tom Webster. The Marketing Companion. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

Trying to stay on top of changes and techniques in the world of public relations can be trying. Do you think attempting to mislead the public as to what was really going on gave them a better shot at their next job interview? The public will forgive and forget. My son Rowan on his first day of Kindergarten. Say You’re Sorry.

Web 40

Web Pitching Local Report 40