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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. The challenge was to unravel the complexity of the technology and disassociate it from crypto.

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PR’s Role in Defense Tech’s Public Image

5W PR

In the dynamic world of defense technology, innovation is the touchstone, and secrecy is the constant backdrop. This sector thrives in the high-stakes realm of complex ethics and public scrutiny, making public relations a crucial element in shaping its public perception and fostering trust among various stakeholders.

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The Intersection of Blockchain Technology and Public Relations

5W PR

Its applications are currently being explored across industries, and public relations is no exception. PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. Evolution of Blockchain Technology.

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How Public Relations Can Enhance AdTech Marketing

ImPRessions - Crenshaw Communications

Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. Enhancing adtech marketing efforts through PR As adtech marketing becomes more difficult, public relations (PR) presents an opportunity to kick those efforts into hyperdrive.

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These Emerging Technologies Are Shaping Defense Tech PR

5W PR

In the rapidly evolving landscape of defense technology, public relations plays a crucial role in shaping perceptions, fostering collaboration, and navigating the complex narratives surrounding emerging technologies. The narrative focuses on the evolving threat landscape and the need for a new generation of cyber soldiers.

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Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

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Wyoming State Bar: Law & Reputational Risks–Court of Law & Court of Public Opinion

Reputation Us

On October 24, 2023, Casey Boggs, president of ReputationUs and Sameer Somal, CEO of Blue Ocean Global Technology , will be co-presenting a continued legal education (CLE) session to more than 70 attorneys of the Wyoming State Bar on the topic, “Law & Reputational Risks–Court of Law & Court of Public Opinion.”