Cision

JULY 25, 2017

Using tools like Help A Reporter Out (HARO) and ProfNet provides PR professionals, brands and industry experts alike the opportunity to access and respond to earned media opportunities pitched by journalists. Nick Bell is the VP of Marketing Communications at Cision.

Strategy 257

Strategy How To SEO Engineering 257

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Account Manager, Marketing Technology. Lessons in depth. What are the lessons like you ask?

Marketing 144

Marketing Advertising Advertising Small Business 144

Sword and the Script

MARCH 17, 2015

For the first ten years of my career, I thought noisy posts from journalists complaining about PR pitches were merely self-aggrandizement. I’ve always worked hard at understanding a reporter’s coverage and sending good pitches. The database was merely tool and any technology can be misused. Oh, how fun it is to be so loved.

Pitching 60

Pitching SEO Media Relations Report 60

Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. Most of the articles are about the latest technology or tool and Scott Brinker makes some great points about this in his book Hacking Marketing.

Technology 61

Technology Marketing Retail Interviews 61

Waxing UnLyrical

DECEMBER 21, 2018

This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. The barrier which is plotted the furthest to the top right is the most important and most addressable barrier to achieving the business goal. This is a group exercise for an internal team working for a client.

Strategy 88

Strategy Analysis Small Business Measurement 88

PR Fuel

JANUARY 24, 2022

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. Your business should leverage the best PR tactics to build a stronger bond with your customers. You wouldn’t want your business to have negative press , which can push consumers and potential employees away.

Creativity 111

Creativity Data Measurement Product Launch 111

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears. Emerging targeting technologies. Response to legislative initiatives.

Company 136

Company Interviews Reputation Privacy 136

The Stalwart Blog

NOVEMBER 6, 2015

For instance, the New York Times ’ You’re the Boss blog published its last post in December 2014 and renamed its small business section Entrepreneurship. Make a list of all the publications you pitch and spend time getting reacquainted with the content on which they focus. Are there new sections? Has the editorial staff changed?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Waxing UnLyrical

MARCH 17, 2014

The Hidden Side of Your Small Business. Ken Mueller discusses why it’s important to tell your business’ story both in sum and in whole. Using Pinterest & Secret Pinboards For Media Pitching. Why: How can you make your pitches stand out from the crowd? Have You Heard of the #CoolestInterviewEver?

Pinterest 76

Pinterest Small Business Resources Pitching 76

ISEBOX

NOVEMBER 30, 2015

A pro will continually look at new technologies like MuckRack, ISEBOX or Outbrain to determine the best way to get the RIGHT people to read their story. 5) You don’t network or pitch. 3) Your distribution method is…the wire. PR Pros analyze every method of improving coverage, and how they can do it more effectively.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. Technology Adoption and New Services. by Frank Strong. “I

Survey 60

Survey System Trends Small Business 60

Shift Communications

SEPTEMBER 13, 2017

Take small business lending, for example. For example, if more regulation will hurt your business although it seems to be the popular opinion, don’t be afraid to articulate why you have an opposing view. Don’t be afraid to take a controversial stand on an issue that’s influencing your industry.

Banking 79

Banking Financial Advertising Advertising 79

Beyond PR

JULY 25, 2017

Using tools like Help A Reporter Out (HARO) and ProfNet provides PR professionals, brands and industry experts alike the opportunity to access and respond to earned media opportunities pitched by journalists. Nick Bell is the VP of Marketing Communications at Cision.

Strategy 64

Strategy How To SEO Engineering 64

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. I really like telling stories.

Ethics 105

Ethics Data Training Agency 105

Burrelles Fresh Ideas

FEBRUARY 13, 2024

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. People aren’t interested in constant sales pitches. Limit Salesy Approaches.

Social Media 86

Social Media Media Mobile SEO 86

Remote PR Jobs

SEPTEMBER 25, 2023

Inside PR’s focus revolves around the intersection of PR alongside business and technology. Pitching PR In this podcast, host Lesley Luce “cuts through the jargon and puts a new spin on the PR industry.” Business 24. The Pitch Pitching is part of the day-to-day job for many communicators.

Pitching 100

Pitching Interviews Trends Journalism 100

Mora Communications

AUGUST 31, 2015

So why am I telling you to pitch the national press? So then, is national a waste? Most people will probably tell you so. Most people will tell you to stay local, because that’s where your bread and butter is.

Media 49

Media Local Insurance Insurance 49

ZudePR

JULY 20, 2016

In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. Here’s what I’ve learnt: 28 Observations for Would-Be PR Solo PR Businesses. 1: Make Technology Your Friend When you first set up as an independent PR consultant, you’re bombarded with an array of decisions.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Bad Pitch Blog

SEPTEMBER 8, 2008

Finally: Who will we be pitching? Fortune Small Business drops its entire staff, The Wall Street Journal cuts a variety and Fortune kills off dozens. Anyone working with any technology these days (even scissors) saw this coming. spending all day pitching old media, you are soon going to be stuck with very little to do.

Journalism 41

Journalism Real Estate Print Newspapers 41

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

Communications Conversations

JULY 18, 2019

When I first started my business, the primary way to interact with clients was face-to-face meetings, so I found myself alone much less than I am today. This isn’t your first stint as a business owner. I think one of the best parts of being a solo consultant is that you get to choose the team that surrounds you.

Local 94

Local Course Community Interviews 94

Beyond PR

OCTOBER 31, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. Just as technology constantly changes, so should our response to it. A New, Better Solution.

Measurement 65

Measurement Media System Small Business 65

Sword and the Script

APRIL 17, 2018

He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. The marketing technology (martech) horizon is noisy and fragmented, and we’re seeing more technologies come online every day. But it also brought experience.

Marketing 62

Marketing Technology Data System 62

Contently - Strategy

OCTOBER 1, 2018

We herald the arrival of a new technology or technique as the latest and greatest approach. As an account manager, I had over 1,000 small business clients, all of which received “scalable sales initiatives” from me and my teammates. On the other hand, we shouldn’t base our decisions on whatever seems newest, either.

Marketing 91

Marketing Google Newspapers Print 91

Sword and the Script

AUGUST 12, 2014

I took advantage of the firm’s memberships in local technology associations and volunteered for a committee or two. Even as I transitioned to other firms, I found myself being willingly recruited – indeed I might have helped that notion by volunteering – to the RFP process and often also tagging along on sales pitches. I networked.

How To 116

How To Film Agency Corporate 116

Sword and the Script

JULY 14, 2015

That blog is published in support of a single software and technology division, among many divisions, for a giant company that is one piece of an enormous holdings company. Still there are obstacles in big brands that small businesses never encounter. Deliver value, not sales pitches. .

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Sword and the Script

MAY 5, 2016

This PR agency will focus on the business-to-business (B2B) marketplace and provide professional services in public relations, content marketing and social media. Today, with all the necessary paperwork and permits in hand, I’m declaring this a business.

Blogging 60

Blogging Content Marketing B2B Social Media 60

Burrelles Fresh Ideas

JUNE 13, 2023

To continue generating fresh ideas requires staying ahead of emerging trends in technology and cultural shifts. Conclusion Small businesses can achieve remarkable PR results without spending a fortune on advertising or public relations agencies. Remember, not everything will work perfectly the first time around.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Rock the Status Quo

NOVEMBER 3, 2014

Journalists love to bash PR pros… and some of us give them ample reason, pitching without taking time to manage the due diligence that makes a pitch resonate. If eight out of ten pitches are irrelevant, it’s no wonder that journalists ignore most of their inbox and sleuth out their own resources. This might be why.

Pitching 167

Pitching Infographics Small Business Media Relations 167

Contently - Strategy

DECEMBER 29, 2022

Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. The sales team to use in upcoming sales efforts such as pitch meetings. The following steps can help you plan and execute your content promotion and distribution strategy.

eBook 120

eBook Product Launch Software Internal 120

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

PR Fuel

OCTOBER 16, 2018

The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science. Here are 7 simple tips you can put to use today to improve your pitches. You need to personalize your pitch.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. This underscores the need for a robust digital presence. Susan Kostal | Stet.

Marketing 168

Marketing Employee Content Marketing Training 168

Cision

APRIL 5, 2017

We’re incredibly grateful to work with publisher partners, influencers, bloggers, and craftspeople who have come up on Instagram and YouTube, have built audiences around their love of science and technology, a curiosity about physics, and a love of physical spaces. It is an amazing gift to invite them into our spaces. Engagement Over Scale.

Report 225

Report Media Advertising Advertising 225