PR for Anyone

OCTOBER 14, 2021

Have you ever considered using public relations as a lead generating tool? This week I want to talk to you about how you use the publicity that you get as a lead generation tool. Now, how do you use media as a lead gen tool? People love working with these experts that have been in the media. People love that.

Tools 130

Tools How To Publicity Interviews 130

PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. It’s an amazing tool to use to grow your brand. The number one rule is consistency.

Social Media 130

Social Media How To Brand Branding 130

PR for Anyone

SEPTEMBER 1, 2022

Check out social media and what people are talking about. Check out this video on letting Tik Tok be your publicist: It’s really about listening and paying attention to what people are talking about and using that to create newsworthy stories the media will care about. And that’s where media comes in.

Pitching 130

Pitching Video YouTube Viral 130

PR for Anyone

APRIL 26, 2022

Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. Since they need to get Board approval of the sale, you’ll still have time to pitch around this topic. Happy pitching! Having you pitch the media. Financial Stories. PR FOR ANYONE.

Twitter 130

Twitter Pitching Financial Video 130

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

PR for Anyone

OCTOBER 28, 2021

You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out. Pitch consistently and valuably and you will continue to get the yes. Don’t forget to connect with journalists on social media too. Follow the system above.

Publicity 130

Publicity Pitching System Small Business 130

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. We focus on working with non-profits, small businesses, women CEOs and business owners. Mika: Nail the elevator pitch.

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. ” The company’s platform uses two different AI tools. How does PR’s use of gAI compare to marketing?

Survey 149

Survey Software B2B Pitching 149

Beyond PR

APRIL 26, 2018

To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard. Let’s say that you’ve used a tool like Cision to find a pool of potential influencers. Here’s the six things you must do when you pitch an influencer. My mom is very, very proud.

Pitching 69

Pitching How To Skype Video 69

Solo PR Pro

JANUARY 3, 2023

Here's a five-step process to gather information to craft stories that stand out in internal communications and media pitches. From an expectant mother to a mom of three, here's how three solo PR pros planned their parental leaves while keeping their successful businesses running smoothly.

Blogging 91

Blogging Small Business Tools Journalism 91

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose.

Engineering 128

Engineering Writing Social Media Report 128

Waxing UnLyrical

APRIL 6, 2016

Particularly in the case of small businesses, getting an influencer to notice you and talk about your product or service can be discouragingly difficult. Here are 5 ways to take audience engagement on social media to the next level with influencer marketing: 1. Create personalized pitches.

Social Media 40

Social Media Marketing How To Media 40

Sword and the Script

MARCH 17, 2015

For the first ten years of my career, I thought noisy posts from journalists complaining about PR pitches were merely self-aggrandizement. I’ve always worked hard at understanding a reporter’s coverage and sending good pitches. The database was merely tool and any technology can be misused. Oh, how fun it is to be so loved.

Pitching 60

Pitching SEO Media Relations Report 60

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. For PR programs, whether the moment calls for media pitches or creative extensions, it’s best to make sure ideas, language, and core messages are authentic.

Instagram 159

Instagram Reddit Transportation Creativity 159

Solo PR Pro

JULY 27, 2021

To improve your odds of attracting new business leads and converting them into loyal clients, it’s important to make sure your About page provides a clear and concise picture of who you are and can stand out from others in the field. In fact, it can be a lot like writing a pitch or press release for a client. Social media links.

Social Media 131

Social Media Writing Tools Examples 131

PR for Anyone

MAY 18, 2022

I pitch the same media people different stories every month. If you have an opportunity to attend a media event, do that! Your messaging needs to be on point so that not only the media but also any potential clients or customers know what you do for them right away. I make a plan and I stick with it.

YouTube 130

YouTube Video How To Pitching 130

Prohibition

MAY 13, 2022

As a business, you may already have an of understanding how public relations works. However, those new to PR, small businesses, or even well-established companies might need a little more support. Businesses should be on hand to approve any content, expert quotes, and supply imagery or samples in a timely fashion.

Print 112

Print Trends Agency Brand 112

PR for Anyone

SEPTEMBER 8, 2022

It’s up to you to be your own megaphone when it comes to your media appearances. YOU need to post it on social media. So here are some ideas of what to do with your most recent media appearance. Obviously, you want to put it on social media. So make sure you take advantage of any media that you get.

Media 130

Media YouTube Video Interviews 130

Waxing UnLyrical

DECEMBER 21, 2018

What story opportunities exist for both traditional and social media? The barrier which is plotted the furthest to the top right is the most important and most addressable barrier to achieving the business goal. Traackr is another tool which can help you to find influencers. What concrete evidence supports these messages?

Strategy 88

Strategy Analysis Small Business Measurement 88

PR Fuel

OCTOBER 27, 2020

The Great Elevator Pitch Press Release. A great elevator pitch should grab the attention and sum up who you are, along with what you do, in all the time it would take to share an elevator ride with someone. The Social Media Aware Press Release. Gaining traction on social media is a dream come true.

Examples 52

Examples SEO Writing Engineering 52

PR for Anyone

OCTOBER 13, 2022

By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! Imagine having the media reach out to you because you are seen as THE go-to expert in the industry. They run great businesses.

YouTube 130

YouTube Video Industry How To 130

The Stalwart Blog

NOVEMBER 6, 2015

Are you intending to implement new tools? While it’s not uncommon for reporters and editors to change periodically, there are other aspects with the media that alter as well. For instance, the New York Times ’ You’re the Boss blog published its last post in December 2014 and renamed its small business section Entrepreneurship.

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. And this ‘word of mouth’ affect can act as a powerful persuasive tool for a business.

Publicity 48

Publicity Advertising Advertising Tools 48

PR for Anyone

MAY 26, 2022

So this is your opportunity to send it to your existing clients to potential clients, to put it out on your social media, to really blast it out there that you were in the media because then you get to use the authority and the credibility that comes with it. So, just landing in the media will not instantly generate sales.

Television 130

Television Print Interviews YouTube 130

ISEBOX

NOVEMBER 30, 2015

Often referred to as the “Barcelona Principles” PR Pro’s are looking at social metrics, their intended outcome, and the effect their stories have on critical business measurable, in addition to the traditional advertising value equivalents (AVE). 5) You don’t network or pitch. Pikers, spray their release on the wire and pray.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

PR for Anyone

DECEMBER 1, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. In today’s post-Covid world, we are still in a hybrid situation where part of the workday is done online so your virtual background is super important.

Interviews 130

Interviews Video Film Industry 130

Public Relations Sydney

JANUARY 5, 2015

Review the media coverage you achieved last year and the publications in which they appeared and determine if you need to review your approach to pitching to the media. Perhaps all that is needed is a review of how many pieces of media coverage you secured each month.

Pitching 40

Pitching eBook Strategy Retail 40

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. The advertising pitch today has transition to a talk about storytelling.

Survey 60

Survey System Trends Small Business 60

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. The thrill of hunting new business, executing existing projects and partnering with others in my field gave me the will to go out and make things happen.

Writing 88

Writing Google Pitching Small Business 88

Rock the Status Quo

APRIL 11, 2015

Choosing my own industry – PR – with no intent to name specific companies or identify anyone in particular, examples might include “public relations solutions”, “pitch” or “online marketing consultants.” ” It’s a business name made of common, everyday words.

SEO 100

SEO Marketing Small Business Google 100

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 65

Publicity Small Business Advertising Advertising 65

PR for Anyone

MAY 24, 2022

They aren’t used just for news anymore but have become a marketing tool. Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. You don’t need to send out an expensive press release to land in the media. And press releases are expensive.

Pitching 130

Pitching Television Interviews YouTube 130

PR Fuel

NOVEMBER 27, 2018

Email Marketing and Pitching. How much do you personalize your emails in your PR pitches or email marketing campaigns? The more personal you make your emails, whether they’re first time “come join us” messages or the 100 th message you’ve sent to a business owner across the state, the more likely the recipient will read them.

Survey 45

Survey Company Customer Service Small Business 45

Waxing UnLyrical

JUNE 7, 2011

I asked PL if they would consider alternative pricing especially for indie pros and small businesses, and he said they would … but I don’t know when this will be. Are there other influence tools you’ve found useful? Traackr won’t give you an “influencer score.&# Please join us. What do you think?

System 90

System Twitter Facebook Examples 90

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. Online and Social Media.

Publicity 225

Publicity Marketing YouTube Video 225

Cision

JULY 15, 2015

Usually a Tweetchat is held around a theme, like public relations or small business. Each session has a more specific topic, like “pitching the media your news” or “starting a tech company.”. Her topics center around — you guessed it — small business topics, and attract thousands of participants.

Brand 120

Brand Branding Small Business Twitter 120

Sword and the Script

AUGUST 13, 2019

The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product.

Technology 12

Technology Software Company Marketing 12