Bianchi Biz Blog

FEBRUARY 29, 2024

It seems reporters are more frequently being asked to cover general assignments rather than the specialized beats we saw pre-COVID. This makes reaching the right reporter with the right story more difficult than ever. Whereas national media outlets tend to have a larger bandwidth to take on pitched topics.”

Report 101

Report Automotive Media Local 101

PRSay

DECEMBER 27, 2022

From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” Beyond words: adding multimedia to story pitches.

Trends 124

Trends Pitching Twitter Nonprofit 124

Agility PR Solutions

OCTOBER 18, 2020

Unless you’ve been hiding under a rock with your phone face down, then you know the latest trend on social media is the collective slander of bad PR pitches reporters receive and screenshot for their followers to mock on Twitter. This new era of public shaming happens when a reporter takes to their timeline to […].

Twitter 208

Twitter Pitching Trends Report 208

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here.

Pitching 88

Pitching Report Software Survey 88

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. To capture a journalist's attention, your pitch should have five elements: accuracy, relevancy, transparency, efficiency, and credibility. So even though it's surprising to me that I have to say this, know who you're pitching.

Pitching 93

Pitching Consumer Trends Viral 93

Communications Conversations

SEPTEMBER 29, 2020

Today I thought I’d take a look at some of the macro-level trends happening in the media industry and their impact on us, as PR professionals, in the coming years. Trend #1: Newsrooms are more barren than ever. In some cases, it means pitching bylines instead of stories. After all, reporters are human, too.

Journalism 195

Journalism Trends Industry Newspapers 195

The Hoyt Organization

SEPTEMBER 8, 2023

Trends that might have taken hold at the end of last year might be irrelevant now. As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. 6 Important Trends In Public Relations To Pay Attention To 1.

Trends 92

Trends Brand Branding Analytics 92

HMA Public Relations

APRIL 25, 2024

The newly released State of Journalism 2024 report from Muck Rack provides a comprehensive look at today's media landscape. Justin Liggin shares key trends and statistics on media pitching, AI, the value of PR, and more in a new blog post.

Journalism 85

Journalism Trends Pitching Report 85

Cision

OCTOBER 14, 2016

After nearly 20 years as a technology reporter, Phil Harvey knows how to spot tech trends still in their infancy. In that time, he’s learned how to spot good pitches from a lightyear away. How do you prefer to receive pitches? Can you be pitched via these channels? Harvey’s career started in the U.S.

Pitching 120

Pitching Telecommunications Trends Technology 120

PRSay

MAY 22, 2020

Keeping up with the latest trends in journalist behavior to better inform your communications strategy can be no easy feat. Among them, a clear picture emerges of when, where and how journalists prefer to be pitched. When is the best time to pitch a journalist? When is the best day to pitch a journalist?

Pitching 174

Pitching Journalism Survey Report 174

Bianchi Biz Blog

FEBRUARY 12, 2024

I’m a Senior Reporter at InsideEVs. Can you tell us what types of stories, trends or issues are on your radar now? Finish this sentence: If I am not reporting, I am … riding one of my many bikes. What advice do you have for PR people that want to pitch you?

Meeting 86

Meeting Report Transportation Automotive 86

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Plus, bigger outlets like to report on bigger companies.

Pitching 168

Pitching Real Estate B2B Journalism 168

PRSay

AUGUST 11, 2021

In addition, relationships with reporters developed through media relations work will eventually become vital to any PR effort, especially in times of crisis communication. An up-to-date media relations strategy should include pitching writers of email newsletters, as the medium continues to gain prominence. Newsletters gain clout.

Media Relations 195

Media Relations Trends Media Newspapers 195

Bianchi Biz Blog

APRIL 3, 2023

I am a reporter at Automotive News , covering electric vehicle trends, charging infrastructure and battery development. Can you tell us what types of stories, trends or issues are on your radar now? I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter!

Automotive 77

Automotive Meeting Report Insurance 77

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. Journalists are busier than they’ve ever been. PR FOR ANYONE.

Pitching 130

Pitching Television Media Interviews 130

Bianchi Biz Blog

JULY 10, 2023

These days, I’m a freelance reporter, editor and consultant. Can you tell us what types of stories, trends or issues are on your radar now? I started my career as a crime reporter and put those skills to use in that story. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 83

Meeting Report Automotive Media 83

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends.

Trends 119

Trends Publicity Communications Marketing 119

OnePitch

JULY 28, 2022

On Season 2, Episode 104 of Coffee with a Journalist we had the opportunity to speak with Anita Ramaswamy, a reporter at TechCrunch covering crypto and fintech startups, trends, and news. . Anita has been reporting for TechCrunch since November of 2021 and prior to joining the team was a Finance Fellow at Insider.

Pitching 83

Pitching YouTube Trends Report 83

PRSay

APRIL 16, 2020

However, PR pros can still pitch relevant stories to travel media, according to an April 14 webinar hosted by Kellie Jelencovich , PR manager at Travel Leaders Group and president of PRSA’s New York Chapter. Like many parts of the American economy, the travel and tourism sector has been hit hard by the coronavirus shutdown.

Travel 196

Travel Pitching Airlines Media 196

Stern + Associates

JANUARY 12, 2023

No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Although you may be able to write a quality pitch by following a format, capturing the attention of a journalist whose inbox is saturated with similar content can be difficult. That you’re pitching, not writing it.

Writing 62

Writing Pitching Report Strategy 62

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2018

Now, let’s take a look at the anatomy of an effective tech media pitch. She chooses a pitch based on the game situation, the skill of the other team, and weather conditions. A media pitch is not very different. All the research, preparation, and consideration ensure that the correct story will be hand-pitched to the right media.

Pitching 180

Pitching B2B Interviews Employee 180

Cision

AUGUST 31, 2016

The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. This year’s report reveals that, more than ever, journalists are open to connecting with PR sources via social media. This is a good practice in general, but it could cozy you up closer to the reporters you want to pitch.

Journalism 206

Journalism Trends Social Media Pitching 206

Shift Communications

FEBRUARY 20, 2019

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Wikipedia Top 25 Report. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

Bianchi Biz Blog

AUGUST 9, 2021

John, transportation reporter at Business Insider. Can you tell us what types of stories, trends or issues are on your radar now? My reporting focuses on electric vehicles, the future of the legacy auto industry, the shift to electrification and startups in the EV space. Finish this sentence: If I am not reporting, I am ….

Transportation 96

Transportation Meeting Automotive Report 96

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Some call it newsjacking. Combine automation with human monitoring.

Pitching 136

Pitching Media Privacy YouTube 136

Bianchi Biz Blog

MAY 8, 2023

I am a tech and innovation reporter at Automotive News. Can you tell us what types of stories, trends or issues are on your radar now? Beyond AN, I was the lead reporter on a story about labor trafficking on U.S. Finish this sentence: If I am not reporting, I am … Cooking, surfing and exploring New York!

Automotive 84

Automotive Report Meeting Radio 84

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

Recently an editor acquaintance of mine told a public relations seminar that she didn’t care how PR pros pitched her as long as they didn’t waste her time. Yet getting your approach just right can still be daunting, so we thought it a good time to revisit the rules for successful story pitching. OK, seems simple enough.

Pitching 120

Pitching Software Trends Interviews 120

Bianchi Biz Blog

APRIL 19, 2021

I’ve been a business reporter at USA TODAY since 2015, based in the Washington, D.C. Before that, I was a reporter for the Detroit Free Press. Can you tell us what types of stories, trends or issues are on your radar now? I love stories on business trends. Finish this sentence: If I am not reporting, I am ….

Report 84

Report Meeting Automotive Media 84

PRSay

FEBRUARY 7, 2024

Journalists need PR people to help them identify key trends and issues that matter to their audiences and to provide experts who can speak on these trends and issues. Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. The media marketplace is also changing.

Communications 190

Communications Sports Journalism Fashion 190

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

The numbers back this up; a recent cybersecurity report from research firm ThoughtLab found that the average number of cyberattacks and data breaches increased by 15.1% So, how do PR organizations manage their relationships with cybersecurity reporters to garner coverage and showcase their clients as thought leaders in the space?

Privacy 294

Privacy Media Telecommunications Conference 294

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2018

You’re not the only pitch in the inbox, after all. Pitch a story – not your client. Your pitch must quickly and concisely show them the value of your story to their audience. Your pitch must quickly and concisely show them the value of your story to their audience. Pitch the right media. Give them context.

Pitching 160

Pitching Media Enterprise Media Relations 160

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

You want to make sure you’re allowing enough time to pitch in advance of a news event, whether it’s something you control or an independent event that offers some borrowed interest to your own story. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156

B2B How To Privacy Retail 156

The Proactive Report

DECEMBER 9, 2022

These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them. One for the most exciting tools available to PR and marketing pros is audience analytics and tracking.

Analytics 246

Analytics YouTube Analysis Data 246

Bianchi Biz Blog

AUGUST 23, 2021

I’m a senior reporter at The Verge , and I cover the emerging technologies and business side of transportation companies big and small, with a special focus on electric vehicles. Can you tell us what types of stories, trends or issues are on your radar now? Finish this sentence: If I am not reporting, I am ….

Meeting 98

Meeting Report Transportation Media 98

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. PRovoke Media Formerly The Holmes Report, PRovoke Media’s weekly newsletter is a one-stop shop for all the most important PR industry news and opinions.

Company 203

Company Trends Case Study Crisis Management 203

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

Pitching 129

Pitching Report Writing Energy 129