wiredPRworks

APRIL 20, 2021

For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Note: all graphics via the report. One reporter said, “99% of those emailing me have never read a story I wrote.” infographics, 39.3% Access your copy here. A few takeaways. A few takeaways.

Report 40

Report Trends Media Infographics 40

Buzzstream

DECEMBER 28, 2023

BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers. The tool has features that help with every step of the blog outreach process, from prospecting to emailing to reporting. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers. The tool has features that help with every step of the blog outreach process, from prospecting to emailing to reporting. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Cision

MARCH 8, 2016

As journalism trends continue to evolve, communication professionals do not remain unaffected. Here are three trends you need to follow and why doing so will help you better reach your audience: Want more insights on the latest media trends? Get Cision’s free State of the Media 2016 Report!

Trends 120

Trends Mobile Media Infographics 120

Buzzstream

DECEMBER 28, 2023

BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers. The tool has features that help with every step of the blog outreach process, from prospecting to emailing to reporting. Pricing: Free trial. $29/mo

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. The lowest pricing tier is $129/mo.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. The lowest pricing tier is $129/mo.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 20, 2023

Enter a target website and use the ‘Best by Links’ report to find pages with backlinks to no longer live pages (404 errors). Its four main features help link builders from the prospecting phase to the reporting phase. Creating content around these growing trends makes your pitch much more valuable.

Tools 71

Tools SEO Analysis Google 71

Solo PR Pro

MAY 10, 2022

As long as it's coming from a genuine place, you can land some solid pitches. Being a successful PR pro requires having a pulse on the current state of journalism, trends that are on the rise and figuring out how you can adapt. With journalism resources stretching thinner and thinner, your pitches need to be laser-focused.

Pitching 58

Pitching Media Journalism Data 58

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. Agencies and clients alike need to be monitoring current trends in the industry. Have an engaging pitch. It’s not always easy.

Pitching 140

Pitching B2B Infographics Study 140

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Creating and Pitching Content Who is it best for? For example, here is a search around “link building report”, which is something that is of interest in our industry.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Creating and Pitching Content Who is it best for? For example, here is a search around “link building report”, which is something that is of interest in our industry.

Examples 62

Examples Software Pitching Tools 62

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. Also, we recently rolled out Trending Influencers , which shows how influencers are trending on specific topics.

Media 149

Media Pitching Data Technology 149

Buzzstream

DECEMBER 20, 2023

Enter a target website and use the ‘Best by Links’ report to find pages with backlinks to no longer live pages (404 errors). Its four main features help link builders from the prospecting phase to the reporting phase. Creating content around these growing trends makes your pitch much more valuable.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Enter a target website and use the ‘Best by Links’ report to find pages with backlinks to no longer live pages (404 errors). Its four main features help link builders from the prospecting phase to the reporting phase. Creating content around these growing trends makes your pitch much more valuable.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage. YOUR INDUSTRY + facts.

Survey 91

Survey How To Reddit Pitching 91

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

JANUARY 14, 2017

That’s my take both before and after reading the survey research reviewed by the Bulldog Reporter. The Bulldog Reporter article links to a registration page to download the complete report. 2) Best to Pitch in the Morning says Reporter Survey. Don’t miss these posts: How PR can Put the Search Back in SEO [UML].

B2B 60

B2B Pitching Survey Study 60

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. More than 91 percent of businesses use content marketing, according to the Semrush State of Content Marketing report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product. There’s probably a good reason for that.

Pitching 60

Pitching Infographics SEO Creativity 60

Cision

MARCH 29, 2017

At a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public.

Brand 120

Brand Branding Media Infographics 120

Landis PR

JULY 5, 2022

Pitching remains a topic that fosters some strong reactions among the journalists in the survey. Pitches that are poorly timed, impersonal, impersonal, confusing or lengthy will continue to be ignored. We should note that half of the journalists surveyed receive up to five pitches daily – or as many as 25 a week.

Survey 52

Survey Media Pitching Study 52

Cision

JANUARY 18, 2018

A link and description of what each article is about will show your readers that you’re trending online. Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. You could also create a roundup post if you get enough media mentions.

Strategy 276

Strategy How To Media Infographics 276

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. How do you know what warrants a key takeaway?

Examples 62

Examples Product Launch Data Report 62

Cision

MARCH 8, 2016

Are you pitching reporters but not receiving responses? When reporters go through their daily pile of pitches, they look for fresh angles that will engage and inform their readers, not reiterations of an already discussed topic or drawn-out explanations. Go beyond identifying trending topics and breaking news.

How To 84

How To Pitching Survey Comparison 84

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 5, 2023

Should I pitch to everyone in my database? While some people may tell you something like, “Pitch Everyone! Additionally, if you repeatedly appear in a blogger or journalist’s inbox with irrelevant pitches, you can count on not getting your email opened when you have something relevant. Tailor your pitch to the blogger.

Infographics 62

Infographics Pitching Writing Blogging 62

Onclusive

SEPTEMBER 13, 2017

In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. Digital communications attracts and engages customers: What is the New PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Cision

APRIL 13, 2017

According to Cision’s 2017 State of the Media Report , journalists continue to experience shrinking news teams and constricting budgets. In Cision’s 2017 State of the Media Report , more than half of respondents said a pitch that lines up with their past work and interests is what drove them to pursue a story.

Media 210

Media Automotive Resources Product Launch 210

Cision

FEBRUARY 15, 2016

Here are four steps to pitching reporters and getting coverage from your upcoming conference. When planning your brand’s conference, think about what interests your target audience, including any emerging best practices or trending topics. Want to make the most of hosting industry events? Brainstorm and Plan.

Conference 120

Conference How To Infographics Leadership 120

Onclusive

MAY 10, 2018

Overall it’s an amazing tool for monitoring breaking news, client conversations, influencers, and trends.” ” “Muck Rack allows me to see, in real time, which reporters are tweeting about topics that are important to my clients’ business,” says Alysha Light of Flight PR. ” This is a PR boon.

Storytelling 230

Storytelling Technology Tools Infographics 230

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Breaking news and trending topics can also be leveraged to generate interest. No ‘spray-and-pray’ allowed

Pitching 40

Pitching Writing Engineering Wikipedia 40

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

Then, build questions around it that would make good fodder for reporters. Trends and public-domain data seemed to back our theory, so we developed relevant questions, and the media found our results compelling. Pitch your client to appropriate media to discuss the survey in a greater context. That is only the beginning.

Survey 120

Survey How To Construction Data 120

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. This is contrary to 99% of all PR advice that says short emails are best.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise. Just like HARO, (Help a Reporter Out), the service is free and requires a simple sign-up to receive daily email queries. Talkwalker for realtime Newsjacking.

Tools 147

Tools Radio Data Instagram 147

Cision

JANUARY 22, 2016

Quality content grabs the attention of reporters and influencers and gives your brand a solid reputation. It Gets You On Reporters’ Radar. Once you’ve built that reputation, when it comes time to pitch, journalists will remember your name and will be more likely to give your story a chance. It Establishes Your Expertise.

Media 120

Media Infographics Reputation Study 120

PR Fuel

JUNE 5, 2020

People often make the mistake of confusing a pitch or marketing copy for a press release. A pitch is written in order to persuade journalists and gives a tease or a taste of what’s to come in your press release. According to the 2019 Edelman Trust Barometer Special Report : In Brands We Trust? What Is a Press Release?

How To 98

How To Ethics SEO Guidelines 98