Bianchi Biz Blog

FEBRUARY 29, 2024

It seems reporters are more frequently being asked to cover general assignments rather than the specialized beats we saw pre-COVID. This makes reaching the right reporter with the right story more difficult than ever. Whereas national media outlets tend to have a larger bandwidth to take on pitched topics.”

Report 101

Report Automotive Media Local 101

PR for Anyone

NOVEMBER 3, 2021

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Don’t pitch me the gourmet kitchen with cathedral ceilings.

Real Estate 223

Real Estate Local Pitching Media 223

PR for Anyone

AUGUST 11, 2021

You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” He read that entire pitch AND booked her for a segment. ” The answer is no.

Pitching 223

Pitching Media Television How To 223

PRSay

DECEMBER 27, 2022

From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” Beyond words: adding multimedia to story pitches.

Trends 127

Trends Pitching Twitter Nonprofit 127

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 129

Journalism Media Relations Report Media 129

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. I have interviewed so many journalists. PR FOR ANYONE.

Pitching 130

Pitching Television Media Interviews 130

Bianchi Biz Blog

APRIL 3, 2023

I am a reporter at Automotive News , covering electric vehicle trends, charging infrastructure and battery development. Can you tell us what types of stories, trends or issues are on your radar now? I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter!

Automotive 77

Automotive Meeting Report Insurance 77

PRSay

AUGUST 11, 2021

In addition, relationships with reporters developed through media relations work will eventually become vital to any PR effort, especially in times of crisis communication. An up-to-date media relations strategy should include pitching writers of email newsletters, as the medium continues to gain prominence. Newsletters gain clout.

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Media Relations Trends Media Newspapers 196

Bianchi Biz Blog

MAY 6, 2024

Can you tell us what types of stories, trends or issues are on your radar now? I regularly write articles on market reports, industry regulations, information management technology, and operations. I joined my university’s newspaper as a reporter in 2018. Finish this sentence: If I am not reporting, I am … In meetings!

Meeting 87

Meeting Media Pitching Newspapers 87

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Plus, bigger outlets like to report on bigger companies.

Pitching 168

Pitching Real Estate B2B Journalism 168

The Proactive Report

DECEMBER 9, 2022

These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them. One for the most exciting tools available to PR and marketing pros is audience analytics and tracking.

Analytics 246

Analytics YouTube Analysis Data 246

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

You want to make sure you’re allowing enough time to pitch in advance of a news event, whether it’s something you control or an independent event that offers some borrowed interest to your own story. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2018

Now, let’s take a look at the anatomy of an effective tech media pitch. She chooses a pitch based on the game situation, the skill of the other team, and weather conditions. A media pitch is not very different. All the research, preparation, and consideration ensure that the correct story will be hand-pitched to the right media.

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Pitching B2B Interviews Employee 180

OnePitch

JULY 28, 2022

On Season 2, Episode 104 of Coffee with a Journalist we had the opportunity to speak with Anita Ramaswamy, a reporter at TechCrunch covering crypto and fintech startups, trends, and news. . Anita has been reporting for TechCrunch since November of 2021 and prior to joining the team was a Finance Fellow at Insider.

Pitching 84

Pitching YouTube Trends Report 84

wiredPRworks

APRIL 20, 2021

For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Note: all graphics via the report. One reporter said, “99% of those emailing me have never read a story I wrote.” Wants: research, graphics and invites to interview experts. A few takeaways.

Report 52

Report Trends Media Infographics 52

Bianchi Biz Blog

AUGUST 9, 2021

John, transportation reporter at Business Insider. Can you tell us what types of stories, trends or issues are on your radar now? My reporting focuses on electric vehicles, the future of the legacy auto industry, the shift to electrification and startups in the EV space. Finish this sentence: If I am not reporting, I am ….

Transportation 96

Transportation Meeting Automotive Report 96

Bianchi Biz Blog

FEBRUARY 12, 2024

I’m a Senior Reporter at InsideEVs. Can you tell us what types of stories, trends or issues are on your radar now? Finish this sentence: If I am not reporting, I am … riding one of my many bikes. What advice do you have for PR people that want to pitch you?

Meeting 86

Meeting Report Transportation Automotive 86

Stern + Associates

JANUARY 12, 2023

No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Although you may be able to write a quality pitch by following a format, capturing the attention of a journalist whose inbox is saturated with similar content can be difficult. That you’re pitching, not writing it.

Writing 62

Writing Pitching Report Strategy 62

Bianchi Biz Blog

JULY 10, 2023

These days, I’m a freelance reporter, editor and consultant. Can you tell us what types of stories, trends or issues are on your radar now? I started my career as a crime reporter and put those skills to use in that story. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 83

Meeting Report Automotive Media 83

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

Recently an editor acquaintance of mine told a public relations seminar that she didn’t care how PR pros pitched her as long as they didn’t waste her time. Yet getting your approach just right can still be daunting, so we thought it a good time to revisit the rules for successful story pitching. OK, seems simple enough.

Pitching 120

Pitching Software Trends Interviews 120

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

And there are certain B2B tech sectors, like cybersecurity, where reactive media pitching is often a large and important program component. ” Reactive media pitching should not be the centerpiece of a good PR program; however, it can help capitalize on opportunities that generate tangible results and positive buzz.

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Trends Pitching Agency B2B 293

Bianchi Biz Blog

MAY 8, 2023

I am a tech and innovation reporter at Automotive News. Can you tell us what types of stories, trends or issues are on your radar now? Beyond AN, I was the lead reporter on a story about labor trafficking on U.S. Finish this sentence: If I am not reporting, I am … Cooking, surfing and exploring New York!

Automotive 84

Automotive Report Meeting Radio 84

Cision

JANUARY 29, 2016

Devon Thorsby is a real estate reporter for U.S. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. Below, she gives communications professionals insights on pitching, pet peeves and what stories peek her interest. Do you use social media for story leads and pitches?

Real Estate 120

Real Estate Pitching Interviews Meeting 120

Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Some call it newsjacking. Combine automation with human monitoring.

Pitching 136

Pitching Media Privacy YouTube 136

Bianchi Biz Blog

MAY 22, 2023

During work hours when I’m not reporting, I’m usually on the phone checking in with sources, trying to connect with new sources and looking for story ideas and interesting angles on stories. I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center.

Automotive 75

Automotive Meeting Report Real Estate 75

Bianchi Biz Blog

JANUARY 23, 2023

Andrew Schunk, reporter with Rubber News , an industry trade publication that is owned by Detroit-based Crain Communications. Can you tell us what types of stories, trends or issues are on your radar right now? Finish this sentence: If I am not reporting, I am… If I am not reporting, I am flying, running or attending an air show.

Meeting 77

Meeting Report Chemicals Media 77

Bianchi Biz Blog

APRIL 15, 2024

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. Can you tell us what types of stories, trends or issues are on your radar now?

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Meeting Media Journalism Interviews 102

Bianchi Biz Blog

JUNE 21, 2021

I’m an autos and business reporter for The Detroit News. Can you tell us what types of stories, trends or issues are on your radar now? Can you tell us what types of stories, trends or issues are on your radar now? Some of the most fun I’ve had as a reporter has involved traveling to Washington, D.C.

Meeting 95

Meeting Report Automotive Real Estate 95

wiredPRworks

APRIL 20, 2021

For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Note: all graphics via the report. One reporter said, “99% of those emailing me have never read a story I wrote.” Wants: research, graphics and invites to interview experts. A few takeaways.

Report 40

Report Trends Media Infographics 40

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on MuckRack As a PR professional, staying on top of current events and industry trends is a crucial part of the job. When it comes to the news industry, trending topics come and go like the tides. The episodes feature a wide array of professionals within the field and offer insight on a multitude of topics and trends.

Pitching 100

Pitching Interviews Trends Journalism 100

Bianchi Biz Blog

NOVEMBER 16, 2020

Can you tell us what types of stories, trends or issues are on your radar now? Finish this sentence: If I am not reporting, I am … watching the news and spending time with family at home. What advice do you have for PR people that want to pitch you? Don’t pitch story ideas, pitch sources.

Automotive 92

Automotive Meeting Report Media 92

OnePitch

AUGUST 30, 2022

Today on Coffee with a Journalist we’re joined by Jacob Roach , a senior staff writer from Digital Trends. During the episode, Jacob talks about his preference for working with familiar sources, shares an example of a real pitch subject line that caught his attention, how you can best reach him to work together, and more.

Trends 77

Trends Pitching Writing Technology 77

ImPRessions - Crenshaw Communications

JULY 27, 2021

How to pitch media. Given how integral media pitching is to the practice of public relations, I was shocked to look back and realize how much I didn’t know about media, and the most effective ways to approach them about stories. What did I learn then, and how similar is my current experience to it? Business knowledge is important .

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Conference Pitching Agency Writing 368

Bianchi Biz Blog

APRIL 19, 2021

I’ve been a business reporter at USA TODAY since 2015, based in the Washington, D.C. Before that, I was a reporter for the Detroit Free Press. Can you tell us what types of stories, trends or issues are on your radar now? I love stories on business trends. Finish this sentence: If I am not reporting, I am ….

Report 84

Report Meeting Automotive Media 84

Bianchi Biz Blog

NOVEMBER 20, 2023

Can you tell us what types of stories, trends or issues are on your radar now? Top-of-mind is reporting realistically and honestly on the state of electric vehicles. Finish this sentence: If I am not reporting, I am … Reading, researching, traveling, making wine, writing corporate narratives , consulting , whatever.

Journalism 114

Journalism Automotive Interviews Writing 114