ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. Most PR teams will amplify segments on social media for further exposure. No matter what you’re pitching, to gain a producer’s attention, the subject matter must be topical and newsworthy. Make it relevant.

Local 323

Local Pitching Print Interviews 323

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. What do you consider to be mission-critical research when pitching journalists? I’m based in the Bay Area.

Pitching 0

Pitching Journalism Writing Print 0

Burrelles Fresh Ideas

JULY 17, 2023

Add to that the onslaught of news and other content coming in through your news apps, email newsletters, social media streams, your work and personal email communications, and RSS reader — and you have fatigue from information overload! Like many communicators, journalists are adapting to new technology and formats.

Pitching 54

Pitching Media Media Relations Writing 54

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help !

Pitching 96

Pitching Print Measurement Report 96

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. This was always important but it has become even more crucial in an era of fractured, niche media.

Media 104

Media Pitching Trends Resources 104

5W PR

NOVEMBER 2, 2022

As digital natives, they can command technology. Advertising pitches do not work for them. Optimize content for social media platforms. Millennials can be easily reached through social media platforms. Being proactive on social media platforms can help a brand.

Consumer 78

Consumer Print Social Media Advertising 78

Shift Communications

MARCH 15, 2022

By Justin Finnegan, Vice President, Technology. Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. About a month ago, The New York Times made a lot of hay when they purchased Wordle.

Strategy 103

Strategy Media Journalism Banking 103

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. What advice do you have for PR people that want to pitch you?

Meeting 80

Meeting Automotive Media Newspapers 80

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 159

Media Relations Media Print Software 159

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 128

Communications Crisis Internal International 128

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

Bianchi Biz Blog

MAY 16, 2022

On the electrification side, it has been interesting to see how it is being integrated with so-called traditional technologies like hydraulics as well as how those technologies are continuing to advance and remain a vital source of power even as electrification increases. What advice do you have for PR people that want to pitch you?

Meeting 76

Meeting Media Engineering Journalism 76

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. million in November of 2021.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

OCTOBER 15, 2020

Legal technology (legal tech) is a vertical market in which I specialize from a marketing and PR perspective. It addresses a unique confluence of big ideas around technology, data, finance, economics, leadership, cybersecurity and change management. The space is also attracting a lot of investment. market alone.

Content Marketing 96

Content Marketing Marketing Print Software 96

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can brands keep up? Simply: do they work?

Communications 253

Communications Data Local Survey 253

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. What advice do you have for PR people that want to pitch you?

Meeting 61

Meeting Automotive Transportation Newspapers 61

Cision

NOVEMBER 28, 2017

When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat. Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B).

Small Business 245

Small Business Media SMB Pitching 245

Cision

OCTOBER 26, 2015

Cision offers the most innovative tools in the industry, bringing together the best content and technologies from across its entire profile. These give a 360-degree view of each contact, including contacts’ engagement history, premium pitching profiles and links to social media profiles.

Print 120

Print Software Mobile Writing 120

Burrelles Fresh Ideas

OCTOBER 24, 2023

Social media platforms, for example, can provide tremendous insight into the attitudes of target audiences. Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product.

Strategy 97

Strategy Ethics Social Media Data 97

Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. I write or pitch media in the mornings, so I am only available beginning at noon daily. Financial markets open trading at 6:30 a.m.

Meeting 98

Meeting Writing Pitching Case Study 98

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. of the marketing budget on print. 5) Technology isn’t replacing marketers yet. How are they spending that budget today?

Survey 98

Survey B2B Marketing Trade Shows 98

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. Technology means continuous learning.

YouTube 136

YouTube Training Video Survey 136

Solo PR Pro

NOVEMBER 10, 2020

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention. instead of another tactic?

Communications 99

Communications Comparison Exercises Interviews 99

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter. What are the benefits of a broadcast placement rather than a digital/print one? Should PRos only be pitching individual journalists?

Strategy 52

Strategy Interviews Pitching Energy 52

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. The consumer landscape is constantly evolving, and, in turn, hospitality and lifestyle brands need to stay ahead of the intersection of technology and trends. . to viral social media campaigns. .

Television 120

Television Travel Tourism Pitching 120

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Bianchi PR’s Meet the Media Recap.

Meeting 94

Meeting Media Journalism Education 94

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

You should also utilize technology. Burrelles monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social — along with the ability to integrate Google Analytics for comprehensive reporting and evaluation. Contact us to discuss your specific needs.

Community 92

Community How To Marketing Data 92

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” That assistant helps to write social media content but now includes an integration to DALL-E. You can instruct the AI to make your customized pitches pithy or “elaborative” as you might need.

Software 131

Software Pitching Ethics Privacy 131

Barokas

DECEMBER 4, 2018

Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. Even if you missed out on a proactive initiative this year, it’s still not too late to conduct media outreach or marketing activities. The post Holiday PR: Too Late to Catch the Polar Express?

Survey 60

Survey Enterprise Radio Print 60

The Hoffman Agency

FEBRUARY 14, 2024

The country’s position as the leading manufacturer and exporter of electronics underscores the significance of technology and equipment collaborations. Preferences for information dissemination and consumer engagement have shifted to a myriad of media platforms and super apps.

Local 36

Local Government Banking Policies 36

Sword and the Script

OCTOBER 24, 2017

20% social media. 23% say social media. The potential to technology may be unlimited, but the human condition is finite. 22% social media posts. Share it on social media. Pay to boost the content on social media. Use it for retargeting in social ads. 10% retargeting.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. CNBC was one of just a few possibilities for business or technology stories in broadcast news. Pitch media upstream.

Media Relations 60

Media Relations Media Interviews Pitching 60

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Look to technology to understand why. Think about how print, online and broadcast media operate their businesses. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Look to technology to understand why. Think about how print, online and broadcast media operate their businesses. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Email takeovers – some trade media publications offer this option but call it something else.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . It’s worth noting Pinterest also has a foundational track record with social media advertisers.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 13

Technology Software Company Marketing 13