PRSay

FEBRUARY 8, 2021

What is preventing us from looking for and pitching media on these stories year-round? To address that this pitching strategy may lack significance or longevity outside of that cultural observance link, we should be looking for and pitching media on other aspects of these stories.

Media 158

Media Policies System Pitching 158

Bianchi Biz Blog

DECEMBER 2, 2020

In this post, we highlight some of the top mobility trends of interest to reporters, as identified in gathering our 100+ Meet the Media profiles. automotive and mobility beat journalists themselves, here are five mobility trends to help inspire your next media outreach: 1 – The COVID-19 Pandemic.

Mobile 73

Mobile Trends Automotive Technology 73

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Trend Spotting PR pros have always had their finger on the pulse of what’s trending in the media.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Trend Spotting. PR pros have always had their finger on the pulse of what’s trending in the media.

Training 370

Training Media Training Reputation Crisis Communications 370

Remote PR Jobs

SEPTEMBER 25, 2023

We like articles that introduce new ideas and advance conversations around topics and trends that engage our readers–think op-ed rather than content marketing. Please no pitches, abstracts, outlines, press releases, or interview offers. Please no pitches, abstracts, outlines, press releases, or interview offers.

Company 100

Company How To Leadership Pitching 100

PR for Anyone

APRIL 9, 2020

That could be related to seasonality, holidays, and trending stories. This means there is room for you to pitch your product, service, brand, or expertise to those publications whether you are related to coronavirus or not. And a relevant story is something that's trending right now. Right now what is relevant is COVID-19.

Media 130

Media Television Exercises Newspapers 130

PR for Anyone

JUNE 23, 2021

How to Be on TV Shows: Use your expertise and knowledge of what is happening in the news right now to pitch the perfect story. The media is covering the story right now anyway, add a new perspective or angle to an already trending story. Her expertise was beneficial when it came to the trending news of a pending hurricane.

Travel 130

Travel Television Insurance Insurance 130

Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Make Email Pitches Short, Personalized and to the Point. Thanks, @Cision !

Pitching 120

Pitching Report Insurance Insurance 120

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read.

Media Training 397

Media Training Crisis Communications Conference Training 397

Remote PR Jobs

JUNE 14, 2023

Still, they can provide a wide range of services, from creating press releases and pitching stories to journalists to managing social media accounts and monitoring coverage. Further, a specialized Freelancer is likely to have an extensive knowledge base of their particular field, including industry trends and best practices.

Knowledge Base 130

Knowledge Base Policies Resources Employee 130

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

The pool of cybersecurity reporters is relatively finite, so PR pros should pick and choose the most relevant trending story and offer their source only to the most appropriate reporters to maximize return-on-effort. . Approaching any one of them without understanding what they cover will ensure your pitch is ignored.

Enterprise 261

Enterprise Privacy Government Software 261

Remote PR Jobs

JUNE 13, 2023

Still, they can provide a wide range of services, from creating press releases and pitching stories to journalists to managing social media accounts and monitoring coverage. Further, a specialized Freelancer is likely to have an extensive knowledge base of their particular field, including industry trends and best practices.

Knowledge Base 130

Knowledge Base Resources Employee Policies 130

Cision

JANUARY 14, 2016

Focus on developing interesting blog posts on current topics and trends within your industry. Send Pitches Using a Media Database. Editorial calendars make planning campaigns and pitching easy. If you use a media database , you can also take advantage of niche topics by tracking industry trends. Image via Pixabay: 1.

Media 120

Media Pitching Policies Trends 120

Bianchi Biz Blog

AUGUST 21, 2023

Can you tell us what types of stories, trends or issues are on your radar now? What advice do you have for PR people that want to pitch you? I think the most important thing is to keep pitches simple but most importantly relevant. The amount of completely irrelevant pitches I get in my email drives me insane.

Meeting 73

Meeting Automotive Engineering Journalism 73

Presspage

NOVEMBER 29, 2023

One inevitable trend that all software companies deal with however, is the fast-paced development of technology world-wide. Because we also changed the underlying data structure, this also meant having to reconsider a lot of workflows while always keeping our strict data privacy policy in mind. Do easier mass contact management.

System 78

System Software Technology Privacy 78

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on.

System 62

System Google Policies Guidelines 62

Bianchi Biz Blog

FEBRUARY 20, 2023

Can you tell us what types of stories, trends or issues are on your radar now? Anything to do with car technology and at the moment I’m focusing on subjects such as software-defined vehicles, autonomy, electronic architectures, EVs and issues surrounding them, such as charging, ownership, policy and infrastructure.

Automotive 85

Automotive Meeting Media Mobile 85

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. Personalize a pitch. From time to time, we will be pitched a story about the lack of affordable housing in the nation or a region, and we have to pass on those articles. Mass e-mails beg to be deleted.

Agency 120

Agency Real Estate Print Pitching 120

Cision

FEBRUARY 11, 2016

Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. The streaming media company first announced its extensive parental leave policy last summer. As the topic continues to trend, so does the company’s media coverage. Want inspiration?

How To 120

How To Media Employee Policies 120

5W PR

JUNE 15, 2022

Pitching content to journalists and media outlets should always be focused on the reasons why the journalist or outlet should be accepting and publishing the company’s pitch. When creating a pitch, companies need to include an outline or the angle of the piece of content, and even some important points that are covered in it.

Brand 88

Brand Branding Consumer Pitching 88

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights. They’re useful for story pitching, new product research, and new perspectives from industry leaders. ” It’s a great site to pitch your newest vaporware tech advances.

Blogging 136

Blogging B2B Technology Pitching 136

Sword and the Script

AUGUST 8, 2023

It’s definitely worth pitching case studies to trade publications – and preferably before they go live on the website. Can you create a company policy to incent AEs or CSMs to provide case studies? You can find it here: 2023 SaaS Case Studies Trends and Insights by Uplift Content. Do you need help with B2B tech marketing and PR?

Case Study 130

Case Study Study Company B2B 130

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Even if your new SaaS platform is the coolest and most disruptive tech ever, it’s not wise to focus solely on its features and benefits, and it’s worse if the pitch is drowning in jargon or technical terms. One company is an isolated example; more than one means there’s a trend, and a potentially bigger story.

B2B 232

B2B Agency Energy Media Relations 232

Bianchi Biz Blog

OCTOBER 5, 2020

Can you tell us what types of stories, trends or issues are on your radar now? Specifically, I’m interested in how the combination of technology, economics, policy and design within cities can work for or against its citizens. What advice do you have for PR people who want to pitch you? But that’s not my job.

Transportation 91

Transportation Meeting Report Media 91

ImPRessions - Crenshaw Communications

JULY 5, 2016

At best, trite words add absolutely nothing to a story or a pitch; at worst, using hyperbolic language perpetuates negative stereotypes about PR people as exaggerators or hucksters. Pitching across every social channel possible. Sending lengthy press releases when a short pitch will do.

Pitching 120

Pitching Crisis Policies Reputation 120

Flack's Revenge

MARCH 8, 2022

Some of you may have seen my post about surfing tech trends. And what about the blowback from poor tech design, policies, data and security vulnerabilities? Tracking the direction of tech is important for our work in PR. I recently ran an educational session for our team about this. The high priests of IT (e.g., Just think about it.

Technology 156

Technology Comparison System Enterprise 156

Sword and the Script

OCTOBER 25, 2022

Importance of companies having a voice on social justice and other policy issues.”. Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”. Breaking through the flood of e-mails [in pitching] is getting very difficult.”. Harder to pitch.

Communications 126

Communications Crisis Internal International 126

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

ImPRessions - Crenshaw Communications

APRIL 12, 2018

The PR team should be constantly generating ideas for articles to pitch to journalists. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. It’s a sexy way to display a CEO’s unique insight and often a great way to tell a story. Seize the stage at conferences.

Leadership 149

Leadership B2B Tools Conference 149

Sword and the Script

JULY 30, 2016

I’ll often use the first draft of a press release for a pitch. My remedy at the end of this process is to re-look at the first draft and see if I can mold that into a pitch. Writing for the SHIFT Communications blog , Amanda Munroe calls out one of the most significant trends in media relations – fewer reporters with broader beats.

Media Relations 60

Media Relations Media Pitching Writing 60

Sword and the Script

SEPTEMBER 3, 2016

The following morning Starboard was inundated with emails and calls from angry diners who feared the hedge fund would end Olive Garden’s popular unlimited breadstick policy. Newsjacking may well be an unfortunate term, that describes what solid media relations professionals have done all along: tie pitches to trends.

Pitching 62

Pitching Crisis Policies Corporate 62

Burrelles Fresh Ideas

JUNE 6, 2023

AI-powered algorithms can analyze large volumes of data and identify patterns and trends that would be difficult for humans to detect. These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively. Within seconds, you have a high-quality draft.

Communications 40

Communications Marketing Technology Data 40

5W PR

APRIL 13, 2020

Furthermore, while writing the piece, it’s important to be unbiased and to avoid overtly promoting the brand itself, as editors rarely want to publish a sales pitch. After identifying all the opportunities, contact the editor to confirm any policies or specifications regarding the piece. Publishing the Byline. Promoting Bylines.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears. Security policies and controls. A round-up story that should have included your new product did not. Response to legislative initiatives. Emerging targeting technologies.

Company 136

Company Interviews Reputation Privacy 136

Shift Communications

MARCH 26, 2015

It’s the question that all PR pros dread when pitching a reporter about a client or trend: “Sounds interesting. Not just for the angle (hey, this trend is actually impacting real-life companies) but for the vendor he or she is quoting (this company is real and sells products). Do they [client] have a customer I can talk to?”.

Pitching 60

Pitching Technology Report Trends 60

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Prepare before you pitch. Work to develop a point of view about the workforce, relevant government policies, business culture, leadership, or another broad topic and weigh in with your own content or comments. One company is an isolated example; more than one means there’s a trend, and a potentially bigger story.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

MaccaPR

MAY 23, 2016

The current business environment is enormously challenging for those in healthcare due to constantly-changing federal health policies, medical research breakthroughs and new products, but social media has become an invaluable tool to help get your messages to the right audiences at the right time. Mine Social Media for Public Health Trends.

Conference 80

Conference Healthcare Marketing Crisis 80