ImPRessions - Crenshaw Communications

JULY 26, 2022

As long as you’re keeping up with the news cycle, remote PR work can happen from a variety of places – a dedicated co-working space, a coffee shop, an airplane – all either domestically or internationally. Other days were chaotic, following unexpected breaking news and newsjacking. Hello Parisian french presses and airplane Wi-Fi. .

How To 309

How To Meeting Travel Employee 309

ImPRessions - Crenshaw Communications

MAY 12, 2023

When founder Logan Roy suffers his first health crisis in Succession ‘s initial episode, she is ready with a “holding statement” to keep the press at bay until a replacement is named. She reads the room. Karolina is always putting out fires. She knows when to speak and when to stay silent.

Communications 193

Communications Corporate Crisis Reputation 193

PRSay

JUNE 28, 2023

For more than 100 years, PR professionals have relied on press releases as a key element of their communications toolkit. But in today’s increasingly competitive media environment, are press releases still an effective tool for amplifying a brand’s message and generating earned media? Cision is a proud sponsor of PRSA. Absolutely.

Brand 136

Brand Branding Infographics How To 136

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

That happens in the case of a breaking news development with significant ramifications in a relevant business sector. There’s an art to timing of a pitch and things get sensitive if the news event is a tragedy, or if a story breaks on a holiday. Solution: Read the room. This is especially true when it comes to reactive response.

Pitching 240

Pitching How To Report Radio 240

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. . In fact, earned media may seem simple when a company has news, but it’s not always so straightforward, particularly for B2B PR.

Pitching 177

Pitching B2B Product Launch Report 177

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

Digging into the significance of this day, on October 30, 1906 The New York Times published an announcement by Ivy Lee, also known as the father of PR, of a deadly train crash involving the Pennsylvania Railroad. Lee represented the railroad, which did not want to distribute a public statement reacting to the news.

Internal 310

Internal International Meeting Leadership 310

Onclusive

SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master. But as we mentioned, journalists receive numerous pitches every day.

How To 195

How To Resources Pitching Tools 195

Remote PR Jobs

MAY 10, 2022

It is important to understand the world of PR before eagerly pressing send on those applications. Answering client emails, hopping on zoom, and drafting press releases are all tasks you may have to fit in outside of your scheduled work time. While there is room for growth, there are some attributes that can’t be taught.

Analysis 130

Analysis Technology Interviews Company 130

Remote PR Jobs

SEPTEMBER 25, 2023

A content marketing campaign in an extremely niche vertical would have fewer press opportunities and therefore the pitch volume would be lower than for another campaign in a widely covered topic area. If you want to track your efforts accurately, you must measure earned press mentions against total pitch volume.

Measurement 100

Measurement Pitching Analytics Content Marketing 100

5W PR

APRIL 8, 2021

The press release has become more important than ever when promoting a company and its products or services. Although press releases themselves have greatly changed through the years, especially when companies realized the importance of digital marketing, they’re still incredibly useful and beneficial.

Engineering 128

Engineering Writing Social Media Tools 128

PRSay

OCTOBER 6, 2021

As for his definition of a global brand strategist: “I overthink things for a long time to help simplify them for others,” and “my process is to talk to as many humans as possible and make sure that I am their voice in the room. Start with the press release. What’s the new news?” What’s the headline we’re after?

Agency 161

Agency Creativity Brand Branding 161

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. For one thing, a press release isn’t necessary for every announcement.

Infographics 149

Infographics Retail Resources Employee 149

Flack's Revenge

FEBRUARY 10, 2016

It’s difficult to get anyone to care about news, content and brands. Traditionally, most sought press coverage to build awareness and credibility. However, it is tougher to get the media to cover PR-driven news these days. And people don’t need to read articles to vet new products and services.

Social Media 120

Social Media Google Facebook Twitter 120

Presspage

MARCH 2, 2021

You shouldn’t waste time trying to figure out if your first response can be put into your press site quickly enough – technology should help, not get in the way. In short, your newsroom should allow your PR team to work autonomously so they can react quickly to new information.

Crisis 148

Crisis Software Crisis Management Crisis Communications 148

PRSay

AUGUST 5, 2020

Make clear that, in this era of continually changing news and events, there might not be enough room in the media cycle for broad coverage of a product launch. Set client expectations at the start of the project. Be honest and realistic. Target your media outreach.

Product Launch 195

Product Launch Pitching Meeting Conference 195

Presspage

JUNE 23, 2021

Some of the tasks we often see becoming a problem for teams include: Publishing and distribute press releases. The bad news is that a scattered PR stack can be a distraction, the good news is that it’s mostly self-imposed. Upkeep of media lists. Answering media inquiries.

Communications 210

Communications Measurement Tools Enterprise 210

Bianchi Biz Blog

NOVEMBER 12, 2020

It’s no secret that the COVID-19 pandemic is causing many companies and organizations to shift from holding in-person news conferences to conducting online virtual press conferences on platforms such as GoToWebinar, Webex, Zoom or Microsoft Teams. For help organizing your next virtual news event, email bianchipr@bianchipr.com.

Conference 89

Conference Energy Hotels Video 89

Stephen Waddington

JULY 26, 2017

StoryWorks is Ketchum’s worldwide standard for newsroom and press office design and delivery. The press office is the front line between an organisation and the media. Traditionally press officers have created content and managed relationships with journalists face-to-face or via the telephone. Media and skills explosion.

How To 84

How To Reddit Media Pitching 84

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. The next time you launch a new product feature, add FB Live to your list of tactics.

Facebook 178

Facebook Community Advertising Advertising 178

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. The UK is suffering from news fatigue. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. The UK is suffering a collective breakdown triggered by the new media.

Print 115

Print Media Newspapers Local 115

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Those who haven’t gotten this message will suffer the wrath of indignant customers and press, as Campbell’s no doubt did with this dubious Spaghetti-Os social media campaign. Many brands and PR representatives rely on the same modes of communication no matter what news is being shared. Encourage internal authenticity first.

Brand 160

Brand Branding Film Internal 160

PR in High Definition

MAY 26, 2020

Just the other day, Greg was talking about a quote he gave for a press release about Radio 1’s Big Weekend – he said when he gets asked for a quote, he’ll always try and add something funny, knowing it would likely be deleted but with the intention of making the recipient laugh. Reading the room.

Radio 118

Radio YouTube Crisis Brand 118

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. It was a thrill to land a story like that, but the nature of news can lead to burnout.

Meeting 74

Meeting Automotive Media Journalism 74

ImPRessions - Crenshaw Communications

JANUARY 12, 2017

Donald Trump gave his first press conference as President-Elect yesterday. The briefing was staged more like a mini-rally than a presidential press conference, complete with applauding Trump employees, odd visual props , and angry insults for some of the attending media. Overall, the transition team seems to be stuck in campaign mode.

Conference 120

Conference How To Report Communications 120

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Critical Mention offers an integrated earned media monitoring service which includes broadcast, podcast, online news and social media for clients in the U.S., See it here.”.

Software 85

Software Internal International Pitching 85

Presspage

DECEMBER 1, 2017

Every day, more than 1,500,000 room nights are reserved through its platform. Booking.com’s online press center is available in over 26 languages, serving journalists and other audinces as a one-stop-shop resource for the latest news on the company.

Travel 92

Travel Mobile Resources Employee 92

ImPRessions - Crenshaw Communications

MARCH 7, 2018

In the Broadway theaters of New York City, people would smoke during intermissions in special rooms under the orchestra. He enlisted New York debutantes and their boyfriends to march in the Easter parade down Fifth Avenue while smoking. That is, men would smoke, since the League of Theaters prohibited women from lighting up.

Corporate 189

Corporate Newspapers Government Company 189

Bianchi Biz Blog

SEPTEMBER 21, 2023

If you can deliver all of this, you may be able to snag some major consumer media coverage, such as national network news, that your top executives would view as a CES media relations success. With 221,000 stories produced last year, CES offers thousands of potential media relations opportunities.

Technology 93

Technology Automotive Mobile Interviews 93

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Announce all news with a press release. It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release. Often clients think they should always do a release for fear of their news going unheralded.

Skype 136

Skype Conference Agency Product Launch 136

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

Be flexible with times and locations and have information available and accessible including flash drives of press materials and images. Savvy CES teams continually take the temperature of the show and the news climate in general to glean opportunities that can lead to increased interest in a client’s product or story.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Presspage

APRIL 12, 2018

Bart : “Here’s what hasn’t changed: The first press release was written by Ivy Lee in 1906. In this digital age, many, many brands are still using press releases to connect their stories to media outlets. In this digital age, many, many brands are still using press releases to connect their stories to media outlets.

Company 111

Company Media Journalism Report 111

ImPRessions - Crenshaw Communications

AUGUST 28, 2017

The ability to control coverage and race through the time zones with a new product announcement driven by embargoed stories each hour has become more challenging. Every journalist is scouring the web for stories, and more power to the outlets that scoop a news announcement when they can. are they covered often, positively?)

Internal 147

Internal International Skype Meeting 147

Barokas

SEPTEMBER 5, 2019

Agency work can sometimes cause your brain to run a million miles a minute, with many pressing tasks for multiple accounts. There is always room for improvement and this is the biggest way that you can learn how to produce better work in the future. Keep up with daily news. Ask for feedback.

Agency 79

Agency Construction Internal International 79

PRSay

NOVEMBER 12, 2020

I think a lot of people are a lot more pressed for time because of the constraints as a result of the pandemic.”. As much as we would all love to be able to stop hearing about the pandemic 24/7, the fact is that COVID-19 is one of the biggest news stories of our lifetimes and will continue to dominate headlines well into next year.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

2016 had plenty of the kind of the kinds of news-making crises that public relations people dread. The story of a new blood-testing technology for clinical tests that needed only a single drop of blood was irresistible to media, and founder Elizabeth Holmes was a PR dream. Fake news is big news.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Ethical Voices

FEBRUARY 12, 2024

I happened to be seated behind them toward the back of the room where they had been placed. Mine’s bad news. ” It’s not enough to have the right mix of gender and race in the room. We have to listen to each other in that room, and it may mean hearing things we don’t want to hear. It was virtual.

Ethics 79

Ethics Nonprofit Community Examples 79