Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? write effective investor relations press releases. You may be new to writing earnings press releases or a seasoned professional. What is an Earnings Press Release?

Examples 52

Examples Company Financial Brand 52

Cision

DECEMBER 6, 2015

That includes four virtual environments for Star Wars fans to enjoy making Disney the world’s largest entertainment provider by promoting Google Cardboard and bringing virtual reality to the mainstream. From a public relations standpoint, the campaign has made a lot of positive news article highlighting how novel this partnership is.

Google 120

Google Advertising Advertising Film 120

Beyond PR

MARCH 1, 2018

Since a caveman sent out the first press release announcing a fresh supply of stone spear points, we’ve spent every day since focused — at least partially — on “reach” as an earned media success metric. How many people saw our news?” Or, “How many people had the potential to see our news?” There is no consumer mob these days.

Media 73

Media Measurement Enterprise Television 73

Shift Communications

MAY 5, 2016

Everything politicos do is geared towards shaping media narratives that foster an environment for legislative change. In DC, the news cycle moves faster than you can say “beltway politics.” Every hour there’s a new headline dominating the airwaves, a new hashtag trending on Twitter and a new party “winning” the media narrative.

B2B 60

B2B Creativity Report Twitter 60

Shift Communications

JUNE 10, 2015

Reporters are working in a fast paced environment and when major news hits, they need expert commentary on a variety of topics; that’s where you come in. Commenting on breaking industry news builds a spokesperson’s credibility in the industry while improving brand awareness. Stay on top of news. Which reporters?

Report 60

Report Google Pitching Examples 60

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. The press release distribution platform owned by Warren Buffet’s Berkshire Hathaway says it’s partnering up with Q4 Inc., Here we go…. Here we go…. billion pieces of editorial content.”

Trends 60

Trends Media Report Technology 60

Cision

DECEMBER 22, 2016

In a global environment, every word matters – – and must be catered to each language, platform and culture intentionally. press release, pitch, or phone call) to the formality of in-person meetings between clients and journalists and the set-up of group events, such as press conferences.

Tourism 120

Tourism Travel Conference Crisis 120

Prohibition

JANUARY 7, 2022

If you’re able to do so before the news media become aware of the crisis, you can control the message and limit the damage to your reputation. The problem may draw more attention to itself or be picked up by the news media anyway. This means: Putting out a press release as soon as bad news breaks. Test the plan.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

DECEMBER 19, 2019

One of the latest developments emerging through video production is viewers becoming participants. A couple of years ago, Facebook released a video autoplay feature that lets users stream without sound. According to the same Verizon study, consumers want to find tips on videos (55%), food (53%) and news (52%).

Video 48

Video Trends Storytelling YouTube 48

Sword and the Script

JUNE 6, 2017

He’s my guest for this latest edition of the Off Script series of interviews. Cutting my teeth in the B2B high technology agency environment was so beneficial on many fronts. Good clients get more out of their agency by not demanding six account team members, including the VP, on a press release or display ad review call.

Agency 60

Agency Corporate Interviews eBook 60

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Perhaps the most striking trend is the speed of the news cycle and pace of business. Speed Kills.

Trends 199

Trends Corporate Employee Analysis 199

Newsfile

NOVEMBER 14, 2023

By Melissa Strle Dive into the world of holiday PR with our essential toolkit, showcasing top press release examples from Amazon to Starbucks. In addition, explore how our Top 5 Holiday Press Release Themes can inspire engaging, festive stories for any industry.

Examples 116

Examples Energy Retail Product Launch 116

Burrelles Fresh Ideas

OCTOBER 17, 2023

Media relations and outreach: PR professionals can leverage their journalist and media connections to secure news coverage for NCSAM-related events, initiatives, and expert commentary. These attacks involve encrypting an organization’s data and demanding a ransom for its release.

Education 110

Education Employee Measurement Agency 110

Cision

DECEMBER 14, 2015

It may also be worthwhile to consider embedding key social posts into crisis-related content or even digital press releases. If you want press releases and latest news, you can find it on the news page. If you need information about the company, you can find it on the company info page.

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

5W PR

JUNE 6, 2022

One of the biggest trends in 2020 in terms of public relations is a change from focusing on the company releasing its latest products or services, to focusing on its customers and their specific needs and pain points. The post Latest PR Trends appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Consumer Focus.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Visuals : Traditionally, communicators have been trained in writing.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. Once you have an infographic it’s highly recommended to accompany in your wire release. Blog Posts. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

JUNE 13, 2016

Keep reading for the latest industry insights, including a vice president promotion at CBS Newspath and reviews of four journalism blogs you should be reading. CBS Newspath: Marsha Cooke ( @MarshaCooke ) has been named vice president of news services at @cbsnewspath. Want even more media moves?

Energy 40

Energy Media Journalism Blogging 40

Stephen Waddington

FEBRUARY 12, 2019

Twitter continues to have significant influence on the news media and is used by politicians, journalists and activists. Savvy brands are creating their own newsroom environments, creating content often in partnership with traditional media publishers, and publishing it via paid, earned, owned and social media channels.

Publicity 79

Publicity Community Pinterest Reputation 79

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. Once you have an infographic it’s highly recommended to accompany in your wire release. Blog Posts. You’re doing it.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

SEPTEMBER 22, 2016

In the fast-paced environment we live in today, a well-written blog post or article may capture the attention of its reader for only a few minutes. Authenticity is truly the key, and perhaps why a “no rules” environment serves the podcast medium well. Pretty much anyone with a computer can host a digital radio show. Ready-Set-Launch!

Brand 40

Brand Branding Radio Education 40

Frederik Vincx

DECEMBER 11, 2015

The PR world is not being responsive enough to change, which is dangerous in this quickly changing environment. Here are some examples of common (and avoidable) failure demands: Client asks for a rewrite of press release. Media complains about too many and irrelevant press releases. Typos led to client questioning everything.

How To 60

How To Software System Employee 60