Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. Most of us want to start our PR careers on the “right foot.” We desire to perform our work excellently with plenty of zest and zeal.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Contently - Strategy

MAY 20, 2024

Even if you have the best content in the world, if no web traffic stops by, you might as well be writing on paper and then tucking it away in a desk drawer. According to Google , when a site meets the Core Web Vitals threshold, users are 24% less likely to abandon it before it loads.

SEO 98

SEO Engineering Content Marketing Google 98

The Proactive Report

OCTOBER 30, 2023

Get smart and strategic, so you still meet your goals. The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Now is the time for intelligent promotion.

Trends 182

Trends Marketing Wikipedia Reddit 182

Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. Collins , and Buzzfeed writer/editor Norberto Briceno at Business Wire’s Meet the Media: Mastering Millennial Media Breakfast in Los Angeles.

Reddit 158

Reddit Media Analytics Trends 158

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 79

Engineering Automotive Agriculture Media 79

Buzzstream

JANUARY 16, 2024

It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. Siege Media based these signals on years of first-hand experience from their link building teams. Pricing: Free 6.

SEO 83

SEO Web Tools Analysis 83

Sword and the Script

FEBRUARY 20, 2024

What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. Read more: The Propel Media Barometer – Q1 2024 by Propel (click image for higher resolution) 2. click image for higher resolution) Some of the other statistics from the report that stood out: Meeting peers.

Report 106

Report Publicity Marketing Pitching 106

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? What comes after social media? Drew Neisser, Founder & CEO of Renegade. He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

Melissa Agnes

SEPTEMBER 4, 2020

What’s the first thing that a future employer, a prospective client or investor, or a new contact is likely to do upon meeting you or being referred your name? Reviewing and enhancing your web presence. Auditing and optimizing your social media presence. Reviewing and enhancing your web presence. Google you.

Brand 234

Brand Branding Reputation Crisis 234

PRSay

JULY 6, 2020

My firm and media company, HJMT, is based in New York, an area of the country among those hit hardest by the coronavirus this past spring. Hold virtual meetings. But we can be just as creative during virtual meetings as we are when together in the same room. Virtual meetings also help people working from home feel more engaged.

Employee 187

Employee Skype Meeting Nonprofit 187

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help !

Pitching 96

Pitching Print Measurement Report 96

Critical Mention

JUNE 14, 2018

We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The examples below will highlight key strategies to keep in mind when pitching to the media: Sell me this pen. The employee asked, “Can you do me a favor, can you write your name down on the napkin for me?”

Pitching 70

Pitching Media Employee Privacy 70

Maxim Behar

FEBRUARY 20, 2024

Thanks to the social media revolution, we are in the afterlife. Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. You may have noticed that with the advent of Web 1.0 Then there is Twitter.

Social Media 59

Social Media Facebook Airlines Web 59

Wadds Inc.

JANUARY 11, 2023

ChatGPT and Playground are among the first artificial intelligence (AI) applications using a text-based web interface that uses the GPT-3 language model. Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks.

Publicity 98

Publicity Wikipedia Marketing Training 98

ImPRessions - Crenshaw Communications

AUGUST 28, 2017

All media is global media. Every journalist is scouring the web for stories, and more power to the outlets that scoop a news announcement when they can. To mitigate the challenges, we start by looking at trends in media coverage of international announcements. Most good meeting tips work well domestically and abroad.

Internal 147

Internal International Skype Meeting 147

Cision

DECEMBER 21, 2017

Once you’ve crunched the numbers, take time to interpret the data and make the appropriate changes to meet your goals more efficiently. . Although tangible results can come from setting SMART goals, brands need to avoid defining their success solely by how they meet these types of goals. Pay Attention to Who is Sharing Your Content.

Measurement 272

Measurement Strategy Software Analytics 272

PRSay

OCTOBER 31, 2019

Media has changed dramatically since my time as a young journalist when impact, timeliness and proximity ruled the day. Nearly every media outlet has a corresponding web page, and that page needs pictures and videos. This is a compelling factor for media outlets when deciding what to cover. It’s not just for TV anymore.

Pitching 138

Pitching Video Engineering Web 138

Cision

MAY 22, 2017

In fact, 81 percent of senior marketers believe that earned media is more effective than paid media. It’s time to go back to the basics; keep these three press releases best practices in mind when writing your next release. Beyond that, social media users are more likely to share content that includes multimedia.

Case Study 210

Case Study Study Trends Web 210

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

Maxim Behar

SEPTEMBER 5, 2021

I happen to meet you right after the World Communication Forum in Davos, Switzerland, where you had discussions with the best PR specialists from around the world. Only 10 years ago, we were the communications intermediary between our customers and the traditional media. We are no longer external consultants offering solutions.

Meeting 98

Meeting Advertising Advertising Agency 98

Polaris

JULY 31, 2014

I remember when I first adopted social media marketing as a way to promote my business. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on my goals. So I recruited a social media pro to help. What can social media marketing actually DO?”.

Social Media 103

Social Media Marketing Media Twitter 103

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 128

Communications Crisis Internal International 128

Sword and the Script

MAY 7, 2019

It was a better way of helping people find information on the web. Since most websites get the vast majority of website traffic from organic searches, Google has an outsized role in how much visibility any brand gets on the web. These are earned, much in the same way media relations outreach earns coverage. Click To Tweet.

Google 140

Google Banking Engineering Web 140

Waxing UnLyrical

AUGUST 31, 2015

10 Tips: The Social Media Landscape in China. And if brands want to thrive in the region, they’ll need to seamlessly integrate new forms of media as part of the customer journey,” writes Stephen Waddington as he offers some great tips for “brands exploring opportunities in China.” ” 2.

Meeting 40

Meeting Case Study Writing Data 40

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. Have you been recommending a change in strategy regarding social media?

How To 159

How To Facebook Social Media Advertising 159

Flack's Revenge

AUGUST 1, 2018

Free has created a world in which we blithely volunteer our info and ditch privacy to access addictive apps and social platforms; it’s grown in synch with big tech, companies that don’t play by the same rules as the media. Free content on social media, and by extension content curation, could be facing an existential challenge.

Content Marketing 149

Content Marketing Privacy Government Web 149

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

Onclusive

JUNE 14, 2017

But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. In a perfect world, public relations and marketing teams would work together more often to achieve common goals.

Marketing 170

Marketing Measurement Trends B2B 170

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. I encourage people to write whatever inspires them, and often this does have a natural timeliness (“my favorite TV show just ended, I want to write a post about books that are similar in theme.”).

Community 120

Community Mobile Blogging Publicity 120

ImPRessions - Crenshaw Communications

MAY 25, 2017

It’s better to go for “20% increase in website visits” backed by distinct strategies and tactics, than the more general “increase web traffic.” ” Most critical is securing mutual agreement on achievable PR goals against which the brand and team can create programming, and to put them in writing.

Agency 120

Agency Meeting Web Writing 120

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Measure your success.

Marketing 68

Marketing eBook Case Study Measurement 68

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? Google continuously updates its algorithms to rank blog posts and web pages. This information helps Google provide results that meet user expectations.

SEO 134

SEO Strategy Google Engineering 134

Sword and the Script

OCTOBER 5, 2021

Onclusive adds media database and social listening. Onclusive, the PR tech startup formerly known as Air PR, says it added a media contact database, journalist relationship management features and social listening to its platform. I’ve come to view Onclusive as an enterprise-strength media monitoring solution. Critical Mention.

Software 161

Software Tools Print Technology 161

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Measure your success.

Marketing 60

Marketing eBook Case Study Measurement 60

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

Communications Conversations

JANUARY 4, 2022

1 – I taught a new digital and social media marketing class at University of Minnesota. Thomas for the last 2 years, I taught a similar digital and social media marketing class at the U this fall. I helped long-time friend Emily Negrin at Inari with social media strategy and content. After teaching at the University of St.

Meeting 60

Meeting Groups Social Media LinkedIn 60

Solo PR Pro

APRIL 6, 2021

A reliable media database (Cision) is key and probably one of the most often used PR tools in my toolbox. A media monitoring system (CustomScoop) and good ole fashioned Google alerts are also in my list of go-tos. Leave your response in the comments section below or tag us on social media using #solopr. Microsoft: Get on that).

Tools 89

Tools Google LinkedIn Leadership 89