ImPRessions - Crenshaw Communications

MAY 18, 2021

The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. Campaign takes pride in delving into industry trends and strategies. But if you want your ad tech news in a more straightforward way, then they have you covered for that, too, with “ The Programmatic Marketer ”.

Advertising 322

Advertising Advertising Privacy Television 322

Cision

OCTOBER 7, 2016

I studied politics and television at Emerson College and even in high school worked in news with celebrity events and campaigns. Do you use social media like Twitter or Facebook to gather leads and story ideas? Facebook and Twitter are great aggregates for me to come up with ideas and see what’s trending.

Pitching 275

Pitching Television Energy Social Media 275

Cision

MAY 12, 2017

This week, Kaitlyn and I touched base about her career thus far, the importance of building strong relationships in the industry and the benefit of early adoption in digital trends! What is your secret to media relations success? Be adaptable, build relationships and have a keen understanding of the media landscape.

Financial 180

Financial Television Leadership Travel 180

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. The virus has accelerated trends that were already underway not just in our industry but across every sector. Here are four macro trends that I’ve identified.

Crisis 151

Crisis Government Energy Community 151

Critical Mention

MAY 7, 2020

Therefore, the frontrunner of news dissemination is television broadcast coverage. . Advertising budgets are tighter with the economy in a slowdown, but the increase in media consumption has opened the door to greater opportunities for organizations to make an impact through earned media. Resources: [link] [link] [link] [link].

Media 113

Media Radio Television Sports 113

Cision

JUNE 29, 2015

No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media. Media consumption is becoming more personalized and segmented, as social media relations often share common value and belief systems with those they are connected.

Comparison 120

Comparison Television Print Social Media 120

Cision

FEBRUARY 16, 2016

The media is constantly evolving, and if you don’t stay up to date on the latest best practices, you will miss out on opportunities for your brand. Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. Approximately 29 percent of U.S.

Report 120

Report Media Television Pitching 120

Critical Mention

OCTOBER 8, 2017

As the leading worldwide real-time aggregator of live television and radio content, we knew it would make sense to offer similar best-in-class capability and speed for global online news as well” he added. Clients use this content to spot trends, analyze, report on and refine on their media relations efforts.

Internal 60

Internal International Television Radio 60

PRSay

MAY 24, 2021

While the trend toward nonprofit news makes sense given corresponding decreases in advertising revenue, it also represents an opportunity to create news organizations that are independent of the influence of advertisers or large corporate owners. Previously, he spent more than a decade as a television news reporter and anchor. .

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

Communications Conversations

JUNE 28, 2018

My major was Television Production & Broadcast Journalism, so about half of my major classes were more related to film and television. I was learning about the history of television, creating documentaries and producing a late-night comedy sketch show (fun fact – taught by the first female writer for SNL!

Sports 113

Sports Travel Television Agency 113

Critical Mention

OCTOBER 29, 2019

For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. Quickly expand your audience by joining professional public relations and marketing associations: PRSA | Public Relations Society of America . Global Alliance for PR.

Radio 92

Radio Television Social Media Sports 92

Burrelles Fresh Ideas

OCTOBER 3, 2023

Striking the right balance between profit and ethics will determine the long-term sustainability of this influential trend. With social media dialogue and commentary changing and updating by the second, monitoring the internet for what people are saying about your brand, business or organization is more crucial than ever!

Brand 83

Brand Branding Marketing Ethics 83

5W PR

JANUARY 17, 2020

A media impression is a comprehensive calculation of the number of people who have heard about your company within a given time period. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions.

Measurement 78

Measurement Publicity Television Analytics 78

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 91

Meeting Transportation Media Journalism 91

PRSay

DECEMBER 18, 2019

Reprimands against the team and the NBA at large poured in from the Chinese Basketball Association, the Chinese consulate in Houston, Chinese Central Television — and most notably, from Tencent Holdings, a Chinese internet and technology giant and the NBA’s largest digital partner outside the United States.

Corporate 100

Corporate Crisis Management Crisis Government 100

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. Therefore, brands should watch-out for hooks that’ll maximize their media reach. Limit Branding On-Set.

Media 68

Media Travel Radio Interviews 68

5W PR

JANUARY 17, 2017

A media impression is a comprehensive calculation of the number of people who have heard about your company within a given time period. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions.

Measurement 90

Measurement How To Television Analysis 90

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 104

Interviews Publicity Technology Social Media 104

Newsfile

JUNE 28, 2023

Media monitoring is the process of tracking and analyzing a variety of media channels to discover mentions, coverage and any other discussions related to a certain topic or company. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms.

Media 52

Media Analytics Radio Google 52

Bianchi Biz Blog

AUGUST 8, 2022

Can you tell us what types of stories, trends or issues are on your radar now? My wife and I enjoy binging television shows. Finding common media ground between us is challenging, but she is very patient with my choices. :). I like to build models when I find the time.

Technology 94

Technology Meeting Media Analytics 94

Cision

NOVEMBER 14, 2017

If you are leveraging different channels for your various marketing campaigns, it’s important to rope in each one as part of the earned media analysis. Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation.

Measurement 166

Measurement Strategy Media Analytics 166

PR for Anyone

JUNE 9, 2021

She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. So think about that with the nonprofit that you’re involved in and how to pitch the media related to that and start attracting your ideal clients and customers. So that is this week’s PR tip.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

Bianchi Biz Blog

SEPTEMBER 26, 2022

Can you tell us what types of stories, trends or issues are on your radar now? I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. Describe the craziest or most fun story you have written.

Meeting 74

Meeting Automotive Media Journalism 74

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan.

How To 60

How To Media Analytics Television 60

Critical Mention

FEBRUARY 23, 2021

President and CEO Don Yount, who made last year’s list, feels the recognition is part of a larger trend in which Critical Mention is becoming a more prominent player in the PR and Communications technology space. Padhye’s placement on the PRWeek list marked the second year in a row a Critical Mention employee was named.

Analytics 78

Analytics Technology Instagram Leadership 78

Journalistics

MAY 26, 2015

What other trends are revealed in this year’s installment of the State of News Media? Local television is seeing an uptick in viewership, particularly around the evening news. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data.

Newspapers 71

Newspapers Mobile Media Facebook 71

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. What is your “share of voice” on important corporate topics or industry trends—i.e. is the earned media driving?

Report 40

Report Media Television Radio 40

Critical Mention

NOVEMBER 18, 2019

Therefore, monitoring your media in real-time is a powerful solution for amplifying your brand. Keep track of trends across various mediums with an all-in-one earned media platform. Following this trend can lead to the creation of great partnerships and more eyes on your brand. Expand your Audience Reach.

Viral 70

Viral Radio Media Sports 70

Journalistics

MAY 26, 2015

What other trends are revealed in this year’s installment of the State of News Media? Local television is seeing an uptick in viewership, particularly around the evening news. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data.

Mobile 40

Mobile Media Newspapers Local 40

Critical Mention

MAY 21, 2020

The main point here is that your brand, despite whichever industry you’re in, can gain a ton of exposure because of the wide-range audience that is on social media. Adapt to new media practices and ensure that your brand is always on top of trends with real-time media monitoring.

Sports 111

Sports Social Media Media Groups 111

Beyond PR

OCTOBER 27, 2016

Ten years ago, I got my first taste when researching television journalists and learning about their specific beats (we called them beats then). I found myself not only managing media relations, but using other marketing tactics to reach our target audiences. I’ve loved communications from the moment I set foot in the industry.

Communications 40

Communications Tools Analytics Television 40

Burrelles Fresh Ideas

OCTOBER 31, 2023

Newsjacking involves interjecting your perspectives and viewpoints into unfolding news storylines, effectively hitching a ride on current trending news subjects to garner attention and visibility for your brand. Creating content related to trending topics can increase your website’s search ranking and drive more organic traffic.

Ethics 103

Ethics Trends Social Media SEO 103

PR for Anyone

APRIL 6, 2022

One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates. This is one of my favorite times to pitch television. And by putting that nugget in my pitch helped me get the yes! We all have something that would be advice to them.

Pitching 130

Pitching Television Media Real Estate 130

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Bianchi Biz Blog

MARCH 11, 2024

I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. NEWSnet is an American news-oriented free-to-air television network and newscast production company. Can you tell us what types of stories, trends or issues are on your radar now?

Automotive 93

Automotive Meeting Report Journalism 93

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. He has been a regular contributor to national business.

Media Training 182

Media Training Training Interviews Media 182

Landis PR

MAY 28, 2024

The latest trend coming up in Denmark is “The four-day work week” where leading private companies have demonstrated how to reduce the traditional five-day work week and increase business results at the same time. Denmark has a very narrow media structure with only a few media in each category.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59