Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

PR in High Definition

JULY 24, 2019

If your role is in any way connected to your organisation’s reputation, think… Do you really know the reputation of your organisation? Some people like to guess, but is that the real reputation of your business? Reputation goes beyond building awareness and understanding with prospective customers. It can be done.

Reputation 48

Reputation Measurement Media Relations Agency 48

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise. Earned media boosts SEO. This relates to the third-party endorsement factor but goes beyond the credibility of earned media.

Journalism 185

Journalism Advertising Advertising SEO 185

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. While a strategic PR campaign can yield powerful results in the form of earned media, it typically generates influence over time. Ignore SEO at your peril.

SEO 178

SEO Storytelling Product Launch Measurement 178

Landis PR

AUGUST 1, 2022

NOTE: This is a reposted blog by our Public Relations Global Network partner, Roop & CO. Every organization, business and brand rely heavily on its public reputation for success. Brands can use tactics such as earned media placements, blog content, videos and more to keep consumers up to date and invested in their business.

Publicity 98

Publicity Brand Branding SEO 98

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

JULY 7, 2021

Through tools like SEO and lead-gen tactics, PR pros can help move the needle by making sure company messaging is aligned to increase visibility. While a big part of what our clients ask of us is generating media coverage, what any agency team does will go way beyond that. PR and sales are not the same thing, however.

Agency 353

Agency Interviews Pitching Retail 353

5W PR

MAY 6, 2022

Media Relations. For this, PR needs to find the target audience for the product and promote the product on media channels where the potential customers are likely to be. SEO and Content Marketing. PR can help the company get covered in reputed publications.

How To 88

How To SEO B2C Content Marketing 88

ImPRessions - Crenshaw Communications

JUNE 11, 2020

One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. A release shouldn’t be distributed strictly for SEO purposes, but it should be a consideration. Quality writing rises to the top.

SEO 221

SEO Data B2B Writing 221

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. In some way or another, all organisations rely on reputation and awareness for success. SEO can be improved through PR.

Publicity 62

Publicity Brand Branding SEO 62

David PR Group

DECEMBER 2, 2016

As an old-school public relations consultant, I remember the days when “reputation management” was strictly a PR term. But then sometime in the past few years, reputation management was stolen from us by the search engine optimization world. Online reputation is much more than search results. Ouch, right?

Reputation 40

Reputation Wikipedia Customer Service Engineering 40

Deirdre Breakenridge

MAY 8, 2017

Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. Content and social media capabilities followed close behind. In the Agency Search Report, we argue the importance of PR reflects the continued evolution of what public relations means in the minds of clients.

Agency 223

Agency Survey SEO Social Media 223

Sword and the Script

SEPTEMBER 18, 2018

It’s not part of reputation management for the business but for you. Not only is it great for SEO, but it helps with potential investors, employees and clients that see we are active in the news ourselves. The post Managing Media Relations for a Publisher; Off Script No.

Media Relations 68

Media Relations Media Insurance Insurance 68

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. One way to help build a strong brand is through strategic press relations resulting in earned media coverage. But most PR programs comprise a whole lot more than earned media, also known as publicity.

Reputation 156

Reputation Brand Branding Media 156

ImPRessions - Crenshaw Communications

JULY 14, 2021

Young companies need to find ways to earn endorsements from a reputable third-party. Further, the associated digital content has the added benefit of boosting SEO with higher domain values. Especially in the virtual and hybrid events era, recorded webinar/conference videos can be used after the event for PR and marketing.

B2B 334

B2B Company Case Study Conference 334

PR in High Definition

DECEMBER 17, 2020

Responding in the wrong way, or not responding at all, can have a negative knock-on effect on the reputation of individuals and/or companies, so being prepared for communicating on issues will be a key consideration as we enter the new year. Move over media relations. Cancel culture continues on. s cancel saga continues.

Trends 71

Trends Reputation Course Media Relations 71

The Proactive Report

MAY 27, 2018

Social Media (75%). Brand Reputation (60%). Media Relations (55%). Overall, we are sensing a continued optimism about the direction the industry is headed, which is good news for people entering the field,” said Fred Cook, Director of the USC Center for Public Relations. Analytics is now at 62% and SEO at 41%.

Industry 113

Industry Measurement SEO Corporate 113

Wadds Inc.

JANUARY 11, 2023

Herein lies a limitation of the use of AI in public relations. If it generates nonsense at best, or misinformation at worst, it has no place in helping an organisation promote its reputation. I asked it to summarise the main arguments for and against the Excellence Theory in public relations and got a reasonable answer.

Publicity 98

Publicity Wikipedia Marketing Training 98

Sword and the Script

DECEMBER 21, 2021

Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. We are guardians of reputation and image and so we must ensure that the ‘ESG wave’ of promises are fulfilled. Frank Strong , Founder and President, Sword and the Script Media , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Proactive Report

MAY 27, 2018

Social Media (75%). Brand Reputation (60%). Media Relations (55%). Overall, we are sensing a continued optimism about the direction the industry is headed, which is good news for people entering the field,” said Fred Cook, Director of the USC Center for Public Relations. Analytics is now at 62% and SEO at 41%.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Social Media (75%). Brand Reputation (60%). Media Relations (55%). Overall, we are sensing a continued optimism about the direction the industry is headed, which is good news for people entering the field,” said Fred Cook, Director of the USC Center for Public Relations. Analytics is now at 62% and SEO at 41%.

Industry 100

Industry Measurement SEO Corporate 100

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G. Hereford Award out of over 300 entries.

Airlines 87

Airlines Web SEO Internal 87

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. CEO Mark Zuckerberg admitted in a keynote speech that it’s an area in which the social media firm has a lousy reputation. Wedding preparations are in the final stages.

Privacy 60

Privacy SEO Pitching Instagram 60

ImPRessions - Crenshaw Communications

MAY 8, 2017

The art of media relations, the subset of PR initiatives that focuses on journalist outreach and the generation of earned media coverage, is in many ways exquisitely inefficient. ” It’s all part of PR’s mixed reputation. Then there’s traditional PR’s scaleability.

Publicity 245

Publicity Public Affairs Agency Corporate 245

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture?

B2C 120

B2C Product Launch SEO Storytelling 120

Ishmael's Corner

JUNE 7, 2015

Rand Fishkin, one of the top SEO gurus in the country, supports this point in one of his white board videos. More recently, Search Engine Watch published an article, “ 7 Directives to Help You Navigate the SEO Landscape of the Future.” Building links to your site still remains a crucial SEO activity. I’ve made this plea before.

SEO 60

SEO Engineering Google Mobile 60

Stuart Bruce

MARCH 8, 2017

SEO is another skill that is shockingly low on the sought after skills list from recruiters with just 7% for junior practitioners and 8% for senior practitioners. Alarming when you remember that Richard Edelman refers to Google as “the world’s biggest reputation management engine.”

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Beyond PR

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 64

Strategy How To SEO Engineering 64

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Reputation management – more 24/7 than ever. We are convinced that our clients value a firm with experts in multi-media content creation, brilliant social media strategists and who can knock a media event out of the park. 2017 PR Takeaways. Good news, bad news, fake news – it never stops.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

JANUARY 12, 2021

I won’t list them because I don’t want to appear as if I’m endorsing them when I can’t speak to the quality and reputation of these other services. Yes, you should try to include multimedia if you can because it supports your media relations efforts. Do press release distribution services have SEO value?

Financial 89

Financial Video Survey Google 89

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Waxing UnLyrical

APRIL 12, 2018

Public Relations is Not Media Relations. Sometimes I feel like I’m preaching to the choir, but it bears worth repeating: public relations is not media relations. Media relations is not public relations. Influencer relations, yes. In the least. Or Vice Versa.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Sword and the Script

OCTOBER 8, 2016

And finally, email remains a key conduit for media relations and earned media. Beyond looking at just nefarious keywords and the sender’s address, the article says major emails services score the reputation of the sending server: “Crucially, they also look at the servers sending the email.

Marketing 114

Marketing Pitching Survey Study 114

Sword and the Script

MARCH 17, 2015

Not just anyone either – but reputable, perhaps even esteemed, reporters working for tippy-top of coveted publications (I’ll never give names, so don’t ask). For a while I thought it was just SEOs trying to build links. Finally I settled on marketers trying to do a little media relations as an additional duty (a terrible idea).

Pitching 60

Pitching SEO Media Relations Report 60

Lauri Pehar Borsh

JANUARY 31, 2014

Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients. Originally published on the Jaffe PR Blog on Jan 22, 2014.

Social Media 83

Social Media Media Journalism Reputation 83

Critical Mention

MAY 25, 2022

The move combines Critical Mention’s media monitoring and media contact database tools with Onclusive’s suite of market-leading global media monitoring, measurement and management solutions. Critical Mention’s existing clients can continue to access their products and services as usual.

Technology 78

Technology Financial Corporate Reputation 78