Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% Social Media (75%). Brand Reputation (60%). Media Relations (55%). Analytics is now at 62% and SEO at 41%.

Industry 113

Industry Measurement SEO Corporate 113

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. In some way or another, all organisations rely on reputation and awareness for success. SEO can be improved through PR.

Publicity 62

Publicity Brand Branding SEO 62

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% Social Media (75%). Brand Reputation (60%). Media Relations (55%). Analytics is now at 62% and SEO at 41%.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% Social Media (75%). Brand Reputation (60%). Media Relations (55%). Analytics is now at 62% and SEO at 41%.

Industry 100

Industry Measurement SEO Corporate 100

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. “Within KLM there was a corporate mentality, resulting in a workflow with little flexibility.

Airlines 87

Airlines Web SEO Internal 87

ImPRessions - Crenshaw Communications

MAY 8, 2017

As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.”

Publicity 245

Publicity Public Affairs Agency Corporate 245

PR in High Definition

DECEMBER 17, 2020

As we approach 2021, it is likely that topics much like these will continue to surface, causing a shift in both corporate and consumer behaviour. Move over media relations. Finding the right means of communication will become crucial to helping build or improve the reputation of organisations or individuals.

Trends 71

Trends Reputation Course Media Relations 71

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. One way to help build a strong brand is through strategic press relations resulting in earned media coverage. But most PR programs comprise a whole lot more than earned media, also known as publicity.

Reputation 156

Reputation Brand Branding Media 156

Sword and the Script

DECEMBER 21, 2021

Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. We are guardians of reputation and image and so we must ensure that the ‘ESG wave’ of promises are fulfilled. Frank Strong , Founder and President, Sword and the Script Media , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

MAY 25, 2022

The move combines Critical Mention’s media monitoring and media contact database tools with Onclusive’s suite of market-leading global media monitoring, measurement and management solutions. Support for the transaction was also provided by Main Street Capital Corporation and Stellus Capital Management.

Technology 78

Technology Financial Corporate Reputation 78

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Helping clients understand the impact of their events, arming them with information about sustainable practices, and helping to support implementation are critical components of the event-planning process.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

SEPTEMBER 6, 2016

Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. Also, outside the agency world, most PR jobs are much more than media relations, events and brand reputation. Fresh Ideas: Media Relations: Back to the Basics.

Measurement 60

Measurement Course Advertising Advertising 60

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. PR can even boost your SEO.

Writing 40

Writing SEO Web Content Marketing 40

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops.

Reputation 62

Reputation Company Engineering Banking 62

Ishmael's Corner

AUGUST 15, 2016

When months of investigative reporting by The New York Times produced the story, “How Think Tanks Amplify Corporate America’s Influence“ and the companion piece, “Think Tank Scholar or Corporate Consultant? Techniques For Effective Business Communications. It Depends on the Day,” I wondered how Brookings would respond.

Storytelling 60

Storytelling Corporate Report Communications 60

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. Having access to real-time media monitoring allows EKA to provide clients with instant news. Who is EKA?

Communications 81

Communications Crisis Communications Media Crisis 81

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Influencer relations.

Publicity 48

Publicity Advertising Advertising Tools 48

Critical Mention

NOVEMBER 5, 2019

Another great benefit of networking across social media channels is the ability to ensure your business stays relevant by monitoring your audience. Doing so allows you to analyze your organization’s reputation and adjust your audience’s perspective on your brand.

Social Media 105

Social Media Media Customer Service Radio 105

Sword and the Script

JULY 24, 2018

See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. This is How the Sorry State of Media Relations Ends. A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. 5) You don’t promote your product enough.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Search marketing and SEO statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). 11) Corporate reputation suffers with bad experiences. “82%

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Stuart Bruce

AUGUST 5, 2020

was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Report 208

Report Communications Marketing Publicity 208

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Rather, AI will be used to create a lot of filler and SEO bait. “I see a few things. It all adds up to more content.

Marketing 192

Marketing Content Marketing Data Social Media 192

PR Conversations

AUGUST 18, 2011

For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. Internal communications often say they are corporate storytellers. I used it three times in Public Relations 2011. How much does current leadership recognize and value the remit of public relations (i.e.,

Construction 40

Construction Internal International SEO 40

Sword and the Script

JANUARY 17, 2023

Meltwater has a reputation for an overly aggressive sales team. Blog: PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under Onclusive as a single PR tech company. Products: media database, email distribution, media monitoring & reporting, online newsroom.

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Public Relations Statistics from 2020.

Survey 177

Survey Marketing B2B Study 177

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. TrueScope is focused exclusively on media monitoring at this point. Does reputation top profit?

Software 122

Software Case Study Advertising Advertising 122

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Technical SEO will become more of a price-based commodity as opposed to an ongoing partnership. Also see Managing Media Relations for a Publisher; Off Script No.

Social Media 93

Social Media Marketing Media Creativity 93