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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. What is SEO PR?

Viral 52
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Unlocking Revenue Potential With The Power Of PR

Landis PR

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

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EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. Having access to real-time media monitoring allows EKA to provide clients with instant news. ” Until next time!

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From changing comms to care: Six trends that will make a huge impact in 2021

PR in High Definition

Responding in the wrong way, or not responding at all, can have a negative knock-on effect on the reputation of individuals and/or companies, so being prepared for communicating on issues will be a key consideration as we enter the new year. Move over media relations. Cancel culture continues on. s cancel saga continues.

Trends 71
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Essential Guide To Effective Communication Measurement For CMOs

Landis PR

Yet there’s no question that communication is a pivotal factor for the success of any organisation and a cornerstone of operations in times of crisis. Communication and marketing are not just support functions. Effective communication measurement should be all about using tools that make sense and feel relevant.

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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything. I am flexible on rates, depending on client/project/budget. Now I ask you (as an entrepreneur who does a lot of those things): What on Earth am I supposed to do with that ?

Marketing 100
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Why Your Company Needs Online Reputation Management?

Prohibition

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. What is online reputation management?