Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Just give this shocking post a read. I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Cloud) and print (The Minneapolis St.

Media Relations 100

Media Relations Pitching Media Report 100

Stephen Waddington

OCTOBER 5, 2018

25 years ago workflow in an agency was defined by media relations. Activity was focused on earned and owned media. It’s turned into a nostalgic trip down memory lane for a lot of people in my network. Thanks to everyone who jumped into the conversation. The first agency that I worked for was A Plus in Slough, UK.

Agency 135

Agency Web Print Newspapers 135

Prohibition

NOVEMBER 23, 2018

We’re now looking at online content outweighing print content, not only in volume but in value for media outlets ; think of how social media influencers have taken over, and the fact that video is tipped to make up 80% of the content we view online by 2020, and the power of digital content becomes clear!

Media Relations 54

Media Relations Media Social Media Content Marketing 54

Beyond PR

JULY 18, 2016

Furthermore, print resonates better with Brazilian audiences. Respondents from the report Brazilian Media Research 2015: Media consumption habits by the population state that print media is the most trusted source of news, and 50% of respondents are singularly focused while reading print publications.

Media Relations 40

Media Relations Print Media Newspapers 40

Prohibition

NOVEMBER 23, 2018

We’re now looking at online content outweighing print content, not only in volume but in value for media outlets ; think of how social media influencers have taken over, and the fact that video is tipped to make up 80% of the content we view online by 2020, and the power of digital content becomes clear!

Media Relations 48

Media Relations Media Social Media Content Marketing 48

Landis PR

APRIL 12, 2021

So stories tend to be tight, with an emphasis on video. Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Performance isn’t typically an issue in print — using prose to tell a compelling story is.

Meeting 98

Meeting Media Print Enterprise 98

PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy! The New York Times has about 833,000 print subscribers, which is impressive on its own merits.

Print 78

Print Newspapers Media Skype 78

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Owned Media : Channels controlled by the organization (e.g., Media Relations : Managing communication during crises.

Viral 52

Viral Crisis Communications SEO Reputation 52

Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. The struggles faced by Canadian news media professionals are well-documented. Perhaps none have been affected more than print newspapers.

Newspapers 178

Newspapers Industry Print Journalism 178

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. For example, let’s say we filmed a great video for a client. Some brands really lend themselves well to print and out of home advertising.

Print 120

Print Tourism Transportation Film 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Video is never, ever going away. The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming. 45% of people watch more than an hour of Facebook or YouTube videos a week. More video content is uploaded in 30 days than the major U.S.

YouTube 136

YouTube Training Video Survey 136

Beyond PR

JUNE 8, 2016

Summing up the panelists’ remarks, Christine writes that journalists must “become familiar with audio and video. Take a class or two to hone your design and video production skills. It will not just improve your media relations, but also the brand content you offer directly to online audiences. Take photographs.

Media Relations 40

Media Relations Media Journalism Print 40

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

APRIL 12, 2022

Vetted has a unique business model and value proposition that really differentiates itself from other media relations solutions on the market,” said Christophe Abiragi , CEO of ITK Information Services. “We launched a new video earnings product , providing an alternative for delivering quarterly earnings results.

Software 88

Software Pitching Measurement Enterprise 88

Cision

SEPTEMBER 16, 2016

The planning alone can constitute a full-time job, even for the simplest of ceremonies, but luckily, media outlets like Ultimate Wedding Magazine are there to provide ample nuptial knowledge. The online only publication launched in the UK in 2011 as a luxury print magazine, and evolved into an all-digital format in 2013.

Pitching 120

Pitching Print Video YouTube 120

Axia PR

SEPTEMBER 29, 2020

Be a better resource for the media. As newsrooms continue to shrink, they rely more and more on their reporters to write for print and online as well as take their own photos and videos.

Newspapers 62

Newspapers Media Print How To 62

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In other words, the more a brand invests in earned media, the more sales PR generates.”

Technology 122

Technology Publicity Software Print 122

Cision

MAY 24, 2016

“Some stories will work well in print, others in video. John starts by highlighting the Times’ strong print and online presence and the confusion around embargo times. The earlier we can do, the more we can do with photo and video, the better off we are.” Richard agrees. Q: What are your pitching pet peeves?

Film 211

Film Pitching Print Journalism 211

Sword and the Script

SEPTEMBER 8, 2020

According to a survey of 3,000 journalists by Cision: 45% said information relevant to their audience 17% said a clear news hook 15% said avoiding jargon 8% said quotes that “add depth to a story” 6% want typo-free releases, and 4% want more multimedia elements (images, pictures, graphics, video). Notice none of them cited a wire service.

Survey 94

Survey Industry Leadership Study 94

Cision

MARCH 21, 2016

Related to the rise of mobile, multimedia was this year’s second most important trend, according to 25.8 Video- and image-based content fell slightly behind with 11.5 Carol Ladwig of Snoqualmie Valley Record says, “video- and image-based and multimedia (content) all provide more access points into a story, for more diverse readership.”

Trends 120

Trends Mobile Media Print 120

Sword and the Script

AUGUST 11, 2020

(click image for higher resolution) Those that said the media is “always” objective: Mistakes maybe; not bias. Having done that job for close to 20 years, and performing media relations for the last 20, I’ve worked with hundreds of journalists. see this 2-minute video for an explanation ]. Quantum entanglement.

Survey 155

Survey Data Media Ethics 155

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? After an aggressive media relations push, we began to pick up traction in the local market. However, for a variety of reasons, the process of securing the video stalled as quickly as it had begun.

Print 60

Print Media Travel Wireless 60

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. 4 Channel shift from print to social exaggerated. Social media and social networks are considered by far (90.4%) to be the most important channel to address stakeholders. . #1 Visualisation in communication. But only 4.6%

Communications 115

Communications Publicity Survey Newspapers 115

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Click to enlarge.

Trends 120

Trends Mobile Web System 120

Cision

JUNE 29, 2015

As a result, the smartphone is becoming an increasingly more important platform for the distribution of news and media. Articles and paragraphs are becoming smaller and photos and videos are increasingly being utilized to tell stories. Moreover, articles are being formatted to better accommodate the small screen size of phones.

Comparison 120

Comparison Television Print Social Media 120

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. Influencer marketing creates trust. In nearly any category peer recommendations can play a pivotal role in a buying decision.

B2B 191

B2B Social Media Radio Fashion 191

Sword and the Script

DECEMBER 22, 2020

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? Source: 21 Media Relations Insights from 4,000 Journalists ).

Survey 174

Survey Marketing B2B Study 174

Doctor Spin

DECEMBER 21, 2023

However, media kits today are distributed digitally—for good reason. Websites also allow the sharing of audio, video, and interactive elements. Pro tip: In our wired world, media kits can easily be prepared in multiple languages, especially for organisations targeting an international audience. How long should a media kit be?

Media 52

Media Wikipedia Product Launch Journalism 52

PRSay

NOVEMBER 12, 2019

We’re still employing the “inverted pyramid” of the printing press to compose them, we’re still using them as corporate equivalent of vanity plates for our websites, and we’re still sending them to journalists’ inboxes with a deep, self-serving hope they will magically turn into detailed coverage of our companies.

Writing 92

Writing How To Print Corporate 92

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. It was awesome,” he says. “I

Infographics 54

Infographics Print Video Real Estate 54

Burrelles Fresh Ideas

OCTOBER 24, 2023

Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product. Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social.

Strategy 95

Strategy Ethics Social Media Data 95

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service. Eric Lebowitz.

How To 106

How To Media Radio Print 106

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts.

Meeting 93

Meeting Media Journalism Education 93