Landis PR

APRIL 12, 2021

So stories tend to be tight, with an emphasis on video. Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Performance isn’t typically an issue in print — using prose to tell a compelling story is.

Meeting 98

Meeting Media Print Enterprise 98

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. For example, let’s say we filmed a great video for a client. Some brands really lend themselves well to print and out of home advertising.

Print 120

Print Tourism Transportation Film 120

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs.

Software 89

Software Pitching Measurement Enterprise 89

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Video is never, ever going away. The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming. 45% of people watch more than an hour of Facebook or YouTube videos a week. More video content is uploaded in 30 days than the major U.S.

YouTube 136

YouTube Training Video Survey 136

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 123

Technology Publicity Software Print 123

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. At the same time, live interviews are the most cost-effective approaches to engage with important audiences around the globe.

Media 68

Media Travel Radio Interviews 68

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? After an aggressive media relations push, we began to pick up traction in the local market. However, for a variety of reasons, the process of securing the video stalled as quickly as it had begun.

Print 60

Print Media Travel Wireless 60

Prohibition

AUGUST 29, 2023

Media coverage : Reach out to food journalists and writers to secure media coverage for your launch. This can include product reviews, interviews, or features in food publications, both online and in print. Social media campaigns : Leverage the power of social media platforms to engage with your target audience.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media.

Fashion 120

Fashion Pitching Journalism Social Media 120

PRSay

JUNE 11, 2021

Second, we used illustrations and animation to supplement their explanations (as shown in this video ). In this video on mRNA vaccines, we included the most important information that our audiences would want to know and presented it in a way that people would be able to understand, without throwing a bunch of data or jargon into the mix.

Publicity 158

Publicity Social Media Report Fashion 158

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. “Then, you can link the video to the person who originally asked the question. “I

Mobile 120

Mobile Print Trends Twitter 120

Critical Mention

FEBRUARY 27, 2020

One crucial reminder is that due to the incredible power of social media it is essential to remind brands and spokespeople of the need to manage their online voice and reputation. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine.

Journalism 78

Journalism Social Media Radio Fashion 78

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts.

Meeting 93

Meeting Media Journalism Education 93

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. Video is now an integral part of marketing for all businesses. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels.

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. Know a PR, marketing or sales leader with compelling ideas fit for print? See these related interviews: The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR. Fresh Ideas: Media Relations: Back to the Basics.

Measurement 60

Measurement Course Advertising Advertising 60

Prohibition

JANUARY 20, 2021

PR teams have a lot of experience communicating with journalists and because of this, will have built established relationships and contacts at key media outlets. By hiring an agency, you can ensure that your keeping an eye on the competition and are bettering your presence in terms of digital, print and social.

Company 62

Company Software Crisis Management Agency 62

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. I also host HDT’s audio and video podcast, HDT Talks Trucking. I am a freelance editor representing Heavy Duty Trucking and TruckNews. My specialty is coverage of equipment issues, from engines to brakes and everything in between.

Meeting 86

Meeting Media Chemicals Radio 86

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. When deciding whether a virtual media tour is a smart option for your brand, Risa encourages communicators to consider the following benefits: Satellite media tours save on travel and time.

Strategy 40

Strategy Media Radio How To 40

Bianchi Biz Blog

MAY 16, 2022

As technical editor of Power & Motion I work with my fellow editors to create content – whether that be written, video or otherwise – focused on modern motion systems and their power sources including pneumatic, hydraulic, electric and hybrid. What story or stories are you most proud of?

Meeting 74

Meeting Media Engineering Journalism 74

Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. 2) Jeff Bullas.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. It was also a time of incredible innovation.

Government 103

Government Education Print Ethics 103

MaccaPR

FEBRUARY 25, 2015

I remember being shocked years ago when the Star Tribune sent a reporter to cover a “Junkyard Pilates” class that our PR agency client was offering – she put away her notebook and took out a camera to shoot a video interview. Ideally we’d like all our reporters to be able to write a story, take pictures and shoot video.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Media Relations Brand Strategy Event Marketing' ” says Antoniou. Go Online or Go Home.

Viral 88

Viral Marketing Guidelines Local 88

Bad Pitch Blog

JULY 8, 2008

BPB: What single piece of advice do you have for PR people that want to improve their media relations skills overall? BM: Recognize that media organizations are shrinking while PR is growing. BPB: As digital editor at a print magazine, we have to ask, what''s your opinion on the future of print media?

Print 43

Print Pitching Twitter Advertising 43

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Show them a photo of your content offer—and bonus points if you explain it in a video with the author. Media Relations - Is your e-book authored by an expert? You're done!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

FEBRUARY 10, 2015

And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. What’s remarkable about Swift isn’t just the sheer enormity of her social media numbers, which spans 21.4

Social Media 48

Social Media Marketing Media YouTube 48

Frederik Vincx

DECEMBER 11, 2015

An example media relations workflow is set out below. Raf recently also got interviewed about this in the Wag The Dog Podcast. For example, if you decide to improve your media relations workflow, you might choose some specific experiments, such as: Structure and simplify reporting to clients. Learn by teaching.

How To 60

How To Software System Employee 60