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Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

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Media Relations in 2020

5W PR

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. What’s Different?

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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 6. Notice none of them cited a wire service.

Survey 95
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Meet the Media: Michael Freeze, Features Editor at Transport Topics

Bianchi Biz Blog

We are a business-to-business weekly newspaper covering the trucking and logistics industries. I worked for other firms like Grandview Media, Babcox Media and other trade organizations before arriving at Transport Topics. I fell in love with writing when I was in sixth grade. I handed it in and received an A.

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Meet the Media: Justine Murphy, Senior Editor at Laser Focus World

Bianchi Biz Blog

As special publications editor for The Keene Sentinel in New Hampshire (the fifth oldest continuously published newspaper in the U.S.), Back when I was a newspaper reporter, I wrote a series of articles about an embattled high school principal accused of misconduct, including secretly altering the grades of several students.

Meeting 73
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Meet the Media: Robert Schoenberger, Editor-in-Chief at IndustryWeek

Bianchi Biz Blog

When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek. I didn’t write any of them, and in most cases, my edits were minimal.

Meeting 78
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Is Twitter For Bullies?

Waxing UnLyrical

It’s not because it disagrees with my sensibilities (though it does), nor because I have a particular affection for Twitter (though I do). It’s because it’s simply ill-thought out – another piece bashing the use of social media, without actually having engaged with the concept. Removing their anonymity isn’t the answer, though.

Twitter 65