Beyond PR

JULY 18, 2016

Communicators will be better served by understanding the Brazilian media landscape and investing in journalistic relationships to gain reputable coverage. With more than 5,000 newspapers, almost 800 dailies, Brazil is 4 th in the world for number of titles, according to the Brazilian Newspapers National Association.

Media Relations 40

Media Relations Print Media Newspapers 40

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

OCTOBER 24, 2023

Consider starting with trade and local or regional media while you ramp things up with your business. The big placements you land are often the result of months or even years of effort building your reputation and media relationships. You haven’t been at the PR game long enough PR is a long game.

Pitching 131

Pitching Newspapers Report Local 131

Cision

MARCH 8, 2016

Adam Friedman, owner of Adam Friedman Associates, says maintaining a brand’s reputation is a constant process and can be a challenge, especially for financial companies. Want to improve your media relations? Get Cision’s free State of the Media 2016 Report! My daily newspaper of choice is…the New York Times.

Financial 120

Financial Reputation Newspapers Social Media 120

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts.

Corporate 178

Corporate Mobile Energy Public Affairs 178

PRSay

MAY 24, 2021

Most affected were local news outlets that are independently operated or owned by small media chains. In the Chicago suburbs, the company 22nd Century Media closed in March 2020, shuttering its 15 for-profit newspapers just as the coronavirus outbreak began.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

Cision

JANUARY 19, 2017

What is your secret to media relations success? How does social media and analytics drive your PR strategy? Before diving into pitching stories to the media, you first need to understand that the effectiveness of your communications heavily relies on the strategy and objectives that you want to achieve.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Cision

JUNE 21, 2016

Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change.

Social Media 227

Social Media Newspapers Reputation Community 227

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Media Relations. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Cision

JUNE 22, 2016

My experiences on the Hill taught me the basics of media relations—and the inner workings of politics (which could be a good or bad thing, depending on your perspective). My daily newspaper of choice is…anything political: POLITICO, The Washington Post, The New York Times, StarTribune, USA TODAY and RealClearPolitics.

Newspapers 195

Newspapers Brand Branding Media Relations 195

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. On rebuilding Boeing’s reputation: I don’t want to talk too much about it until the MAX is safely flying again.

Crisis Management 106

Crisis Management Crisis Crisis Communications Airlines 106

Barokas

MAY 5, 2017

After all, the media is the main lifeline of our work. Newspapers, nightly newscasts, radio shows and numerous other mediums are our partners in storytelling. Know which outlets are reputable and which are not. The reputations of both the media and the PR industry depend on our trustworthiness. Let’s do our part.

Publicity 68

Publicity Media Reputation Radio 68

Sword and the Script

JANUARY 3, 2023

“Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. What are some examples of public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Stephen Waddington

JULY 11, 2017

Bots are mainly seen as a threat for public debates and organisational reputation alike. Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). Media relations with print newspapers/magazines are still stronger than expected. #5

Communications 115

Communications Publicity Survey Newspapers 115

Cision

MAY 4, 2016

You recently joined Crosswind Media & Public Relations as a senior advisor for media strategy and management. It will include reputation management, crisis management, brand enhancement and media relations. I find that some young professionals don’t read newspapers or influential websites.

Newspapers 120

Newspapers Journalism Pitching Report 120

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Then the UK chain cooked up an extraordinary ad that ran in two daily newspapers. A webpage enabled UK customers to access updates about stores in their areas.

Fashion 255

Fashion Reputation Social Media Brand 255

Axia PR

JUNE 27, 2018

Confessions from a daily newspaper editor. A poorly constructed pitch can really harm your company’s reputation. To effectively pitch a major media outlet, it’s important to put yourself in the journalist’s shoes. Pitching major news outlets requires skill and finesse.

Pitching 54

Pitching Construction Newspapers Media 54

Newsfile

JUNE 28, 2023

Media monitoring is the process of tracking and analyzing a variety of media channels to discover mentions, coverage and any other discussions related to a certain topic or company. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms.

Media 52

Media Analytics Radio Google 52

Critical Mention

DECEMBER 13, 2019

One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. If utilized the right way, you can use the earned media from online news coverage to connect with your audience. Many communications strategies can lead to business success. Online news coverage is nonstop.

Analysis 105

Analysis Comparison Reputation Radio 105

Sword and the Script

JANUARY 17, 2023

I have an affinity because I recall being a young account executive getting envelopes of newspaper clippings in the snail mail from their team in Maine. Offers native newswire service through PR Newswire and PRWeb which it owns; it also owns media outreach services Help a Reporter Out (HARO) and ProfNet. Standalone media monitoring.

Technology 94

Technology Software Resources Pitching 94

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Critical Mention

NOVEMBER 22, 2019

Earned Media is comprised of coverage that comes from a variety of sources and mediums. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Also, earned media is among the most trusted types of media.

Radio 104

Radio Media Newspapers Sports 104

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Media relations is ever more challenging.

Survey 178

Survey Marketing B2B Study 178

Mora Communications

NOVEMBER 16, 2017

Public relations is perhaps the most misunderstood field in the marketing lexicon. Some think it’s about going to parties or events, others believe that placing one article in a newspaper equals a PR campaign. Protecting your reputation. & Engaging prospective clients. Building loyalty . & more.

Publicity 40

Publicity Newspapers Reputation Blogging 40

Stephen Waddington

SEPTEMBER 29, 2021

Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. The Copyright Licensing Agency (CLA) and Newspaper Licensing Agency (NLA) exist to protect the rights of copyright holders.

Industry 153

Industry Publicity Agency Community 153

PRSay

AUGUST 14, 2019

Shaw oversees the narrative and reputation of one of America’s most ubiquitous companies. . I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. We ran a base newspaper. Then there’s the specific technical skills of media relations and internal communications.

Internal 66

Internal International Conference Public Affairs 66

Critical Mention

AUGUST 27, 2019

The most popular including online newspapers, magazines, blogs, trade publications and forums. . Anybody talking about your organization online is impacting your organization’s reputation in some way. These conversations can form on a variety of mediums.

Media 60

Media Sports Radio Newspapers 60

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. One exec still reads a national newspaper online each day and gets a hard copy on the weekends. He also reads other online publications and shares content regularly—but via e-mail not social media.

Newspapers 74

Newspapers Print Radio Local 74

Bianchi Biz Blog

OCTOBER 5, 2020

Since then, I have worked in weekly and then daily newspapers, online media outlets and magazines. The only thing these folks achieve is a bad reputation and a general apprehension of covering that company they represent. Finish this sentence: If I am not reporting, I am … hiking, backpacking, climbing, skiing or reading.

Transportation 91

Transportation Meeting Report Media 91

Doctor Spin

DECEMBER 22, 2023

The story contributed significantly to Cooper’s emerging reputation as a shocking and controversial performer. It solidified his image in the world of rock and roll and marked a turning point in his career, garnering significant media coverage and public attention. This occurred during a concert in 1982 in Des Moines, Iowa.

Wikipedia 52

Wikipedia Reddit Local eBook 52

David PR Group

NOVEMBER 3, 2015

Dade Medical College sued the newspaper for defamation, though the lawsuit was later dropped. It should go without saying that hiring a private eye to trail a newspaper reporter is a bad idea. That the “Jabba” photo reached new heights is no surprise to those of us who have experience managing online reputation issues.

Newspapers 40

Newspapers Reputation Report Groups 40

Reputation Us

SEPTEMBER 7, 2016

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” We’re in a crisis and we need your help,” Anthony Huey, president of Reputation Management LLC in Sarasota, Fla.,

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. The post The Race Back to Actual News appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing.

Journalism 85

Journalism Print Newspapers Advertising 85

The Hoffman Agency

MARCH 20, 2017

Public relations (PR) is very much about reputation management. Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., advertisements). Is that all? Probably not.

Publicity 63

Publicity Construction Agency Advertising 63

Stern + Associates

FEBRUARY 7, 2017

If a media outlet like The New York Times – generally regarded as the most well-read and influential newspaper with more than 100 years of award-winning journalism[1] – can be called. The post Will Media Coverage Hinder Your Credibility in a Fake News World? appeared first on Stern Strategy Group.

Newspapers 48

Newspapers Media Journalism Groups 48

The Resolution Blog

OCTOBER 7, 2015

Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. She realised the power of media. And, hey guys, it’s not like we have our troubles to seek as an industry when it comes to reputation. #B:

SEO 120

SEO Engineering Content Marketing Agency 120

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. 5. Make a plan for communicating with the media.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62