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10 Top Media Trends for 2021

PR Daily

For those looking to offer earned media coverage in the coming year, here are some developments you must follow. Media and media relations was no exception. Here are 10 developments all media relations pros should track: 1.

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Is Media Relations Dead?

Bianchi Biz Blog

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Consider that: The number of bona fide independent media outlets is declining – in the U.S. Is Media Relations Dead?


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Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder.

Multimedia: The Future of Media Relations Blog

Despite the disastrous demise of newspapers, PR pros can still achieve stellar media placements by offering multimedia content. Multimedia content also helps busy reporters and editors quickly understand media pitches and content, increasing chances of obtaining media coverage.

Media Relations in 2020


A couple of decades ago, the word “media” had a much more limited meaning than it possesses today. A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. And then there are special groups on various social media sites like Facebook, LinkedIn or Twitter.

How COVID19 has Changed B2B PR & Media Relations

Bianchi Biz Blog

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. It’s pretty simple … by being proactive, consistent, empathetic and genuine in our outreach to media.

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10 media relations essentials

PR Daily

Improve your media outreach with these simple—but often overlooked—tips. Do your research; then target and personalize your pitches accordingly. Don’t send a press release about a new app to a fashion publication (unless it’s the next Polyvore ) nor promote a book to a movie review site. Once you’ve selected media outlets that are a good match for your pitch, identify the individuals who would be most responsive.

Ben & Jerry’s stops ice cream sales in West Bank, digital newsroom employment dwarfs newspapers, and Toyota holds back on Tokyo Olympics

PR Daily

Hello, communicators: Spice brand McCormick is looking for its first-ever director of taco relations, a new hire it says “everyone will be taco-ing about.”. newspaper newsroom employment fell 57% between 2008 and 2020 while the number of digital-native newsroom employees rose 144%.

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. Media relations needs to be two-way. media

Why and how you should keep working on media relations

PR Daily

Is there still value in cultivating media relations? Given the rise of social media and digital marketing—combined with the demise of newspapers, massive staff cuts at traditional media outlets and the repeated bashing of journalism—some have proclaimed the “death of media relations.”. Not so, savvy PR veterans say, asserting instead that media relations has evolved. Social media networking. Owned media.

How to Improve PR Pitches to Hispanic Media Outlets Blog

Aided by those demographic trends, media outlets serving Hispanics have become a powerful channel for public relations. Simply translating press releases and media statements into Spanish is dreadfully inadequate, warn PR pros who specialize in Hispanic media.

Newspaper SOS: Why print publications are in desperate need of PR

PR Daily

In my last newsroom, working for Ohio’s largest newspaper, I didn’t have my own desk. Imagine my surprise when I reported for work in public relations, having leaped from the unfolding train wreck that is newspaper journalism after 30 rewarding years. RELATED: Learn top strategies to communicate with consumers, physicians, and employees at Johns Hopkins Medicine. ]. Why newspapers' problem is PR's problem.

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Online Newsrooms: the Secret Sauce for Media Relations

The Proactive Report

Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. So although there have been major changes in the media landscape, the fundamentals of media relations are still the same. ” Pew Stateo f the Media 2016. The newspaper newsroom workforce is 20,000 positions smaller than 20 years ago – almost cut in half.

Announcing PR Daily’s 2018 Media Relations Awards finalists

PR Daily

In today’s rapidly changing media industry landscape, communicators have to adjust and adapt on the run. We’re excited to announce PR Daily’s 2018 Media Relations Awards finalists. Motivating the Modern Millennial Homebuyer with Relatable Insights, Bank of America, Bank of America in partnership with Burson-Marsteller. Beyond Ad Trade: Elevating The Trade Desk as a Key Player in the Media and Tech Ecosystem, 5W Public Relations and The Trade Desk.

How to pitch health writers during a pandemic

PR Daily

You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work. Their jobs are crucial for keeping the public safe and informed about what’s happening in the world today. Pitch non-COVID related news.

8 Reasons Why PR Should Love Small Niche (or Trade) Publications Blog

Send news to niche publications instead. Clients and top company executives typically want large, national publications to mention their company. Specific PR Benefits of Niche Publications. Niche publications offer these PR benefits: Reach a specific audience.

Public Relations and the Press: A Powerful Partnership


On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession. And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties.

Cision report: land a media relations pitch with SEO and social audience data

Stephen Waddington

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches. Use insight about a publication and its audience as part of your pitch. #3 media

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4 steps to DIY media relations

PR Daily

One service you might prefer to contract for is public and media relations. In the trade off between, say, meeting payroll and bringing in a hired PR gun, most companies put off public relations. Other organizations do it themselves, pressing the CEO or the founder into the unfamiliar waters of soliciting and managing media. Then before sending out a press release or calling a reporter, do these four things: Related: Cut Through the Online Noise.

How to practice media relations in a heavily political environment

PR Daily

With political coverage dominating the headlines, PR pros must recalibrate their media relations efforts to keep their clients' brands part of the national conversation. The media relations team at our PR firm recently met with journalists at six top national media outlets in Washington, D.C., The journalists we met with work in a range of media outlets, from television networks to national newspapers to education and health care trade publications.

Remote lawmaking changes the game for public affairs pros

PR Daily

With some lawmakers now voting remotely due to COVID-19 measures, even greater attention must be paid to local media outlets. With congressional leaders fulfilling many key duties from home, Bonjean says, local media markets are going to see a rise in influence.

Elevator Pitch or Twitter Pitch?

Waxing UnLyrical

With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. From what I have observed since I started working in this industry, practitioners and agency heads still place more emphasis on traditional methods of communicating and facilitating news and story ideas to the media. We love following up with them after pitching an interview/story idea. On the media side of things.

When and how to follow up your PR pitch

PR Daily

It’s an age-old PR debate: Should you follow up your media pitch? Then there’s another complicating layer: If too many journalists think you fall on the latter end and mark you as spam, you could be blocked from reaching any media pros at all. RELATED: We're celebrating the maestros of media relations. ]. You could also choose to follow up many weeks down the line if something is happening in the news which your pitch would tie in well with.”.

Why media relations is alive and well

PR Daily

Media relations alone doesn’t drive a PR strategy for a brand or client, but that doesn’t mean outreach to journalists is dead—nor even dying a slow death. Citing a decline in print media, an increase in brand and news media partnerships and a rise in content marketing, some experts say that PR pros rely too heavily on building rapport with reporters. Here’s why: Print media's decline. An increase in brand/news media partnerships.

Report: 83% of journalists use Twitter—but most still want email pitches

PR Daily

A recent survey of reporters showcased growing usage of social media platforms for news, but many traditional media relations best practices apply. As more publications cater to the rise of digital content and social media, so should PR pros. Muck Rack’s new State of Journalism report reveals that nearly 60% of reporters turn to digital newspapers or magazines as their first source of news, and 22% check Twitter first.

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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. This is one reason why local media should be part of any PR plan. Clearly, there are benefits to pitching local media.

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Should PR Pros Pay-to-Play for Media Placements in the New Media Ecosystem? Blog

PR pros may increasingly encounter pay-to-play offers: A publication offers a favorable media mention in return for payment. The media landscape has fragmented as bloggers, influencers, freelance writers and some publications, desperate for income, seem ready to try almost anything.

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How Not to Pitch Anyone

Waxing UnLyrical

This is the exact email exchange between a PR “pro&# who pitched me on a food-related product that took place beginning last week and culminating yesterday. And before I go into the exchange, I should tell you that this was the third or fourth time I’d been pitched on this particular company; I responded to one of the earlier pitches and never got a response. We never share contact info of our media contacts. Give… no, Take.

4 Media Relations Lessons from The Washington Post and Other DC Newsrooms

Beyond PR

When the worlds of PR and media are discussed, it’s impossible to avoid parallels. Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another. This oversimplification can cause many to miss the crux of PR and media’s relationship and lead to disconnects and disappointment. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.

4 Sources to Find the Right Reporters to Pitch


A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. But a good pitch starts with finding the right reporters. Their Publications. You probably are already reading magazines, newspaper columns, blog posts and websites that are good candidates to start with. Social Media. While these fall under the social media category, they’re also a beast of their own.

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Before pitching, ask yourself, 'So what?'

PR Daily

Media practitioners should listen to their pragmatic inner voices, too, instead of constantly thinking their next story warrants a pitch. As a former TV reporter, I’d often get pitches about “the biggest deal,” “the best product” or another “social cause.”. Though I am certain the PR pros behind these pitches had good intentions, they somehow didn’t recognize that as a busy journalist I probably had other things on my mind besides their “next big story.”.

4 tips for optimizing your newsjacking opportunities

PR Daily

Have your virtual antennae up at all times, and cultivate a rapport with journalists so you can respond quickly—and with the ideal pitch—to breaking events. Attaching your organization or a company leader to a news story can grab media attention. However, a poorly timed pitch will only irk the reporter, who might have been able to use your source a couple of hours prior, but now can only click “delete.”. Read their articles, and pitch a story or two that would fit their beat.

PR's responsibility to the public

PR Daily

People who don’t understand PR tend to conflate it with media relations. Though earning coverage is just one of many PR activities, the profound changes shaking the news business are good news for public relations. As PR becomes an increasingly potent force for shaping the news people see, practitioners will need to be at least as accountable to the public as they are to their clients. The time has come to take the “public” in public relations seriously.

4 myths about landing publicity

PR Daily

In a perfect-world scenario, the media’s needs would somehow perfectly align with needs of clients when it comes to content, information and self-promotion. In reality, brands and the media often face the hard task of bridging the chasm between marketing or communications goals and public interest. The news media industry can be a confusing beast for those who aren’t journalists or don’t work in close coordination with them. Copyright © 2016 Entrepreneur Media, Inc.

Survey: Financial journalists see cybersecurity as No. 1 topic for 2019

PR Daily

Despite growing public distrust of social media, newshounds see online platforms as key sources of story ideas. You might think twice, though, about pitching them via Twitter or Facebook. To that end, Muck Rack polled financial journalists to get their insights on how the media landscape is changing—and to cull a forecast of 2019. Nearly 58 percent of journalists consult a company’s social media channels when reporting on it. Industry and social media trends.

Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune


If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. Paul Business Journal , Twin Cities Business’ e-briefcase, and even Huffington Post have eroded the value of the daily newspaper at 425 Portland Avenue? There’s a challenge because we have to put out 7 newspapers a week.

10 Steps to Win Major Earned Media Mentions during Quarterly Earnings Season Blog

As the quarterly earnings season approaches, public relations teams will become busy drafting press releases, preparing executives for interviews and contacting reporters. Winning media mentions from earnings releases has become more challenging than ever. Monitor media coverage.

How to land a story in top-tier publications

The Hoffman Agency

It’s not to say that PR agencies can’t get clients into top-tier publications — far from it — it’s just that it’s bloody hard and requires planning, digging for the right stories, and bringing all the elements together that will make the story fly. “I want to be in WIRED.

6 lessons from journalists after a year of COVID-19

PR Daily

Lisa Camooso Miller interviews media pros for her podcast, The Friday Reporter, getting a behind-the-curtain peek at their work and how PR pros can offer them what they need. When asked what pitches are the most successful, reporters said flacks who do their homework are preferred.

3 ways to screw up your pitch

PR Daily

No matter the size, location or niche of a publication, journalists working on a deadline dread an encounter with a poorly pitched story. Improve your media relations prowess with busy reporters and editors by avoiding the following mistakes: 1. If you’ve sent an email and a journalist has replied to let you know your pitch is on his or her radar, let the journalist take time to consider it. Not knowing who it is you’re pitching.