Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine.

Meeting 72

Meeting Automotive Engineering Journalism 72

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. In practice, this means a focus on the hard operational numbers, combined with data led planning and proof There has already been a rapid shift to digital and mobile first.

Crisis 151

Crisis Government Energy Community 151

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). And if you’re pitching based off our editorial calendar, know that we’re working two to three months in advance on feature stories for the print magazine.

Engineering 77

Engineering Automotive Agriculture Media 77

Burrelles Fresh Ideas

JULY 17, 2023

Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Media usage and overload We stopped having to search out the news about 10 years ago; it finds us wherever we are.

Pitching 53

Pitching Media Media Relations Writing 53

Cision

FEBRUARY 26, 2016

In 2015, mobile compatibility and multimedia continued to shape how newsrooms reach and inform their readers, and predictions show no sign of these trends fading. How have traditionally print newspapers made sense of the changing media landscape? We turned to The Washington Post , the D.C.

Newspapers 120

Newspapers Print Mobile Pitching 120

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. I left newspapers in 2013 shortly before T he Plain Dealer in Cleveland started cutting back print publication schedules. You might also be interested in: Meet the Media: Chad Kirchner, VP of Content at Wrecked Media Group.

Meeting 78

Meeting Automotive Media Newspapers 78

Critical Mention

DECEMBER 10, 2021

This release allows users to easily navigate sections of the platform on mobile and tablet devices. Critical Mention’s Earned Media Suite now has a redesigned navigation bar and Alerts and Contacts tabs are more responsive. Plus, users have the ability to create reports with radio metrics and create audience and publicity alerts.

Radio 116

Radio Instagram Analytics Mobile 116

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.

YouTube 136

YouTube Training Video Survey 136

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Blame is directed squarely at social media platforms and the BBC.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

NOVEMBER 19, 2020

Or this response from Brad Kuvin at MetalForming & 3D Metal Printing : “I’ve spent my career focused on the idea that our stories should help our readers perform their jobs better. Having experts prepped and ready to handle either scenario enables your prompt and efficient response to media inquiries.

Automotive 86

Automotive Journalism Interviews Engineering 86

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Bianchi PR’s Meet the Media Recap.

Meeting 93

Meeting Media Journalism Education 93

Burrelles Fresh Ideas

APRIL 2, 2024

We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. 7 Reasons Traditional Media is Still Relevant in PR 1. Print media is the most trusted source of news in the world at 58% (vs. first appeared on Burrelles.

Media 102

Media Radio Print Newspapers 102

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. Good media lists improve relations. See this earlier post for more tips on good media relations.

Media 136

Media Mobile Telecommunications Pitching 136

Cision

MARCH 21, 2016

Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Media outlets have taken note and have swiftly switched gears to maintain the attention of their current audiences and reach new ones. What impact does this have on communication professionals?

Trends 120

Trends Mobile Media Print 120

Stephen Waddington

JULY 11, 2017

4 Channel shift from print to social exaggerated. Social media and social networks are considered by far (90.4%) to be the most important channel to address stakeholders. Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). 5 Hypermodernity.

Communications 115

Communications Publicity Survey Newspapers 115

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. You might also be interested in: Meet the Media: Jason Morgan, Content Director for Fleet Equipment. Six Things Vehicle Technology and Mobility Suppliers Should Do Now to Rock PR at CES 2023. Meet the Media: Sara Jensen, Technical Editor at Power & Motion.

Meeting 86

Meeting Media Chemicals Radio 86

NewsWhip

APRIL 28, 2021

The intersection of media relations, social media, & content creation. If we fast forward to 2021 now, we have all the wonderful things of social media, digital marketing, much improved measurement and tools. Are they on mobile? Okay, it needs to be media relations still. Examples of trendjacking.

Consumer 78

Consumer Measurement Local Data 78

Cision

SEPTEMBER 16, 2016

The planning alone can constitute a full-time job, even for the simplest of ceremonies, but luckily, media outlets like Ultimate Wedding Magazine are there to provide ample nuptial knowledge. The online only publication launched in the UK in 2011 as a luxury print magazine, and evolved into an all-digital format in 2013.

Pitching 120

Pitching Print Video YouTube 120

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Burrelles Fresh Ideas

JUNE 13, 2023

Ensure visitors have an enjoyable experience by ensuring the site is accessible , user-friendly, and responsive across all devices, including mobile ones, while also visually captivating — this can go a long way into attracting new customers too! Start by optimizing your website and establishing a robust digital presence!

Analytics 40

Analytics Content Marketing Measurement Advertising 40

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Media Relations Brand Strategy Event Marketing' Yeah, it’s one for the money.".

Viral 88

Viral Marketing Guidelines Local 88

MaccaPR

DECEMBER 19, 2016

Landing page basics include: 1) Does your page look great on a mobile device (where many of your visitors may come from)? Media Relations - Is your e-book authored by an expert? Don't overlook the potential of strategic media relations/publicity outreach. 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. A show about communicating with clients, prospects and employees – in person, in print and online. Mobile Marketing Made Easy.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

FEBRUARY 25, 2015

And I think so long as we’re doing good journalism we’ll be pretty successful on whatever platform you look at, whether in print, online, mobile or whatever comes along in the future.". Paul Maccabee is president of Minneapolis-based Maccabee, a strategic public relations and online marketing agency.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Stephen Waddington

SEPTEMBER 29, 2021

The Taylor Bennett Foundation , Blueprint and mine and Sarah Waddington’s community interest company Socially Mobile aim to make specific interventions but this issue needs to be addressed downstream. Why is public relations conflated with media relations? The New York Times printed the article in full.

Industry 153

Industry Publicity Agency Community 153

Bad Pitch Blog

MAY 20, 2010

If the media is heavily reporting stories about a specific person, product, company, or trend, find a way to align your company’s current pitch with it. Good Organic Stories Trump Re-Prints. Remember, it is customary to tip them, which can either be done in cash or the purchase of an app for their own mobile device.

Pitching 49

Pitching Fashion Report Twitter 49