Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Engineering 329

PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. Or, I photograph and video document and share it. As we head into summer, do you have any travel and tourism trends to share? It’s a worthwhile investment.

Storytelling 60

Storytelling Tourism Travel Local 60

Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? Better understand efficacy.

How To 282

How To Storytelling B2C Measurement 282

Cision

DECEMBER 6, 2017

PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant. When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend.

How To 223

How To Marketing Storytelling Measurement 223

Onclusive

NOVEMBER 16, 2017

Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. Interested in an AirPR demo ?

Media 186

Media Measurement Software Storytelling 186

Buchanan PR

NOVEMBER 29, 2023

One of the most impactful social media trends of the year is the rise of social commerce, a subcategory of e-commerce that allows for direct sales through social media platforms. Businesses can encourage customers to share their experiences through photos, videos and reviews, creating a dynamic narrative around their products.

Social Media 80

Social Media YouTube Instagram Trends 80

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Prohibition

AUGUST 29, 2023

Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it. Utilise the power of storytelling to create a connection with your audience. Measure success : Set metrics to measure the success of your food PR campaign.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. “It’s a really strong way to measure how deeply people are staying with us and engaging with that content.”

Travel 96

Travel Hotels Storytelling Content Marketing 96

Solo PR Pro

JANUARY 7, 2019

In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. Ready for the New Year?

Trends 45

Trends Google Crisis Management Data 45

Contently - Strategy

JULY 28, 2021

” At the heart of that strategy is CarMax’s comprehensive rankings—like The Best Affordable Sports Cars of 2021 or 7 Best Off-Road Vehicles —and trend stories, like this examination of how classic cars are making a comeback. Embracing video for Hero and Hub content. “That’s the highest business goal we have.”

SEO 119

SEO Automotive YouTube Video 119

prTini

JANUARY 16, 2015

Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. And, since this is the first edition of 2015, I’m throwing in one extra tool for good measure. Flipboard – Flipboard ’s magazines have always been helpful for trend/news monitoring and content discovery.

Storytelling 28

Storytelling Tools Resources Instagram 28

Sword and the Script

DECEMBER 21, 2021

Video gets even bigger. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . Several trends that started in 2021 will grow to carry over into 2022. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It requires an understanding of the audiences and industry trends, as well as excellent copywriting skills. 3d hands holding a cell phone and pointing to the screen. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Communications Conversations

OCTOBER 10, 2019

Among the areas where PRs said they would spend more: Video and visual comms. If I were a brand-side PR leader, I would be bolstering my budgets in the following areas–and here’s why: Video AND audio production. Yes, video storytelling is at an all-time high in terms of interest. Social media. Marketing.

Brand 79

Brand Branding Survey Conference 79

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

” The blog is a reliable source of macro PR information and industry trends. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Authentic Storytelling Project. Pop Culture/Creativity Blogs. The Wrike Blog. This blog is full of content to help teams be more creative.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. New ways to measure the combined impact of public relations and marketing will likely emerge. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

Stephen Waddington

OCTOBER 3, 2019

Midsize firms bucked the flat growth trend. The rise of the virtual agency is a related trend. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. PR firms reporting in Euros grew 4.1%

Interviews 115

Interviews Agency Industry Measurement 115

Karen Freberg

SEPTEMBER 1, 2017

For the past few years, I have tried to write about some teams I am really excited about seeing for the upcoming year, and what were some initial trends I saw happening in the industry. Great longform storytelling. They have been innovative especially on the FB Live video feature. Awesome job, Russ!

Sports 45

Sports Social Media Trends Media 45

Burrelles Fresh Ideas

JULY 11, 2023

Enter the world of dad influencers (aka ‘dadfluencers’): a rising trend where fathers use their online presence to share their experiences, insights, and challenges of modern fatherhood. In the age of social media, parenting narratives have expanded beyond the traditional portrayal of moms as the primary caregivers.

Brand 56

Brand Branding Instagram Community 56

Sword and the Script

OCTOBER 14, 2017

If B2B marketers want to cut through the clutter and stand out, you’ve got to understand the basics of storytelling. Also see: Creative Storytelling as the Soul of B2B Marketing [UML]. Streaming video appears to be a big part of the weaponry since “Casper woke us up to the fact that sleep should be simple.”.

Corporate 63

Corporate Storytelling B2B Facebook 63

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. We have a bit more now in 2021 to tie into current industry trends. storytelling, etc) to the dark side of social media (ex. Certifications are a key part of every class. From the positives (ex.

Social Media 88

Social Media Media Resources Creativity 88

Communications Conversations

APRIL 8, 2015

The stats: * When measured against Paid Posts created by third-party advertisers, T Brand Studio-produced content was found to generate 361 percent more unique visitors and 526 percent more time spent with the post. It’s using different media (note the videos in both pieces). But, this level of native advertising is different.

Advertising 60

Advertising Advertising Trends Storytelling 60

Sword and the Script

MAY 29, 2018

5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. 21) “That communications isn’t a quantitative measure, it is a qualitative measure.”. 26) “I wish they understood the value of storytelling the way I do.”. It needs to be authentic.”.

Corporate 74

Corporate Communications Survey Employee 74

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing. The new continuous storytelling cycle. We are all familiar now with the PESO model.

Storytelling 281

Storytelling Media Infographics Advertising 281

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. of internet users worldwide watch digital videos each week.

Video 89

Video Publicity Marketing Analytics 89

Stephen Waddington

OCTOBER 3, 2019

Midsize firms bucked the flat growth trend. The rise of the virtual agency is a related trend. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. PR firms reporting in Euros grew 4.1%

Interviews 60

Interviews Agency Industry Measurement 60

Shift Communications

DECEMBER 11, 2015

Measurement Continues to Evolve. Tools are getting smarter and faster, but there still is no one source of truth for measurement – and we shouldn’t expect it to magically arrive. Visual Storytelling Accelerates. Facebook is strong on mobile video, but the app isn’t a native visual experience. 365 Day Event Marketing.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Mark My Words

DECEMBER 11, 2014

The findings were hardly a surprise, and merely confirmed a trend that we have been talking about at Borkowski.do In the 20th century, the gradual ebbing away of religion in the West saw a lot of this storytelling power conceded to mass media. for a long time. Influence reigns supreme.

Brand 122

Brand Branding Newspapers Media 122

Sword and the Script

NOVEMBER 18, 2017

This was true for both the one-year and five-year trends. This trails traditional stables including case studies, videos and white papers. Growista , a site that says it studies data storytelling, recently analyze a whole bunch of infographics: What I Learned Analyzing 1,000 Infographics. But Those Troubled Infographics.

Infographics 69

Infographics Data Case Study Content Marketing 69

Deirdre Breakenridge

OCTOBER 20, 2015

What are the latest tools and trends that I should be bringing my classes and curricula? I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” How can I improve my teaching to better train my students? What else should I be doing to help students excel?

Education 150

Education Training Course Social Media 150

Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI adoption has doubled since March of 2023, according to our newest State of AI in #PR January 2024 report AI is moving quickly & we’re here to keep you up to speed on the latest workflow trends, challenges and more. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

AUGUST 20, 2019

She says her career aspiration, at the time, was to be a video jockey for MTV. There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. Today, she’s the vice president of Communications for the Society of Human Resource Management (SHRM).

Employee 90

Employee Internal International Training 90

Waxing UnLyrical

MARCH 23, 2016

I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. From design tools to understanding analytics, measurement and the changing face of PR in the digital era, the Twitterati have definitely been my guiding light. . Since then there was no looking back.

Meeting 40

Meeting Communications Marketing Community 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 194

Writing Communications Marketing B2B 194

PR 20/20

APRIL 12, 2016

This trip is great for catching up on the latest trends in tech, health, space and VR; enjoying the local Mexican and BBQ food scene; listening to live music at what seems like every corner; and finding inspiration from the Austin community and SXSW Interactive programming. Start with a creative content mix. Grow communities.

Pinterest 40

Pinterest Community Data Mobile 40