ImPRessions - Crenshaw Communications

APRIL 20, 2020

Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Rallying around small business.

Brand 284

Brand Branding Small Business Retail 284

Deirdre Breakenridge

NOVEMBER 11, 2019

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Don’t forget that engagement can also be measured. Image Credit: Pixabay. Now is the perfect time to begin.

Community 206

Community Nonprofit Conference Social Media 206

Sword and the Script

NOVEMBER 23, 2019

About half of businesses outsource some content marketing. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Waxing UnLyrical

DECEMBER 21, 2018

What is the competitive environment or business opportunity? What are very specific goals and how can they be measured? What story opportunities exist for both traditional and social media? This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues.

Strategy 88

Strategy Analysis Small Business Measurement 88

Reputation Us

NOVEMBER 15, 2021

What’s more, given that social media may post a damaging story instantly, your business may find itself scrambling to perform damage control. The proliferation of data, technology and automation has transformed the composition of companies’ assets. Social-media activity may fall under this coverage as well.

Insurance 97

Insurance Insurance Exercises Reputation 97

Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Social Media Today. But what we do know is that data – social media data in particular – can reveal almost everything about us. Social Media Examiner. Social Media Explorer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. For Social Media, we like…. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. Copyblogger ( @copyblogger ): Offers step-by-step, actionable content.

Blogging 52

Blogging Marketing Pinterest SEO 52

ISEBOX

NOVEMBER 30, 2015

A pro will continually look at new technologies like MuckRack, ISEBOX or Outbrain to determine the best way to get the RIGHT people to read their story. 4) You don’t measure. 6) You think Social Media means watching TV and having a beer. 5) You don’t network or pitch. Pikers, spray their release on the wire and pray.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

The Stalwart Blog

NOVEMBER 6, 2015

For instance, the New York Times ’ You’re the Boss blog published its last post in December 2014 and renamed its small business section Entrepreneurship. Did you know technology reporter Shira Ovide left the Wall Street Journal and is now at Bloomberg Business’ Gadfly? Are there new sections? Re-evaluate relationships.

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

The Proactive Report

MARCH 5, 2017

If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Measure your effectiveness: Decide what the goal of your Facebook Live campaign is and track those metrics. Facebook suggests you just press the Live button and start broadcasting.

Facebook 100

Facebook Video Privacy Digital PR 100

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. The process and techniques for effectively attracting leads, and converting leads, varies greatly from business to business.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

JANUARY 14, 2020

I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization. This includes running a team of seven PR, email, website, social media, multimedia and creative experts. 4) Before Auto Care, you worked for a PR technology vendor.

Marketing 79

Marketing Data Wireless Industry 79

Shift Communications

JULY 27, 2015

In this six-part series, let’s look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. In some spaces, such as digital marketing and social media, the pace of change is blindingly fast. A small business has significantly different resource constraints than a Fortune 10.

Strategy 60

Strategy How To Resources Small Business 60

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Targeting local and small businesses.

B2B 344

B2B Facebook LinkedIn Small Business 344

PR 20/20

OCTOBER 9, 2018

Social media stems from the blog, and also fills our content calendars for our social channels. A: Our biggest challenge is that we’re really a small business trying to do big things. Q: How did you decide on the ideal marketing technology stack? Q: How would you describe your inbound approach with CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift. These may constitute things outside our control.

Communications 104

Communications Community Measurement Study 104

Beyond PR

OCTOBER 31, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And yet, that’s not a precise measure when it comes to earned media. Why The Old Ways no Longer Work.

Measurement 65

Measurement Media System Small Business 65

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. I’m a Fellow of the CIPR , and #PRStack contributor.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

JUNE 25, 2019

Security overlaps with risk management, and as businesses have become more reliant on the cloud and more products are sold with internet connections, there’s been a lot of discussion about the role the CMO has in cybersecurity. BCB: Technology has made a massive impact on PR, and the importance of digital can’t be overstated.

Brand 109

Brand Branding Reputation Corporate 109

Cision

APRIL 25, 2016

What I appreciate about Facebook’s outlook on advertising is that their insight is helpful regardless of the size of your business. Small businesses probably aren’t going to use dynamic catalog ads, but they may be able to implement Facebook Pixels to track conversions.

Facebook 120

Facebook Advertising Advertising Measurement 120

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. All in all, maximizing the potential of social media platforms is a surefire way to achieve great PR results that are financially feasible while not compromising on brand-building objectives.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” On the contrary, it’s meaningful content to excite your audience with measurable impact.

Creativity 100

Creativity Pitching Writing Conference 100

5W PR

OCTOBER 21, 2019

When contrasted with the efforts of a sole proprietor or an otherwise small business, often the cost of using the services of an agency can be worthwhile to obtain that wider net. Whatever the agency’s setup, working with one can help with the challenges presented by starting an influencer marketing campaign from the ground up.

Agency 74

Agency Marketing Analysis Viral 74

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Grow your business by improving your capabilities and connections. Social Media Zoom Factor. 2) Jeff Bullas.

Social Media 120

Social Media Marketing Pinterest Media 120

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

eBook 145

eBook Product Launch Software Internal 145

Waxing UnLyrical

APRIL 2, 2016

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. to get the good old word out.

Strategy 40

Strategy Case Study Community Creativity 40

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Are you active on social media (at least the top one or two platforms where your audience spends time)? Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. Marketing predictions. Time to focus on blocking and tackling.

Marketing 169

Marketing Employee Content Marketing Training 169

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages.

Ethics 52

Ethics Communications Print Television 52