ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The core skills we need as PR professionals have also changed. Other skills and attributes are more timeless.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Engineering 329

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. Its software is sold as a subscription-based service.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Meltwater offers 50 suggested metrics to measure your content marketing. million in 2016.

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 67

B2B Measurement Blogging Community 67

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Two blog posts each week becomes a permanent SEO-friendly knowledge base. Longer content boosts SEO. SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies. Don’t forget, video boosts SEO as well. Long-form helps close the deal.

Case Study 178

Case Study SEO Film Video 178

The Proactive Report

MAY 7, 2018

Middleware and Integration Software. Software Revision Control Systems. SEO/SEM Marketing. The PR Measurement Course could give you that extra edge on your resume. Web Architecture and Development Framework. User Interface Design. Data Presentation. Mobile Development.

Study 100

Study Analytics Software Data 100

Critical Mention

APRIL 2, 2019

WooRank conducts an SEO audit and gives you comprehensive results. You can also compare your SEO to your competition by adding up to three competitors and comparing results like their keyword usage, technical website optimization, and more! This free tool identifies what software your competitors are using. Wappalyzer.

Analysis 74

Analysis Tools SEO Software 74

PR 20/20

JUNE 6, 2023

It provides features for drag-and-drop editing, customizable themes, SEO tools, content staging, and integration with other HubSpot hubs. It includes SEO tools, a drag-and-drop editor, and collaboration features to simplify content creation. Operations Hub : Operations Hub helps streamline business operations and data management.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The public relations software firm allegedly ran afoul of federal and state wage laws by failing to appropriately pay sales representatives who worked overtime.

Publicity 85

Publicity Survey Enterprise Pitching 85

Deirdre Breakenridge

NOVEMBER 11, 2019

While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. Don’t forget that engagement can also be measured. Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section. Welcome Comments.

Community 206

Community Nonprofit Conference Social Media 206

Sword and the Script

APRIL 11, 2020

We have more studies, more data and more experience both in designing and measuring marketing and marketing in a downturn. She’s the CEO of Analytics Partners , a marketing analytics software and consulting company. And that’s the theme for this week’s Unscripted Marketing Links [UML].

Study 93

Study Marketing Survey SEO 93

Cision

SEPTEMBER 26, 2016

I’d caveat using these tools by saying that (from personal experience) you can manipulate your headlines so thoroughly that you score high by their measures and completely obfuscate the topic of your post. Believe it or not, sometimes speech-recognition software doesn’t write what you want it to. Tools to improve your SEO.

Tools 120

Tools How To SEO Writing 120

Presspage

MAY 19, 2020

You wouldn’t measure the success of a webinar the same way you would for a breakfast session. Other metrics like website visitors, SEO value, or mentions still make sense to track, but you’ll need a new benchmark. Related: The Essentials of PR measurement. Get the right tools. Tools are there to make our jobs easier.

Measurement 78

Measurement Tools Policies Software 78

Presspage

MAY 19, 2020

You wouldn’t measure the success of a webinar the same way you would for a breakfast session. Other metrics like website visitors, SEO value, or mentions still make sense to track, but you’ll need a new benchmark. Related: The Essentials of PR measurement. Get the right tools. Tools are there to make our jobs easier.

Measurement 78

Measurement Tools Policies Software 78

Shift Communications

AUGUST 25, 2017

Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content. How can all of this be measured and analyzed? SCALE is a cloud based software designed to close the data gap when analyzing how well content performs. SHIFT has the solution: SCALE.

Data 92

Data SEO Guidelines Advertising 92

Presspage

OCTOBER 12, 2017

The “S” is a security measure to ensure the safe and encrypted connection with a server. To prevent that, a security measure such as SSL can be implemented. Luckily, adapting to SSL is not new and most IT helpdesks, web developers and software or server providers know how to handle a migration to HTTPS.

SEO 74

SEO Web Privacy Google 74

Sword and the Script

OCTOBER 1, 2020

The study notes: “Employers are interested in a candidate with experience using marketing automation and demand generation software, customer relationship management systems, search engine optimization (SEO) and search engine marketing (SEM) tools, and other e-commerce platforms.” Give our services a try.

Survey 100

Survey Trends Marketing Creativity 100

Sword and the Script

MAY 7, 2019

I like to use domain authority , which was invented by an SEO software company called Moz. So, all things considered, DA is a pretty good measure of quality, in my experience. Visitors traveling to your site through a referral link is a measurable behavioral change and an outcome. So how can you tell the difference?

Google 133

Google Banking Engineering Web 133

Sword and the Script

OCTOBER 6, 2020

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago). It was popularizing attribution measurement in PR. Try our services.

Software 176

Software SEO Company Tools 176

Contently - Strategy

APRIL 28, 2022

People like product managers, operations staff, product creators like software developers, and company leaders make great “faces” of your company and can offer the in-depth insights your audience craves. For example, Nextiva ‘s growth marketing team aligns lead volumes with SEO metrics to determine where to adjust their content.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

The Resolution Blog

FEBRUARY 25, 2019

You want to try and become part of their research process with the content you create and use tactics like SEO to make sure it reaches them. Measurement can be quite interesting here. How do you measure the success of inbound? On the other hand, PR people are pretty bad with measurement. So it really is content led?

Measurement 120

Measurement Case Study Pitching Agency 120

Solo PR Pro

JULY 11, 2017

This is a guest post by Brad Shorr, Director of Content Strategy at Straight North , an Internet marketing agency in Chicago that provides SEO, PPC and web design services. Press releases are still potentially powerful for PR, as well as for branding, lead generation and SEO.

SEO 42

SEO How To Software Resources 42

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Year after year this survey shows that successful content marketing programs are resourced appropriately, have a documented content strategy, put their audience needs first, and measure real results with analytics.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Shift Communications

MARCH 16, 2015

The measure may cost news publishers web traffic and risks misleading users, analysts said. Google’s commentary also does not mention SEO. Based on this, Google’s previous guidance that press releases can harm your SEO still stands. Content Marketing Marketing Metrics Press Release SEO'

Google 60

Google SEO Web Comparison 60

Sword and the Script

MARCH 1, 2022

The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. iSentia is an all-in-one PR software tool based in Australia. Image credit: Pixabay.

Software 119

Software Case Study Advertising Advertising 119

Frederik Vincx

MAY 26, 2015

This new world is filled with abbreviations like SEO, SEA, SMM, PPC, Being able to write a stellar press release doesn’t cut it anymore. Use software development methodologies to keep your team on track and reduce waste and errors. Track your emails and set up goals in Google analytics to measure outcomes. Can you keep up?

Course 60

Course Software SEO Tools 60

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. When you compare PR to advertising, SEO, Facebook, etc., SEO is machine-to-machine communication as well. Where are PR’s scalable technologies of persuasion? Humans do not scale. Can you automate owned media

Advertising 60

Advertising Advertising SEO Software 60

PR 20/20

OCTOBER 11, 2018

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution.

Tools 71

Tools Marketing Enterprise Software 71

Shift Communications

JANUARY 22, 2016

Google Analytics and Google AdWords are widely-utilized, key tools for Digital Marketing measurement and advertising. Agile is a best practice for the software development industries. Having a technically inclined resource that can manage strict process, measure results and optimize a team is vital.

Marketing 60

Marketing How To Analytics Google 60

Shift Communications

JANUARY 22, 2016

Google Analytics and Google AdWords are widely-utilized, key tools for Digital Marketing measurement and advertising. Agile is a best practice for the software development industries. Having a technically inclined resource that can manage strict process, measure results and optimize a team is vital.

Marketing 60

Marketing How To Analytics Google 60

Contently - Strategy

JUNE 25, 2020

Many of them have added bells and whistles to their software, hoping to differentiate their way into the “Leader” section of the next analyst report, but few have delivered on that initial promise. Step 5: Measure what works and optimize for the next round of content creation. That promise was flawed. (For

Content Marketing 128

Content Marketing Data Strategy Marketing 128

PR 20/20

SEPTEMBER 17, 2019

Tracks include content strategy, core content concepts, future of content, and content management and measurement. You'll connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

NOVEMBER 30, 2022

For example, online chat software is ideal for engaging with site visitors, answering questions, and capturing leads. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Measurable. Are gaps in technology affecting performance? Performance.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. Sure we have more content, but it’s it resonating? Engagement.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. Today, they just dump gigabytes of data into a software program called eDiscovery, and boom, here are the parts relevant to the case. No need for the army of associates.

Agency 93

Agency Trends Marketing Survey 93

Burrelles Fresh Ideas

JULY 25, 2023

For instance, a treasury management system (TMS) is designed to manage finances, financial risk, and hedging using financial marketing software and inputs. Customer relation management software can help track customer interactions and how they will likely respond to different decisions. Which tools are leading to the most conversions?

Tools 74

Tools System How To Software 74