Deirdre Breakenridge

NOVEMBER 11, 2019

While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. Don’t forget that engagement can also be measured. Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section. Welcome Comments.

Community 206

Community Nonprofit Conference Social Media 206

Sword and the Script

OCTOBER 1, 2020

and found, as a result of the pandemic, the top three changes businesses have made in hiring are: 54% are conducting remote interview and onboarding 42% have shortened the hiring process; and 42% are advertising fully remote jobs. The survey polled, 2,400 senior managers (U.S.) >>> Can your agency bring big ideas and execute?

Survey 102

Survey Trends Marketing Creativity 102

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. When you compare PR to advertising, SEO, Facebook, etc., Programmatic advertising is machine-to-machine communication. SEO is machine-to-machine communication as well. Humans do not scale.

Advertising 60

Advertising Advertising SEO Software 60

PR 20/20

OCTOBER 11, 2018

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. About half of businesses outsource some content marketing. 2) Blogging benchmarks.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. MozCon is geared for SEOs (i.e.

Conference 97

Conference Marketing Case Study Content Marketing 97

Shift Communications

JANUARY 22, 2016

Google Analytics and Google AdWords are widely-utilized, key tools for Digital Marketing measurement and advertising. Agile is a best practice for the software development industries. Having a technically inclined resource that can manage strict process, measure results and optimize a team is vital.

Marketing 60

Marketing How To Analytics Google 60

Shift Communications

JANUARY 22, 2016

Google Analytics and Google AdWords are widely-utilized, key tools for Digital Marketing measurement and advertising. Agile is a best practice for the software development industries. Having a technically inclined resource that can manage strict process, measure results and optimize a team is vital.

Marketing 60

Marketing How To Analytics Google 60

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 95

Agency Trends Marketing Survey 95

PR 20/20

NOVEMBER 30, 2022

For example, online chat software is ideal for engaging with site visitors, answering questions, and capturing leads. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Measurable. Are gaps in technology affecting performance? Performance.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. Sure we have more content, but it’s it resonating? Engagement.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Waxing UnLyrical

JANUARY 24, 2011

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. This post was mentioned on Twitter by Shane Jacob and Best Software, D'Artagnan. Amplify’d from [link] [.]

Tools 99

Tools Marketing Nonprofit Mobile 99

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. David Berkowitz , Founder, Serial Marketers.

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. WebpageFX predicts that by next year, 90% of online content will be video. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

NOVEMBER 29, 2022

Most applicants cited SEO as their only distribution channel. And the measures of success cited were typically backlinks and organic search traffic. You can build awareness with traditional advertising, PR and even search ads, but you cannot build a subscribed audience with those things alone.

Content Marketing 124

Content Marketing B2B Marketing eBook 124

Buzzstream

DECEMBER 13, 2023

Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Shift Communications

AUGUST 12, 2015

The four key takeaways for me were: PR is getting it re: measurement. However, there are a variety of resources, between iPhones being used to shoot independent movies to cost effective editing software that can empower any sized organization to produce quality video. The level and depth of questions from the crowd was impressive.

Mobile 60

Mobile Strategy SEO YouTube 60

Sword and the Script

DECEMBER 24, 2019

Advertising is a distant third. Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. “One Read more: How Big is the Market for PR Software?

Marketing 78

Marketing Publicity Survey Study 78

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. Social media marketing podcast covering digital tools, apps, and software. Welcome to the Content Pros podcast, where we unlock the strategies and secrets of the best content marketers in the world, and ask the questions you’ve always wanted asked.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results.

Infographics 72

Infographics Case Study Video Survey 72