ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Meltwater offers 50 suggested metrics to measure your content marketing. million in 2016.

Software 90

Software Pitching Measurement Enterprise 90

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. Its software is sold as a subscription-based service.

Media 108

Media SEO Analytics Analysis 108

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. Don’t forget that engagement can also be measured. Invite Feedback. Issue a Call to Action. Welcome Comments.

Community 206

Community Nonprofit Conference Social Media 206

Cision

SEPTEMBER 26, 2016

I’d caveat using these tools by saying that (from personal experience) you can manipulate your headlines so thoroughly that you score high by their measures and completely obfuscate the topic of your post. For example, I’m editing this in one of the most popular blog editors: Open Live Writer. Tools to improve your readability.

Tools 120

Tools How To SEO Writing 120

Contently - Strategy

APRIL 28, 2022

People like product managers, operations staff, product creators like software developers, and company leaders make great “faces” of your company and can offer the in-depth insights your audience craves. For example, Nextiva ‘s growth marketing team aligns lead volumes with SEO metrics to determine where to adjust their content.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content.

Data 92

Data SEO Guidelines Advertising 92

Critical Mention

APRIL 2, 2019

WooRank conducts an SEO audit and gives you comprehensive results. You can also compare your SEO to your competition by adding up to three competitors and comparing results like their keyword usage, technical website optimization, and more! This free tool identifies what software your competitors are using. Wappalyzer.

Analysis 74

Analysis Tools SEO Software 74

PR 20/20

JUNE 6, 2023

It provides features for drag-and-drop editing, customizable themes, SEO tools, content staging, and integration with other HubSpot hubs. Content management: The platform enables you to create and manage your website content, blog posts, and landing pages within the HubSpot Content Management System (CMS). More on CMS Hub below. ?

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The public relations software firm allegedly ran afoul of federal and state wage laws by failing to appropriately pay sales representatives who worked overtime.

Publicity 86

Publicity Survey Enterprise Pitching 86

The Resolution Blog

FEBRUARY 25, 2019

It’s using your own channels (like your blog and social media) to attract people to your business. You want to try and become part of their research process with the content you create and use tactics like SEO to make sure it reaches them. Measurement can be quite interesting here. How do you measure the success of inbound?

Measurement 120

Measurement Case Study Pitching Agency 120

Presspage

OCTOBER 12, 2017

The “S” is a security measure to ensure the safe and encrypted connection with a server. To prevent that, a security measure such as SSL can be implemented. Luckily, adapting to SSL is not new and most IT helpdesks, web developers and software or server providers know how to handle a migration to HTTPS.

SEO 74

SEO Web Privacy Google 74

Presspage

MAY 19, 2020

You wouldn’t measure the success of a webinar the same way you would for a breakfast session. Other metrics like website visitors, SEO value, or mentions still make sense to track, but you’ll need a new benchmark. Related: The Essentials of PR measurement. Get the right tools. Tools are there to make our jobs easier.

Measurement 78

Measurement Tools Policies Software 78

Presspage

MAY 19, 2020

You wouldn’t measure the success of a webinar the same way you would for a breakfast session. Other metrics like website visitors, SEO value, or mentions still make sense to track, but you’ll need a new benchmark. Related: The Essentials of PR measurement. Get the right tools. Tools are there to make our jobs easier.

Measurement 78

Measurement Tools Policies Software 78

Sword and the Script

OCTOBER 6, 2020

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago). It was popularizing attribution measurement in PR.

Software 178

Software SEO Company Tools 178

PR 20/20

NOVEMBER 30, 2022

Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. For example, online chat software is ideal for engaging with site visitors, answering questions, and capturing leads. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

Frederik Vincx

MAY 26, 2015

This new world is filled with abbreviations like SEO, SEA, SMM, PPC, Being able to write a stellar press release doesn’t cut it anymore. Use software development methodologies to keep your team on track and reduce waste and errors. Track your emails and set up goals in Google analytics to measure outcomes. Can you keep up?

Course 60

Course Software SEO Tools 60

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. Curata builds software to help content marketers grow leads and revenue. But there are a lot of vendors out there.

Tools 71

Tools Marketing Enterprise Software 71

PR 20/20

SEPTEMBER 17, 2019

Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. Tracks include content strategy, core content concepts, future of content, and content management and measurement. MozCon is geared for SEOs (i.e.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. Sure we have more content, but it’s it resonating? Engagement. j4V1meSZ4B.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. But that’s a talent supply issue for a different blog post. PR Measurement: A Pulse Check on How Communicators Show Value. Big PR agencies do the same thing.

Agency 95

Agency Trends Marketing Survey 95

PR 20/20

SEPTEMBER 19, 2017

So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. Blog : A company blog is a mission-critical element of any effective content strategy.

Marketing 40

Marketing Tools Data Report 40

Waxing UnLyrical

DECEMBER 24, 2010

Portugal is getting to the upfront line on innovation and creativity on software, webdesign and marketing too. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Thanks for sharing! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

JANUARY 24, 2011

I know its probably obvious because you blog here at WUL, Erica, but I am always amazed at how great your posts are. This post was mentioned on Twitter by Shane Jacob and Best Software, D'Artagnan. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Tools 99

Tools Marketing Nonprofit Mobile 99

ImPRessions - Crenshaw Communications

MARCH 10, 2017

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. For a primer on keyword selection for SEO, have a look at this article.

Blogging 136

Blogging Writing Engineering Analytics 136

ImPRessions - Crenshaw Communications

JULY 10, 2019

From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. On top of that we must keep SEO and PR messaging in mind while trying to write entertaining prose that dazzles the reader. A blog-eat-blog world . Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

And because search visibility is critical for just about any brand, from business software to a new wine site, we work hard to get quality links in the stories generated through our efforts. The updates rewarded quality content and penalized spammy SEO tricks that had propelled dubious websites to page one of the search rankings.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

PR 20/20

JUNE 27, 2017

Or is this the first time you’re considering offering a blog or resource section on your site? In April 2017, there were 345 million Tumblr blogs alone, which means there’s a lot of content to compete with these days. This post will help you lay the groundwork for an effective content calendar rooted in SEO strategy.

SEO 60

SEO Engineering Blogging Infographics 60

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1.

Measurement 80

Measurement Publicity Analysis Tools 80

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. David Berkowitz , Founder, Serial Marketers.

Marketing 190

Marketing Content Marketing Data Social Media 190

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. Enter PR software*. Leaving SEO to Marketing.

Brand 88

Brand Branding SEO How To 88

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). For example, blogging can be a huge time commitment. Measuring Content Effectiveness. How to decide what to measure?

Content Marketing 240

Content Marketing How To Marketing Infographics 240

5W PR

JUNE 6, 2022

It’s relatively easy to focus on outreach if a company is utilizing the right SEO strategies such as keywords, backlinks, and more. Although most people tend to focus on the SEO aspects of promotion, it’s not quite just that, even though it is very important. Bylined Articles.

Trends 88

Trends Data SEO Consumer 88