Sword and the Script

OCTOBER 20, 2020

It also made me realize I can easily list out other public relations resources that I review on at least a monthly basis. This list isn’t intended to be exhaustive, but rather the resources below are some that I find helpful and think you might too. I may add or remove resources over time. What is PR?

Resources 121

Resources Publicity Reddit Interviews 121

Prohibition

AUGUST 3, 2023

With PR, sometimes it can be hard to measure as one of the main things we get asked about is increasing brand awareness. By consistently measuring and evaluating our work, we can gain valuable insights, and make data-driven decisions to be able to demonstrate the value of PR to our clients and stakeholders. Let’s talk a look.

Measurement 62

Measurement Tools Guidelines Social Media 62

Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. It’s something Microsoft CEO Satya Nadella is famous for–sharing employee-only memos on Microsoft’s social media channels.

Social Media 198

Social Media Brand Branding Employee 198

PR 20/20

APRIL 29, 2023

Without a constant check-in on performance, you risk pouring resources into content that no one will ever read. P.S. If you answered no to the above question, I invite you to read this resource about why you should create a content strategy , like… immediately. How Do I Know if My Association’s Content Strategy is Effective?

Tools 70

Tools Measurement Strategy Analytics 70

Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? Real-time: NEO tracks soundbite performance in real time, allowing you to take advantage of search’s “fresh and relevant” content rule and ride the wave of the current trends that apply to your brand.

How To 370

How To Biotechnology Case Study Leadership 370

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. What I’ve seen is this: Brands purchasing and increasing number of social media tools. What say you social media marketing leaders?

Technology 84

Technology Social Media Tools Trends 84

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). I certainly was.

B2C 194

B2C Content Marketing Study Trends 194

Karen Freberg

MAY 11, 2020

I love how Later and Taylor Loren really went ahead of the curve here and provided a free resource here for educators, students and professionals to use TikTok for business! Twitter Flight School has been around for a while now, but got an update with their latest features and areas in advertising, measurement, and content creation.

Education 59

Education Social Media Media Resources 59

The Proactive Report

APRIL 1, 2015

The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. Probably the biggest, and most costly, mistake is to just jump in and start posting content on social sites without a plan. LACK OF STRATEGY. PR 101 RULES.

Social Media 100

Social Media Media Pinterest Education 100

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. In a digital world, use of social media is no longer optional. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Identify Your Goals for Growth on Social Media.

Social Media 52

Social Media Consumer Brand Branding 52

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 95

B2B Marketing Measurement Social Media 95

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Maintaining a positive company image We live in a world where anyone can post a negative review, and a story with negative sentiment can spread through social media like wildfire.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. We live in a world where anyone can post a negative review, and a story with negative sentiment can spread through social media like wildfire. Integrating PR and marketing.

Marketing 195

Marketing Measurement Advertising Advertising 195

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling.

Trends 135

Trends Marketing Pinterest Social Media 135

Onclusive

OCTOBER 28, 2021

While you’re likely familiar with ESG (Environmental, Social and Governance) performance as one of the most important measures of corporate reputation, we’d like to introduce a similar tool called PESTLE analysis. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Solo PR Pro

FEBRUARY 6, 2024

Tools like Google Analytics, BuzzSumo, and Brandwatch offer in-depth insights into audience behaviors and trends. Social listening tools allow you to monitor conversations about your clients industries. KPIs and metrics will vary by clients and you should measure what matters.

Data 52

Data Strategy Publicity Handbook 52

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. Digital marketing also allows retailers to track and measure the success of their campaigns in real-time.

Retail 62

Retail Marketing Analytics Social Media 62

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). Most common comms measurement methods.

Survey 132

Survey Communications Measurement Internal 132

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Prohibition

AUGUST 29, 2023

Influencer partnerships : Collaborate with influential food bloggers, vloggers, or social media personalities to create buzz around your new product or menu item. Media coverage : Reach out to food journalists and writers to secure media coverage for your launch.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. How do you try to integrate ALL of the latest changes, case studies, advances, and resources from the previous semester? Teaching social media, as I have written about many times, is a constant prep.

Social Media 69

Social Media Media Resources Education 69

Remote PR Jobs

SEPTEMBER 25, 2023

According to the Cision State of the Media Report , 59% of U.S. On social media platforms, skepticism is far greater, as it should be. RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past.

Mobile 100

Mobile SEO Reputation Web 100

5W PR

MARCH 26, 2024

Resources like Fintech Futures can lend a hand in discovering the outlets that are hot on fintech’s heels. It’s on the company to underline the robust security measures it’s put in place. Social media presence LinkedIn and Twitter are powerful allies in building brand recognition and industry engagement.

Strategy 78

Strategy Privacy Financial Guidelines 78

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It helps organizations stay informed about their reputation, competitors, and industry trends. How Do You Measure Media Coverage? What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching. Trending Topics Can Work Both Ways .

Media 104

Media Pitching Trends Resources 104

Shift Communications

JANUARY 2, 2017

Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Dark Social and Influence. Few, if any, influencer campaigns measure the impact of the influencer or even something as straightforward as intent to purchase among the influencer’s audience. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

5W PR

JULY 15, 2023

Share valuable insights, trends, and expert advice through blog posts, articles, and social media content. Engagement In today’s digital age, social media is a vital platform for wellness communications in this industry. Social media engagement builds a sense of community and fosters a loyal customer base.

Corporate 78

Corporate Industry Communications Ethics 78

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. How is public relations measured? In other words, “it depends.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. And of course, you also realize the extended reach of social media with a network of networks and an audience of audiences. Each practice is expanding.

Big Data 250

Big Data Data Education Internal 250

Landis PR

JUNE 26, 2023

From generating press releases and social media posts to crafting personalized pitches, AI-powered tools are reshaping the way PR professionals work. AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content.

Publicity 52

Publicity Training Data Tools 52

Contently - Strategy

OCTOBER 18, 2022

Lack of resources. There are a plethora of ways to do audience research—meaning you can easily eliminate all the guesswork by finding a method that aligns with your resources, budget, and timeline. Social media and niche communities like r/SkincareAddiction or r/nutrition. Use social listening tools to your advantage.

B2B 137

B2B Company Survey Enterprise 137

Karen Freberg

SEPTEMBER 20, 2021

The one I am talking about focused on exploring the personality traits of social media influencers, which was eventually published in Public Relations Review. Fast forward to now – this first article has become a staple resource and reading for those who are studying and talking about influencers. Still had a ways to go.

Measurement 83

Measurement Study Conference Industry 83

Solo PR Pro

JUNE 6, 2017

Last week, Kleiner Perkins Caufield & Byers partner, Mary Meeker released her 2017 internet trends report. we are spending more time per day with digital media – more than 3 hours per day on mobile, per user, versus less than an hour five years ago. Internet Trends 2017 Report from Kleiner Perkins Caufield & Byers.

Trends 49

Trends Mobile Video B2C 49

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Have customers mentioned your podcast on social media, in blog posts, or through referrals? A growing trend is to ask listeners to call in to leave a question, which can be directly embedded into an episode. Google Voice is easy to set up and convert into usable audio.

Community 206

Community Nonprofit Conference Social Media 206

Communications Conversations

JUNE 30, 2016

If you do any reading in the social media marketing space on regular basis, you know there are a number of platforms that are often discussed. Historically, Pinterest has done a fantastic job of driving traffic, often one of the Holy Grails of measurement for the modern marketer. They’re a huge site for retailers.

Pinterest 97

Pinterest Social Media Tools Media 97