Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Perhaps more importantly, the measurements I use directly align with the business goals of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. THAT you can measure against. Ummm … Why?

Measurement 40

Measurement Advertising Advertising Enterprise 40

Prohibition

AUGUST 29, 2023

Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it. Utilise the power of storytelling to create a connection with your audience. This can include product reviews, interviews, or features in food publications, both online and in print.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Stephen Waddington

NOVEMBER 27, 2018

An international public relations report suggests that the industry it set to see growth worldwide but that measurement remains a work in progress. There’s good news in the 2018 edition for growth, investment, integration and digital but improving measurement is critical to unlocking budgets and talent. #1

Report 85

Report Analysis Financial Reputation 85

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 22) “I am a storyteller and I look out for people.”. 22) “I am a storyteller and I look out for people.”.

Employee 147

Employee Print Writing Survey 147

Polaris

DECEMBER 1, 2014

It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. In 1891, August Oetker sold baking powder with recipes printed on the back. 5: Measure Your Efforts. It’s a mistake to measure your efforts on only an annual basis. Yet, truth be told, content marketing is nothing new.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Stephen Waddington

JUNE 9, 2020

Great stories matter Storytelling is at the heart of all successful communications and PR campaigns. For example, print has fallen off the cliff on which it was already teetering precariously. Even where available, in a germ-phobic world there is a reluctance to pick up what many can see as unclean printed publications.

Radio 89

Radio Skype Print Local 89

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Contently - Strategy

JULY 22, 2021

“We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. We are sticklers for measuring all outcomes. Measurable. You founded Bob Gold & Associates in 1997. To that end, we have created our own S.M.A.R.T.

Storytelling 120

Storytelling Local Video Measurement 120

Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). Source: PR Measurement ). Source: Partisan Politics Complicates PR ).

Survey 174

Survey Marketing B2B Study 174

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” I think of printed content (published, web, social, etc.) I think of printed content (published, web, social, etc.) ” Reports of the death of storytelling are not new. No kidding!

Storytelling 87

Storytelling Measurement Ethics Web 87

Shift Communications

FEBRUARY 2, 2016

Older hats in the PR industry might struggle to distinguish between advertorial and native advertising, except for the fact that one belonged to the age of print, and the other belongs to that of digital. First and foremost, it’s a revenue issue for publishers, with print disappearing and digital ads failing to make up the shortfall.

Advertising 60

Advertising Advertising Print Pitching 60

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). When it comes to tracking our work via measurement, key performance indicators (KPIs) or whatever other preferred nomenclature you prefer, things get a little muddy. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Marketwired

APRIL 12, 2016

“Just like any other form of media, you really need to understand you audience, know the type of content that they want, deliver it and then be able to measure it in some way.”. Mechanisms for audience and download measurement include free services such as Podtrac and FeedBurner. How is it relevant to that audience?

Advertising 100

Advertising Advertising Television Radio 100

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Second, almost everything is now measurable. Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

SEPTEMBER 6, 2016

Know a PR, marketing or sales leader with compelling ideas fit for print? I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results. NOTE: The week of September 19 is AMEC’s Measurement Week here in the U.S.”.

Measurement 60

Measurement Course Advertising Advertising 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Cision

MAY 4, 2016

It’s all storytelling. We define media very broadly, from traditional print media to the gossipmonger with a following on social media. Opportunistic because we now have the tools to measure the impact of social media , the message, the “buzz,” the trending topics; and because we are freed from the shackles of the old news cycles.

Newspapers 120

Newspapers Journalism Pitching Report 120

Presspage

APRIL 12, 2018

Are we seeing the demise of the traditional newsroom in favor of more automated measures? The print edition of the New York Times alone reaches more people than the Huffington Post, so great newsrooms can still live in this digital environment.” Bart : “Demise is probably a little too strong. ” 4.

Company 111

Company Media Journalism Report 111

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. The Institute of Development Studies has published best practice guidelines for inclusive storytelling. Regulation for platforms is also firmly on the agenda.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 12, 2017

Also see: PR and Storytelling; Off Script #7: Lou Hoffman. Sales is driven and measured by one metric, closed business – revenue. 13) Data says it’s fit to print. An increase in the data driven arms race and for many to return to analog or print options to cut through the digital noise.”. Lou Hoffman | The Hoffman Agency.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Beyond PR

JUNE 8, 2016

Research, measurement, optimization and patience are key to success. Remember, though, that the multimedia and content you provide are there to aid the journalist’s storytelling, not be the story itself. Kavitha noted to up-and-coming journalists that interning at a print job is critical. Do you see any patterns in pickup?

Media Relations 40

Media Relations Media Journalism Print 40

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. The Buffer Guide to Video Metrics ”. “ All You Need to Know About Instagram Takeovers ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Waxing UnLyrical

MAY 4, 2016

You may see a measurable uptick in open rates, engagement and customer satisfaction. And, depending on your audience, it’s possible that you may see little or no measurable change at all. Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co.,

Marketing 40

Marketing B2C B2B Social Media 40

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. Nonprofit Storytelling: Cutting Through the Clutter. That’s hard for a major brand to measure up to. Humor can hook us.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

PR Conversations

AUGUST 17, 2014

We see this almost everywhere that PR is discussed online (and often in print too). I’m not just concerned but in despair when I hear practitioners have rebranded the discredited AVE measure as something called PR Value! Others now describe themselves as storytellers, content curators or narrators.

Education 87

Education Training Policies Crisis Management 87

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. A show about communicating with clients, prospects and employees – in person, in print and online. We talk to real people doing real work in content marketing, representing some of the world’s best brands. 20) Mack Collier. Managing The Gray.

Social Media 120

Social Media Marketing Pinterest Media 120

Contently - Strategy

DECEMBER 4, 2018

The metrics associated with awareness tend to be easy to measure as you build up momentum. We try to apply that principle to our own bottom-funnel assets, which can be printed out and distributed at events or shot over to potential clients as PDFs. You’re looking for clicks, views, shares, and time spent on site.

Case Study 101

Case Study Marketing Study Content Marketing 101

Contently - Strategy

SEPTEMBER 15, 2021

[If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. Methodology. Research for this report was compiled in May 2020.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. Once the coronavirus hit, that all changed.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Content marketers never make content for content’s sake. ” Functionally, it’s fluff.

Content Marketing 85

Content Marketing Marketing Media SEO 85