Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. But these laws are misunderstood.

Government 103

Government Education Print Ethics 103

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Click to enlarge.

Trends 120

Trends Mobile Web System 120

Critical Mention

MAY 25, 2022

The move combines Critical Mention’s media monitoring and media contact database tools with Onclusive’s suite of market-leading global media monitoring, measurement and management solutions.

Technology 78

Technology Financial Corporate Reputation 78

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. The intersection of media relations, social media, & content creation. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland.

Consumer 78

Consumer Measurement Local Data 78

Critical Mention

JULY 15, 2020

I know our customers will love the Media Contact Database and I am thrilled about where this exciting release positions Critical Mention in the earned media marketplace moving forward.”. About Critical Mention.

Media 108

Media Radio Television Engineering 108

Onclusive

SEPTEMBER 14, 2021

Powered by our proprietary global newscrawler and advanced data science, Onclusive now empowers communications teams with a fully unified earned, owned, and social media relations and monitoring platform to enable every step of the PR process.

Media 369

Media Software Pitching YouTube 369

Critical Mention

JUNE 10, 2020

Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 104

Media Pitching Trends Resources 104

Burrelles Fresh Ideas

JULY 11, 2023

Dadfluencers may have large followings on Instagram, YouTube, or TikTok, where they share photos, videos, and stories about their parenting journeys. They use their platforms to document their experiences, offer parenting advice, and share glimpses of their daily lives as dads.

Brand 55

Brand Branding Instagram Community 55

Flatiron Communications

JANUARY 11, 2018

While these new digital marketing disciplines beckon, we as a profession must acknowledge that our goals have essentially remained unchanged from those early days, especially with regard to the securing editorial media coverage. For those plying the lost art of media relations (i.e., they produce. most of you?),

Pitching 43

Pitching Journalism Tools Agency 43

Critical Mention

FEBRUARY 6, 2020

Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

How To 106

How To Media Radio Print 106

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. See these related posts: Media Relations: Proven Ways to Get More Out of It. The company makes its pricing plans publicly available, offers a 14-day free trial, and you can learn more about the company on its blog , Twitter , Facebook and YouTube.

SEO 65

SEO Tools Engineering Web 65

Burrelles Fresh Ideas

JUNE 20, 2023

Food influencers are among the more popular accounts on Instagram, TikTok and YouTube. British Chef Gordon Ramsay is a restaurateur, cookbook author, TV personality and social media influencer. Sales can skyrocket when they recommend a particular food or beverage brand — either by itself or as part of a recipe.

Brand 40

Brand Branding Local Instagram 40

Sword and the Script

MAY 26, 2020

Media relations only gets harder. 75% of PR pros say media relations is getting harder. Social media platforms. LinkedIn, YouTube and Instagram all ranked in the top three social networks by weighted average. PR measurement. That’s up from 68% in 2019 and 51% in 2018. PR technology.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Burrelles Fresh Ideas

OCTOBER 10, 2023

From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. Monitor and measure results: The job doesn’t stop the moment you promote the video. YouTube Analytics) and social media platforms (e.g.,

Video 87

Video Publicity Marketing Analytics 87

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so.

Marketing 189

Marketing Content Marketing Data Social Media 189

PRSay

SEPTEMBER 21, 2018

Power social influencers — Power social influencers are niche famous individuals with a meaningful following on Instagram, YouTube, Snapchat or whatever platform. Each one is measured by different metrics and tools, requires different research, and responds to different forms and styles of outreach.

How To 153

How To Media Nonprofit Newspapers 153

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook Pixel, an analytics tool that can be installed on a website to measure Facebook Ad performance, lets you track leads across various devices and retarget visitors with ads on other platforms. Facebook Live videos can be republished on YouTube or LinkedIn, and edited for shorter clips to post on Twitter. Retargeting is easy.

B2B 344

B2B Facebook LinkedIn Small Business 344

Sword and the Script

JANUARY 1, 2019

Here are the posts readers read the most in 2018 – as measured by readers clicks. 2) 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. If you are going to invest in PR and media relations , then you want to get the most out of it. 7) This is How the Sorry State of Media Relations Ends.

Content Marketing 60

Content Marketing Survey B2B Google 60

MaccaPR

JANUARY 6, 2015

His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3. Beats By Dre Headphones ," Paul Maccabee compared the online marketing strategies of a stodgy brand to a cutting-edge leader in the headphone marketplace.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Buzzstream

DECEMBER 13, 2023

Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. Read more: What do Public Relations Salary Ranges Look Like in 2019?

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

FEBRUARY 12, 2019

1 Media relations The first area of transformation to consider is where traditional media relations programmes can be modernised. I’d urge teams to breakdown media relations workflow and consider how each area can be modernised. It’s stood the test of time. #1

Publicity 79

Publicity Community Pinterest Reputation 79

ImPRessions - Crenshaw Communications

OCTOBER 11, 2016

What works best is demonstrating the measurable benefits and ROI to the organization. The best ideas are workable across media platforms. It extended the life of this Facebook contest through all manner of permutations on YouTube , Twitter (#Mybeautymysay ) and of course, through traditional media relations.

Publicity 120

Publicity Fashion Twitter Advertising 120

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. to rock your social media and content marketing. Learn their approach to strategy, operations, measurement, staffing and more.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

APRIL 2, 2016

You know… the “old” days, back when we didn’t have social media. No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. If we wanted to get information out, we had to depend on the news media, which meant we had to issue press releases. And when you do it well, it works wonders.

Strategy 40

Strategy Case Study Community Creativity 40

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. 8 Performance public relations. Measurement should no longer be an issue within public relations.

Publicity 164

Publicity Ethics Data Community 164

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28