Sword and the Script

MAY 23, 2017

The intersection these two marketing functions is powerful: when both on the same page – literally and figuratively – it can significantly amplify results. Interestingly, the tools for managing and measuring PR and SEO. See these related posts: Media Relations: Proven Ways to Get More Out of It.

SEO 64

SEO Tools Engineering Web 64

Burrelles Fresh Ideas

JULY 11, 2023

Dadfluencers may have large followings on Instagram, YouTube, or TikTok, where they share photos, videos, and stories about their parenting journeys. They use their platforms to document their experiences, offer parenting advice, and share glimpses of their daily lives as dads.

Brand 55

Brand Branding Instagram Community 55

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). On the social side of the media equation, sharing, likes, and engagement – not business results attributable to a specific campaign – still serve as success metrics for many.

Pitching 43

Pitching Journalism Tools Agency 43

Burrelles Fresh Ideas

JUNE 20, 2023

Food influencers are among the more popular accounts on Instagram, TikTok and YouTube. British Chef Gordon Ramsay is a restaurateur, cookbook author, TV personality and social media influencer. Sales can skyrocket when they recommend a particular food or beverage brand — either by itself or as part of a recipe.

Brand 40

Brand Branding Local Instagram 40

Sword and the Script

MAY 26, 2020

Media relations only gets harder. 75% of PR pros say media relations is getting harder. The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. YouTube Analytics) and social media platforms (e.g.,

Video 87

Video Publicity Marketing Analytics 87

PRSay

SEPTEMBER 21, 2018

Power social influencers — Power social influencers are niche famous individuals with a meaningful following on Instagram, YouTube, Snapchat or whatever platform. Other organizations’ content marketing — They have an audience and they need to keep serving them fresh, useful content. As long as they can reach people.

How To 125

How To Media Nonprofit Newspapers 125

Sword and the Script

JANUARY 1, 2019

Here are the posts readers read the most in 2018 – as measured by readers clicks. 2) 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. If you are going to invest in PR and media relations , then you want to get the most out of it. 7) This is How the Sorry State of Media Relations Ends.

Content Marketing 60

Content Marketing Survey B2B Google 60

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. SocialZoomFactor is a podcast created for business and marketing leaders. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28