Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Flack's Revenge

MARCH 23, 2017

Go big, go small – perhaps there’s another variable worth considering in your influencer marketing. The application of this field to marketing was very nicely illustrated in this Moz blog post. It’s heady stuff for marketers and worth the slog. Marketers want it all). Stay tuned!

Real Estate 159

Real Estate Marketing Automotive Viral 159

Sword and the Script

DECEMBER 9, 2014

The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists. Dark Social: Antimatter to Viral Fixation. This helps to explain why marketers tend to be so misguidedly fixated on “ going viral ” on social media: we can “see” it happening.

Viral 115

Viral Marketing Web Case Study 115

PR Fuel

OCTOBER 7, 2020

Are you looking to write a press release for your company, but aren’t quite sure how to do it? Check out this guide to learn how to write a press release. Check out this guide to learn how to write a press release. Before we talk about how to write a press release , let’s talk about what exactly a press release is.

Writing 40

Writing How To Viral Pitching 40

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Cision

NOVEMBER 5, 2015

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78

Brand Branding Viral Apparel 78

Critical Mention

NOVEMBER 26, 2018

Using an influencer to boost awareness of a product or service has been part of marketing for centuries. In today’s digital age, influencer marketing has evolved tremendously, but its core remains the same. We’ve listed six reasons influencer marketing is critical for your business today: 1. They create fresh content.

Marketing 80

Marketing SEO Advertising Advertising 80

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

NewsWhip

MARCH 10, 2021

This narrative appeared twice in the top ten, with VegNews also writing about Snoop Dogg, albeit with a tenth of the engagement. But which sites are producing viral articles? As the market expands, highly engaged coverage is only likely to get more common.

Company 78

Company Marketing Product Launch Viral 78

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy? So, what does this have to do with you?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Newsfile

FEBRUARY 28, 2024

What is Influencer Marketing? Influencer marketing involves collaborating with individuals (influencers) who have a significant following on social media or other platforms. A brand advocate is someone who elevates your brand through word of mouth marketing. What is Viral Marketing? Advanced PR Strategies 9.

Viral 52

Viral Crisis Communications SEO Reputation 52

PR in High Definition

APRIL 25, 2022

Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. And don’t check your phone whilst writing it- resist the urge, if you can.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Sword and the Script

JUNE 9, 2015

“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Yet the paper also surfaces the underlying driver of the shift to content marketing.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Melissa Agnes

APRIL 11, 2017

When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels.

Airlines 160

Airlines Crisis Management Viral Crisis 160

5W PR

MAY 18, 2018

Marketing comes in many different shapes and sizes. Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. However, digital marketing isn’t the only way to connect with your audience.

Company 96

Company Marketing Social Media Analytics 96

Cision

AUGUST 15, 2017

” Social media is becoming a dictating force in all aspects of marketing and PR. When I write about something related to visibility, free publicity, or social media, it’s because I’ve done it. Understand the value of being shareable and show them how this story has the potential to go viral.

Pitching 319

Pitching Television Media Social Media 319

PR 20/20

SEPTEMBER 22, 2015

Why do some posts catch on and go viral, while others fall completely flat? There are already a number of studies and theories out there on writing the perfect blog post. Every audience needs a custom content marketing plan, tailored to pain points, interests and needs.

Writing 40

Writing Viral How To Content Marketing 40

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. It’s not just the naysaying customers who can help you improve your content marketing. Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Waxing UnLyrical

MARCH 12, 2014

For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. What we’re talking about here is memejacking: another of those made-up-sounding words that has come to have a welcome place in the marketer’s toolkit. Memes are a perfect way to cash in on existing viral trends.

How To 76

How To Marketing Viral Community 76

Cision

JUNE 29, 2017

The marketing department can be split into three types of media — paid, owned and earned. You can be more human in your writing by leveraging the behavioral and demographic information you already have about your target audience. Or, do you have a conflicting point-of-view worth writing about? ” @lisakimmel. Be emotive.

Storytelling 0

Storytelling Data Communications Technology 0

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. 2) Where is the topic going viral? SCHEDULE A DEMO.

Trends 61

Trends Viral Analysis Crisis 61

Business Wire

MARCH 20, 2018

Nearly 100 public relations, marketing and news professionals gathered to hear insights from Business Insider associate editor Tanza Loudenback , Techcrunch senior editor Jon Shieber , Vice writer Justin Caffier, Jalopnik reviews editor Andrew P. If we don’t want to write it, no one’s going to want to read it,” Loudenback said.

Reddit 159

Reddit Media Analytics Trends 159

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. Before Writing a Press Release. Once you know your purpose and the 5 W’s, you are ready to write. How to Write the Best Press Release?

Engineering 128

Engineering Writing Social Media Tools 128

Waxing UnLyrical

FEBRUARY 26, 2013

Facebook insists it has the answer: write better content. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. It’s complicated.

Viral 102

Viral Advertising Advertising Study 102

Doctor Spin

APRIL 6, 2023

The strategy is inspired by Derek Halpern, former blogger on marketing psychology at Social Triggers. Superhero Solution Case Study: Inbox Zero The Challenges of Devising a Superhero Solution PR Resource: How To Write a 1-Page Strategy What Is a Superhero Solution? The superhero solution PR strategy is simple yet powerful.

Strategy 52

Strategy Real Estate Case Study System 52

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. The Fiji Water Girl photobombing stunt, according to BrandWatch, generated a staggering 98.9 2 - Surprise!

Marketing 78

Marketing Viral Consumer Brand 78

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? However, he didn’t realize someone filmed him and posted it online, which quickly became viral. Finding the truth today is difficult.

Reputation 78

Reputation Government Film Viral 78

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. Here’s a list of all the responses for PRMoment. ??

Viral 68

Viral Journalism Analytics Case Study 68

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. How will you market your firm? What’s your niche? The options are endless.

Travel 281

Travel Technology Conference LinkedIn 281

Karen Freberg

APRIL 9, 2023

While movies and their stars are focused on generating the most from the box office, there is another competition in the works: the marketing battlefield. However, what if you write, sing, and release a song that was featured for a short second in the movie to make it go viral?

SMB 52

SMB Viral Creativity Course 52

PR for Anyone

OCTOBER 7, 2021

The media is regularly covering trends that are going viral on that platform. We write video scripts. Search hashtags related to your industry and see what topics are people are talking about. I did this video about TikTok. Let TikTok Be Your Publicist. This video should give you some idea too. We actually get stuff done at the event.

How To 130

How To Pitching Film Video 130

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. Whatever stage of the marketing funnel you’re in, videos should be part of your strategy. This is where video marketing comes into play with boosting social media engagements. A brand’s video that goes viral creates a lot of buzz.

Social Media 62

Social Media Video How To Media 62

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. Where they crossed the line of moral behavior was writing a blog post on how to benefit from a tragedy that still had everyone reeling, then attempting to educate marketers on how to leverage the opportunity.

Pitching 272

Pitching Viral Interviews Education 272

Cision

OCTOBER 21, 2015

Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Learn how to amp up your content marketing with influencers. What does your audience want to hear?

Storytelling 120

Storytelling Case Study Crisis Viral 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

In 2017 CX will evolve further, as B2B tech players adopt consumer market strategies to offer a more personalized experience for customers that is rooted in a deep understanding of individual needs. We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels.

B2B 120

B2B Customer Service Software Technology 120