Remove Customer Service Remove Marketing Remove Viral Remove Writing
article thumbnail

What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. Everyone loves a story of customer service that goes above and beyond.

B2B 120
article thumbnail

5 Common Misperceptions of Social Customers

Cision

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Take a look at Kohl’s Twitter replies and Facebook replies , and you’ll see that many customers use social media to resolve their issues with the brand.

article thumbnail

Listen, Then Speak: 10 Quotes on Social Media Listening

Cision

Is your brand part of the majority of marketers risking failure? At first glance, this marketing strategy seems straightforward – log onto your accounts and simply pay attention to what people are talking about. Mark your calendars, because we’ve got five marketing masterminds ready to teach you.

article thumbnail

The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

article thumbnail

The Difference Between PR and Media Relations + Other Links You Might Have Missed (The Weekly Cocktail)

prTini

25 Ways to Tighten Your Writing. The Dangers of Cause Marketing. Want to Go Viral? The List: Content Marketers’ Secret Weapon. Don’t Post Photos of Your Customers Online Without Reading This. How to Leverage a Personal Touch to Enhance Customer Service (client).

article thumbnail

How to Prepare a PR Crisis Plan

Prohibition

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your customers could make their displeasure known on your Facebook page and Twitter feed. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc.

Crisis 62
article thumbnail

11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

Yes, that’s right, it’s not just for marketing teams! When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. If you’re thinking that influencing sits with marketing, you’re mistaken. If so, join our live webinar ‘Social Listening the PR Way ’.

Strategy 370