Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. The best remedy is to build a relationship with sales and – at the organizational or leader level – to put into place a thoughtful system for cultivating references.

B2B 77

B2B Media eBook Interviews 77

PRSay

MAY 9, 2023

However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. However, most recently, EMV is used to evaluate ROI for influencer marketing campaigns. EMV is a mysterious metric.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Prohibition

OCTOBER 5, 2023

Preparing for Q4 social media campaigns? Catch up with the latest updates that you need to be aware of in our social media round-up below. Planning for 2024 already? Meta removes news Meta is updating the Facebook News feature across Western Europe, starting this December.

Instagram 62

Instagram Social Media Facebook Media 62

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. It refers to any content created by users themselves, rather than by a brand or business. It is content that is shared publicly on social media platforms, forums, or other websites.

Social Media 62

Social Media Strategy Media B2C 62

MaccaPR

JANUARY 28, 2022

Christina Milanowski, associate director of social media for Life Time. Now you too can enjoy this 45-minute Sharper Angle video workshop, “Beyond Instagram, YouTube, Twitter, LinkedIn, Pinterest and Facebook: Setting Your Brand Up for Social Media Success in 2022.” It was our second most popular post of the year!

Social Media 62

Social Media Marketing Media Instagram 62

5W PR

MAY 4, 2023

Ads that market nostalgia are incredibly powerful. Brands have recognized this appeal and are using “nostalgia marketing” as a powerful tool. What is nostalgia marketing? Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product.

Film 88

Film Marketing Consumer Fashion 88

Karen Freberg

OCTOBER 10, 2020

Now, as we enter a new decade with a new show that will paint a picture of what social media professionals really do in their work. ” Like everyone I know in the social media industry, I went out to check it out for a pop cultural reference. We are the voices behind the brands on social.

Social Media 114

Social Media Media Fashion Agency 114

Prohibition

NOVEMBER 6, 2021

Understanding social PPC for your business. Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. What is paid social media? How does Social PPC work? you may ask!

Social Media 62

Social Media Media Advertising Advertising 62

Prohibition

NOVEMBER 5, 2021

Social Media. The idea behind social media for business is to engage with your audience and use social media platforms to build relationships and gain customers. As a business owner, it is your choice whether or not to use social media. What about paid social media, is it worth it?

Social Media 62

Social Media Media Advertising Advertising 62

5W PR

OCTOBER 20, 2023

In today’s diverse and interconnected world, multicultural marketing has become not just a trend but a necessity for businesses aiming to expand their reach and relevance. Understanding and embracing cultural insights is at the core of successful multicultural marketing. This segmentation will guide the marketing efforts.

Strategy 78

Strategy Marketing Local Groups 78

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 129

Leadership B2B Study Survey 129

Burrelles Fresh Ideas

OCTOBER 3, 2023

In recent years, a new group of influencers has taken the digital world by storm: child influencers, often affectionately referred to as “kidfluencers.” These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing.

Brand 82

Brand Branding Marketing Ethics 82

Communications Conversations

MAY 5, 2022

Over the last 13-plus years as a social media consultant, I’ve probably conducted 50+ social media audits. Social media is still a relatively “new” medium. As a result, social media audits are all over the board. Analyze leaders or employees using social media.

Social Media 68

Social Media Media Analysis Data 68

ImPRessions - Crenshaw Communications

JUNE 8, 2022

I originally started college as a marketing major, but I soon realized that maybe marketing wasn’t right for me (the required Accounting and Statistics put me over the edge). We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets.

Publicity 334

Publicity Advertising Advertising Leadership 334

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

Cision

APRIL 25, 2016

Social media influencers. At their recent webinar, “ Team Up With Social Media Influencers ,” Natalia Dykyj and Stacey Miller discussed why brands must ask social media influencers to join their story. Follow their four recommended steps to implement a social media influencer relations strategy.

Social Media 120

Social Media Brand Branding Media 120

Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Give your users content that they enjoy on social media. Multimedia Is The Way to Go. But you get my drift.

Social Media 120

Social Media Media Airlines Video 120

Ronn Torossian

MARCH 30, 2020

It refers to a raft of content marketing, social media, digital marketing […]. Public relations professionals perform any number of vital roles within an organization, but there is one area in particular in which PR skills are essential: narrative development.

Content Marketing 195

Content Marketing Social Media Industry Marketing 195

Stern + Associates

JANUARY 4, 2023

Consistently producing and distributing quality content across owned digital marketing channels creates an online portfolio for potential clients, customers and employees to openly reference. Digital marketing allows you to track the success of your PR efforts. Here’s why: Improved brand visibility and credibility.

Strategy 68

Strategy Marketing Leadership Print 68

Cision

SEPTEMBER 21, 2015

For some people, the thought that you might outsource your social media is blasphemous. After all, social media is an extension of our personal and professional selves. Amazon uses an autoresponder on their @amazonhelp Twitter account to refer people to an actual customer service agent for appropriate support.

Social Media 120

Social Media Customer Service Media Resources 120

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Cision

AUGUST 10, 2015

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. Want to learn how to turn your employees into brand advocates on social media? Social media should be no different.

Training 120

Training Employee Social Media Company 120

Communications Conversations

DECEMBER 8, 2014

In van den Beld’s defense, he’s referring to the opening up of the LinkedIn publishing platform and its effect on brands. Trends 2015 digital marketing predictions 2015 social media predictions' Prediction:I’d say a big trend at the moment is the use of video and Linkedin. A big trend is the use of LinkedIn?

Social Media 152

Social Media Mobile Marketing Storytelling 152

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. pictured above ), during an Oct.

Social Media 119

Social Media Conference Media Corporate 119

Cision

JANUARY 25, 2016

.” This should be of high interest to communication and marketing professionals. If the size of a person’s network doesn’t correlate with their actual influence, we probably ought to figure out the correct metrics to plan where to budget marketing or PR dollars. So what does this mean for PR and marketing?

Social Media 120

Social Media Media Facebook Software 120

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. Is your brand part of the majority of marketers risking failure? You can easily steer your brand towards success by implementing social media listening. Mark Schaefer.

Social Media 120

Social Media Media Employee Reputation 120

5W PR

APRIL 18, 2022

While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines.

Strategy 88

Strategy Marketing Reputation Survey 88

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yes, social media pushback can be constructive, yet it often spins out of control. it posted beneath a clip of Heard referring to online harassment she’d endured on the platform. To its credit, the social media manager for Duolingo posted a heartfelt apology. Don’t over-delegate social content.

Construction 385

Construction Crisis Reputation Social Media 385

Sword and the Script

MAY 21, 2019

That experience also sparked an interest in marketing. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? 1) Why start a business focused on B2B paid social?

B2B 81

B2B Social Media Company Marketing 81

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

JULY 6, 2015

Small talk is an essential part of our social interactions. But what about social media? Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether.

Social Media 120

Social Media Media Wikipedia Tools 120

The Proactive Report

JUNE 12, 2017

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. 71 percent of consumers are more likely to make a purchase based on a social media reference.

Marketing 138

Marketing Social Media LinkedIn Interviews 138

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. The difference between PR and Marketing. As you can see, Marketing and Sales go hand in hand, while PR is a different kettle of fish.

Digital PR 246

Digital PR Reputation Employee Energy 246

Cision

OCTOBER 5, 2016

As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout.

Trends 319

Trends Content Marketing Brand Branding 319

Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Axia PR

DECEMBER 1, 2021

In an era where customers rave about products and services online, content marketing strategies need to focus more on user-generated content. The phrase user-generated content refers to the content that a brand’s customers create. Reviews, comments, and social media posts are a few examples of user-generated content.

Marketing 62

Marketing Brand Branding Content Marketing 62

Cision

JULY 7, 2015

With the rise of social media, and things like Periscope, there is a lot more user-generated content,” says Chris Lucas, VP of marketing at Formstack. “It Disclosures in video descriptions are not enough – now influencers must start videos by stating their affiliation with a brand and reference it throughout the video.

Guidelines 120

Guidelines Social Media Brand Branding 120