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PR and social media set for continued growth

Stuart Bruce

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

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Public Relations vs Marketing

Doctor Spin

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

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What You Can Do With a Public Relations Degree

5W PR

Social media manager Social media managers with a public relations degree are now crucial for organizations due to the growing significance of social media in communication strategies. Event planner Event planning is another exciting career path for individuals with a public relations degree.

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Can Military Influencers Ethically Use Their Status to Sell Services?

PRSay

As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. Beauty giant Estee Lauder spent 75 percent of its digital marketing budget in 2019 working with influencers. He calls on the Department of Defense to clarify the policies surrounding influencer marketing.

Ethics 172
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The Different Types of Public Relations: A Complete Guide

Stern + Associates

To find success in such highly competitive markets as those we see today, businesses must establish, carry out, and surveil different forms of public relations strategies. But what exactly is public relations and what are the different ways businesses can employ public relations strategies to address different needs?

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Exploring the modern corporate communication function

Stephen Waddington

Two-fifths report to the Chief Communications Officer (CCO) or another communication leader, and 17% report to the Chief Marketing Officer (CMO) or another marketing leader. The communication function is commonly combined with marketing, followed by public affairs, and advertising.

Corporate 135
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Where To Find Public Relations Entry-Level Jobs

Doctor Spin

Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Marketing agencies. Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Public affairs firms.