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Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

This has already sent shockwaves through global financial markets which will massively impact businesses and organisations. Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change.

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Public Relations vs Marketing

Doctor Spin

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

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What people think vs. What people think about

Onclusive

The key to public perception, public affairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important.

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What You Can Do With a Public Relations Degree

5W PR

Public affairs specialist Public affairs specialists with a public relations degree work in government agencies, non-profit organizations, and corporations to communicate with the public and influence policy decisions.

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Exploring the modern corporate communication function

Stephen Waddington

Two-fifths report to the Chief Communications Officer (CCO) or another communication leader, and 17% report to the Chief Marketing Officer (CMO) or another marketing leader. The communication function is commonly combined with marketing, followed by public affairs, and advertising.

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Public Relations Objectives

Doctor Spin

[link] Examples of Public Relations Objectives Here are a few examples of public relations objectives: Increase awareness via earned, shared and owned channels. Educate the market and modify perceptions. Increase positive publicity and decrease negative publicity. Source: Public Relations Review 2 Broom, G.,

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Where To Find Public Relations Entry-Level Jobs

Doctor Spin

Marketing agencies. Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Digital marketing- and social media agencies. Public affairs firms. Travel- and hospitality industry. Trade associations.