Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. However, I learned a lot about reporters and pitching in that capacity. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. And now onward with this month’s PR Tech Sum. >>>

Reddit 176

Reddit Software B2B Technology 176

OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? I think our obsession with brevity in a pitch often translates to that same obsession with brevity in a response, but those two are very different things. What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Education 98

PRSay

FEBRUARY 7, 2024

Traditional media continues to shrink while job opportunities in public relations, integrated communications, and social media expand and grow. I didn’t understand how to craft a good pitch and how to pitch a story. Absolutely!

Communications 192

Communications Sports Journalism Fashion 192

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Asif Choudry, director, We Are Resource talked about how his printing-led business had seen a boom in packages sent by employers to employees.

Report 203

Report Energy Print Measurement 203

Prohibition

AUGUST 16, 2023

The world of publishing is not just about paper and ink anymore, the print publishing sector has faced a massive decline in recent years. Starting off as a small readership print-only magazine, Portfolio North has increased its readership to 35k, got an influential social following, launched its own digital edition, and soon its own app.

Print 62

Print Publicity Media LinkedIn 62

Burrelles Fresh Ideas

JULY 17, 2023

Communications, public relations, and marketing messaging can be both proactive and reactive, which may be why they seem so pervasive. Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Watch word counts.

Pitching 54

Pitching Media Media Relations Writing 54

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

Sword and the Script

OCTOBER 15, 2020

Legal technology (legal tech) is a vertical market in which I specialize from a marketing and PR perspective. market alone. As such, there’s venture funding going to startups, tons of M&A by the larger players, which are typically part of holding companies, and currently a very frothy market for private equity activity.

Content Marketing 96

Content Marketing Marketing Print Software 96

5W PR

FEBRUARY 22, 2023

You can use both traditional offline PR methods as well as online marketing. A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

DECEMBER 18, 2019

You can use both traditional offline PR methods as well as online marketing. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In Live events can include many different possibilities, from the conventional to more outrageous guerrilla marketing tactics or Stunts.

Strategy 133

Strategy Marketing Trade Shows Video 133

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. This was always important but it has become even more crucial in an era of fractured, niche media.

Media 104

Media Pitching Trends Resources 104

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Influencer Marketing?

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. Perform a little market research and perhaps build separate event-based personas.

Community 91

Community How To Marketing Data 91

Burrelles Fresh Ideas

OCTOBER 24, 2023

Savvy businesspeople understand that the only thing you can predict about the market is its unpredictability. Markets evolve. But one fact remains steadfast: no matter what your industry may be or what kinds of market conditions you’re operating under, the indisputable preeminence of the customer.

Strategy 96

Strategy Ethics Social Media Data 96

5W PR

NOVEMBER 2, 2022

Advertising pitches do not work for them. Given below are tips on understanding and marketing to this generation. Optimize content for social media platforms. Millennials can be easily reached through social media platforms. Being proactive on social media platforms can help a brand.

Consumer 78

Consumer Print Social Media Advertising 78

Sword and the Script

SEPTEMBER 10, 2019

This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey. About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations.

Survey 98

Survey B2B Marketing Trade Shows 98

Mora Communications

MAY 7, 2015

And while we’re on the topic, do not confuse social media outreach with a public relations campaign. But, by launching a social media campaign are you simultaneously launching a PR campaign? They are both forms of marketing and they can (and actually should) overlap, but they are not the same animal. Definitely.

Social Media 49

Social Media Newspapers Media Pitching 49

Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. 16% on marketing analytics. 16% on marketing analytics. “As of revenue to 10.5%

Marketing 65

Marketing Survey Study B2B 65

Communications Conversations

SEPTEMBER 10, 2020

I really appreciated my time in radio and print journalism. Little known fact: You led social media management for the Business Journal during your time there. I spend a good chunk of my time on media relations and pitching. I coordinate a lot of TV segments and print/online interviews across the country.

Radio 167

Radio Journalism Interviews Energy 167

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat. It’s highly trackable.

Small Business 245

Small Business Media SMB Pitching 245

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. What’s the open rate in email marketing? The other half is content distribution. Distribution tends to fall to the wayside for several reasons.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Shift Communications

MARCH 15, 2022

What’s evident through the report is publishers are trying to navigate some seismic changes in the market. Many already had challenges growing revenue with traditional media business models. It’s true of both earned media strategy and owned media, from podcast and video series’ guest placements to social media video posts.

Strategy 103

Strategy Media Journalism Banking 103

Cision

SEPTEMBER 13, 2017

Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise. Once you’ve answered all of these questions, spend time looking at your industry and seeing what resonates, down to logo design and marketing messaging.

Corporate 270

Corporate Brand Branding Guidelines 270

Sword and the Script

APRIL 12, 2022

Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage.

Software 89

Software Pitching Measurement Enterprise 89

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? A company should share its marketing and industry trends with their public relations agency.

Print 112

Print Trends Agency Brand 112

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. I left newspapers in 2013 shortly before T he Plain Dealer in Cleveland started cutting back print publication schedules. What advice do you have for PR people that want to pitch you? Just understand the volume of material we get.

Meeting 78

Meeting Automotive Media Newspapers 78

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. How have you adjusted to the rise of social media in PR in recent years?

Journalism 78

Journalism Social Media Radio Fashion 78

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. Sales is a process and it takes time and just because you land in the media doesn’t mean you’ll get instant sales. Again, It could.

Television 130

Television Print Interviews YouTube 130

Prohibition

AUGUST 29, 2023

Influencer partnerships : Collaborate with influential food bloggers, vloggers, or social media personalities to create buzz around your new product or menu item. Media coverage : Reach out to food journalists and writers to secure media coverage for your launch.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. What are the most important PR and marketing tools for this kind of product? How can brands keep up?

Communications 253

Communications Data Local Survey 253

Solo PR Pro

JULY 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. Financial markets open trading at 6:30 a.m. I write or pitch media in the mornings, so I am only available beginning at noon daily. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. Michelle Kane, VoiceMatters, LLC.

Meeting 98

Meeting Writing Pitching Case Study 98

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads. As I say in the introduction above, marketing doesn’t work in isolation.

B2B 64

B2B Report Marketing Survey 64

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Does your media push translate into a foray into another medium? Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). 59% of decision-makers agree thought leadership is “a more trustworthy basis for assessing its capabilities and competencies than its marketing materials.”

Survey 95

Survey Industry Leadership Study 95

Sword and the Script

JULY 7, 2020

Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. I read it as a repositioning from just a database for media contacts or a tool for media monitoring, to a vision for managing the entire PR process.

Technology 123

Technology Publicity Software Print 123

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. 2017 PR Takeaways. Video is never, ever going away.

YouTube 136

YouTube Training Video Survey 136