Sword and the Script

OCTOBER 6, 2020

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. At a time when businesses are struggling to break through the noise and in-person meetings are rarely possible, digital PR platforms like Prowly bring more value than ever.” Here’s your monthly PR Tech Sum.

Software 176

Software SEO Company Tools 176

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 180

B2B Company Marketing SEO 180

Contently - Strategy

JULY 28, 2021

“SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. “It’s a collaboration between passionate editors and passionate SEO strategists,” Mackenzie said.

SEO 119

SEO Automotive YouTube Video 119

Prohibition

MARCH 21, 2022

We’re back this month with another meet the team feature! I also love the fact that PR and marketing is constantly evolving, so there’s always new things to learn. I did a journalism degree at Uni in Leeds and alongside my course, I did an internship in the PR team at a full-service marketing agency.

Meeting 62

Meeting Pinterest Agency SEO 62

The Resolution Blog

OCTOBER 30, 2017

This can be a little daunting, so here’s a quick guide to preparing for your first client meeting: Make them succeed If you can make your client look good in their role, you are onto a winner. Tip: If it is an important meeting, manually write yourself a script, read it once and throw it away. What pressures are they under?

Meeting 120

Meeting How To Radio Energy 120

Sword and the Script

FEBRUARY 20, 2024

Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Top metrics for marcom and PR vary The top metric for marketing communication (marcom) leaders is leads generated while the top metric for PR is stories placed. Sword and the Script is a boutique B2B marketing, PR and communications consultancy.

Report 106

Report Publicity Marketing Pitching 106

HMA Public Relations

JANUARY 18, 2024

Content marketing has become a vital marketing aspect for businesses in the evolving digital age. Discover how high-quality and consistent content can amplify your unique voice to the world and help meet a wide range of business goals in this post from Justin Liggin.

Content Marketing 88

Content Marketing Marketing Meeting SEO 88

PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. What is inbound marketing? Some examples of inbound marketing tactics include: Social media.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

Solo PR Pro

JUNE 8, 2021

After her time at the community health non-profit and a stint as an associate at PRSA, a former colleague recruited her to be the marketing manager at a new performance marketing company. Nicole wore many hats there, managing everything from PR and social media to content development and SEO. First taste of solo PR freedom.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

ImPRessions - Crenshaw Communications

MARCH 3, 2022

B2B Sales & Marketing Exchange (August, Boston). B2B media outlet Demand Gen Report produces this and the winter B2B Marketing Exchange events annually. This is HubSpot’s annual event that unites thought leaders from over 161 countries across marketing, sales, customer success, revenue operations, and more.

Conference 304

Conference B2B Content Marketing Case Study 304

Shift Communications

JUNE 14, 2023

In every call, strategy meeting and brainstorm, nearly every client (AI startup or not) asked how we, their PR team, can tie them to the genAI discussion. For lots of organizations, an AI marketing strategy works. It’s not baked into their products. They aren’t moving the technology forward in any way.

Company 78

Company Strategy Marketing Technology 78

Bianchi Biz Blog

SEPTEMBER 26, 2022

I produced white papers and executive guidance for management consulting company LRN, conferences for American Express Publishing’s Luxury Summit, the Luxury Marketing Council and PR Week’s annual conference. This meant we had to meet people and build relationships from scratch, too. You can follow Scotty on Twitter at: @scottyreiss.

Meeting 74

Meeting Automotive Media Journalism 74

Stephen Waddington

AUGUST 12, 2020

COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. Innovation in the PR industry is alive and well.

Agency 161

Agency Meeting Crisis Energy 161

Shift Communications

JUNE 14, 2023

In every call, strategy meeting and brainstorm, nearly every client (AI startup or not) asked how we, their PR team, can tie them to the genAI discussion. For lots of organizations, an AI marketing strategy works. It’s not baked into their products. They aren’t moving the technology forward in any way.

Company 78

Company Strategy Marketing Technology 78

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Content Marketers Have Insufficient Resources.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Sometimes it feels like there are simply not enough media outlets to meet the goals of those PR team members trying to fill their client reports with good news. Positive press drives SEO. Look at the flipside of the PR agency that wants to offer a range of marketing services. Here’s why.

SEO 227

SEO Agency Reputation Policies 227

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. This has application in a range of public relations situations from qualitative research to meeting summaries. The shiny new toy is an ethical minefield.

Publicity 98

Publicity Wikipedia Marketing Training 98

PR 20/20

JANUARY 19, 2023

If not, now’s the time to start—especially if you prefer streamlined content marketing efforts. Below we dive into buyer personas, the benefits, and how they can support your overall content marketing strategy. The strongest buyer personas are based on the market research you gather from your existing customer base.

Content Marketing 78

Content Marketing Marketing eBook SEO 78

Bianchi Biz Blog

MAY 30, 2024

Added Reach & SEO: Respected, independent media outlets hold a much higher authority ranking with Google and other search engines, and those articles will turn up in search results for years, well beyond the life of a print issue story. And we know most people don’t go past that first page or two when looking at Google search results.

Automotive 91

Automotive Engineering Mobile SEO 91

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. The Beginner’s Guide to SEO | Moz.

Content Marketing 111

Content Marketing Marketing SEO Video 111

Buzzstream

JANUARY 26, 2024

Bulk emailers will get temporary errors on a small percentage of emails they send that don’t meet the requirements. April 2024 – Google will begin rejecting a percentage of bulk senders’ emails that don’t meet the guidelines. You can skip these first three checks if you meet SPF, DKIM, and DMARC (for bulk senders).

Google 133

Google Guidelines SEO Reputation 133

The Hoyt Organization

JUNE 14, 2024

Google’s Helpful Content Update has changed how we approach SEO and impacted many travel sites positively and negatively. What can your travel brand do to meet these guidelines and rank high on search engines? This update emphasizes creating people-first content that satisfies users’ curiosity.

Travel 52

Travel Brand Branding Guidelines 52

Landis PR

JANUARY 30, 2024

Research shows that 44% of decision-makers become less receptive to sales calls and traditional marketing during economic downturns. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

PR in High Definition

SEPTEMBER 28, 2023

With search engine optimisation (SEO) serving as a key method for marketing and communications professionals to reach their audiences, this news made me wonder – how much power do search engines actually wield to control how we think about certain organisations and products? Interested in hearing more on this topic?

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Engineering SEO Wireless Google 62

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” ” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. A subreddit upended the stock market, and Bitcoin almost got to the moon. Chen’s right. Brainstorm a surplus of ideas.

Financial 144

Financial Banking How To Marketing 144

PR in High Definition

SEPTEMBER 30, 2016

With control of 81.67% of the search engine market, how consumers and businesses find your brand online is most likely to be through Google. Many companies may feel that they have only just fully come to grips with the notions of keywords and on-site SEO but Google is developing and changing. The best way to do this?

Google 48

Google SEO Meeting Brand 48

5W PR

APRIL 28, 2022

Marketing is an essential function of any industry or business. A business can be a small one or a giant conglomeration – they need to prioritize marketing, irrespective of size. Does the Cannabis Industry Need Marketing? And similar to any other industry, the cannabis industry can benefit from marketing.

Marketing 88

Marketing Government Guidelines Education 88

The Resolution Blog

OCTOBER 26, 2017

I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. The answer will come with a clear objective linked to an organisational goal and KPIs in place to meet it.

How To 180

How To SEO eBook Measurement 180

Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. And what’s better than e-meeting new people from across the globe and learning from their experiences? No, that doesn’t mean I don’t like my friends or family. Ain’t that awesome?

Meeting 40

Meeting Communications Marketing Community 40

5W PR

NOVEMBER 9, 2017

I saw Julia Engle of Gal Meets Glam in a J.Crew top and it took less than 10 minutes before I purchased it. This poplin pullover quickly became a wardrobe staple while simultaneously solidifying my belief in the power of influencer marketing. Forbes reported that 84% of marketers planned on working with influencers in 2017.

Marketing 95

Marketing SEO Creativity YouTube 95

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Marketers can now focus on the big picture.

Marketing 118

Marketing Data B2C Big Data 118

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies. Understand your target audience Before diving into content creation, it’s crucial to identify and understand your target audience.

Engineering 100

Engineering Writing Mobile SEO 100

Bianchi Biz Blog

JUNE 14, 2023

Join Forces In the ever dynamic and tumultuous world of automotive and mobility suppliers, staying ahead of the competition requires a comprehensive and integrated approach to marketing communications. a full-service integrated marketing communications firm. a full-service integrated marketing communications firm.

Mobile 74

Mobile Automotive Brand Branding 74

Contently - Strategy

AUGUST 19, 2020

It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own. Online advocates can also offer feedback on everything from products and services to marketing messaging. Clients typically offer extra support during these meetings to work around conditions or disabilities.

Healthcare 141

Healthcare Content Marketing Marketing Instagram 141

Onclusive

JUNE 21, 2017

Maybe running a targeted marketing campaign in tandem with PR is your best bet. PR and marketing are converging. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ said Furey, “Probably not.” Proving PR’s value lies in the quantitative.

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Storytelling SEO Community Engineering 329