What is Technology PR?
Ronn Torossian
MAY 4, 2022
With the advent of the internet and social media, technology PR has become increasingly complex. The post What is Technology PR? appeared first on.
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Ronn Torossian
MAY 4, 2022
With the advent of the internet and social media, technology PR has become increasingly complex. The post What is Technology PR? appeared first on.
ImPRessions - Crenshaw Communications
JUNE 28, 2023
Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. The challenge that any new technology faces is explaining the full implications of its tech once unleashed. As disruptive technologies aim to overturn the status quo, they often challenge entrenched systems.
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Onclusive
JANUARY 4, 2022
Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. Together the three businesses merge to create a new global media monitoring, measurement, and workflow management partner for PR and communications.
ImPRessions - Crenshaw Communications
OCTOBER 23, 2023
That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. As a PR team that serves high-growth technology clients, so do we.
Business Wire
JANUARY 26, 2023
As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape.
Onclusive
MARCH 22, 2021
Onclusive & Business Wire Team Up to Identify Characteristics of a Winning News Release In a first-of-its-kind research study in 2020, we analyzed press releases across two dozen industries to better understand syndicated pick-up, social media engagement, and editorial coverage. VP, Product Marketing. Speaker Info. Brian Mossop.
Onclusive
DECEMBER 20, 2021
As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Are they thinking about where the market will be in 1, 3 or 5 years from now? Request a Demo today.
Sword and the Script
APRIL 16, 2024
Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. Too many investors and founders recommend avoiding marketing during the early stages.
ImPRessions - Crenshaw Communications
JUNE 5, 2019
A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Earned media drives brand differentiation.
Sword and the Script
APRIL 23, 2024
The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. This is true inside and outside of marketing. We need to experiment with marketing too.
Bianchi Biz Blog
JANUARY 18, 2024
Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 You can see more automotive technology there than anywhere else in the world.”
Onclusive
DECEMBER 6, 2021
Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers. Stacey Hedman.
Bianchi Biz Blog
AUGUST 8, 2022
I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets.
Sword and the Script
MARCH 19, 2024
Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I Sword and the Script Media can help with B2B marketing, PR and social media.
Burrelles Fresh Ideas
FEBRUARY 6, 2024
The convergence of sport and fashion has emerged as a fascinating space where innovation, trendsetting, and technological advancements collide. Cutting-edge technologies have revolutionized how sportswear is designed, manufactured, and perceived. Here are some ways they incorporate technology into their PR and marketing efforts.
Agility PR Solutions
JANUARY 15, 2024
percent of marketing budgets in 2022 to marketing technology like media monitoring tools to track their online presence and mentions. Media monitoring is an important practice for any business to move ahead in this diverse market. Most businesses allocated 25.4
Onclusive
DECEMBER 1, 2021
If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. In the past, evaluating ROI for media monitoring was much more challenging than, say, for demand generation or even SEO.
ImPRessions - Crenshaw Communications
NOVEMBER 21, 2023
As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry.
Sword and the Script
JANUARY 19, 2021
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?
ImPRessions - Crenshaw Communications
MAY 3, 2021
In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. When gaining media traction is challenging, how can PR pros generate media attention for the stories they want to tell? And not every business is a household name. Look globally for reactive news.
Onclusive
MAY 12, 2022
One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Brand engagement, including the volume of social media amplification and presence of a backlink. ? Research methodology.
Agility PR Solutions
FEBRUARY 7, 2024
As the Creator Economy continues to grow and diversify, new research from creative marketing platform Thinkific Labs finds that after a year of massive shifts across the technology sector and the wider economy, online learning is growing and offers financial stability for the consistently increasing body of creators.
Agility PR Solutions
SEPTEMBER 9, 2022
With new technological advances always around the corner, the PR industry is constantly evolving. Customers interact with brands through social media, websites, and mobile apps. PR professionals must determine how best to leverage technology to remain competitive and relevant in the market.
5W PR
MAY 4, 2022
PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. Blockchain technology can help PR professionals verify whether someone actually saw an ad or read an article about their business. Evolution of Blockchain Technology.
ImPRessions - Crenshaw Communications
MARCH 30, 2022
Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible. For more on mastering your media training, check out this post. Study the briefing doc.
Remote PR Jobs
SEPTEMBER 25, 2023
Originally seen on Forbes What technology PR agencies do is not rocket science. However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. Instead, be professional and courteous.
Agility PR Solutions
APRIL 7, 2022
PR professionals use many new technologies to improve their work, including social media, live video streaming, and digital marketing. The best way to improve your public relations is to keep up with the latest trends in technology. […].
Sword and the Script
SEPTEMBER 12, 2023
58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.
Critical Mention
AUGUST 7, 2020
NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. In recent months, Padhye was also one of the principles responsible for adding thousands of YouTube channels to Critical Mention’s media monitoring capabilities. . About Critical Mention.
ImPRessions - Crenshaw Communications
JULY 10, 2023
As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.
Onclusive
JUNE 23, 2022
This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand.
Onclusive
AUGUST 3, 2021
Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.
Bianchi Biz Blog
FEBRUARY 16, 2023
With the wealth of information available out there, it’s sometimes hard to narrow down the best resources to help keep automotive and mobility technology supplier executives informed. Automotive Views : Host Jamie Butters of Automotive News offers a one-minute update on innovations that are shaping the future of Detroit’s automotive industry.
Onclusive
JUNE 24, 2020
In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. Owned media strategies are no exception.
Business Wire
MARCH 7, 2024
A conduit between companies and the media, news releases allow organizations to share important updates with their target audiences. As with any marketing and communications tactic, it’s important to understand the return on investment (ROI) for press release distribution.
Onclusive
SEPTEMBER 16, 2019
Called the “Earned & Social Media Analytics” report, this advanced capability will measure syndicated, earned, and social media coverage and will provide insights that include metrics such as volume, social and influencer engagement, advanced sentiment analysis, geolocation, and more. Warm Regards, Dan Beltramo.
Sword and the Script
JULY 7, 2020
Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.
ReimaginePR
JUNE 15, 2020
Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. billion people are active social media users , and not having access to it is lethal to your business.
ImPRessions - Crenshaw Communications
MAY 28, 2020
In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? It often comes down to the right media strategy. In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story.
Cision
JANUARY 20, 2016
If you’ve been cheaping out and trying to DIY all the marketing or public relations tasks for your company, you’re really making life hard for yourself. There are some fantastic platforms that take a lot of the effort out of marketing and PR, and they’re not as expensive as you’d think. Your mom , dude. So you do nothing.
ImPRessions - Crenshaw Communications
APRIL 30, 2020
Here’s a roundup of some top advertising and marketing podcasts. They’ve featured a stellar lineup of industry experts including Innovid Founder Tal Chalozin , advertising legend Martin Sorrell , marketing veteran and DoubleVerify interim CEO Laura Desmond and many more. AdExchanger Social Distancing With Friends. The Mumbrellacast.
Agility PR Solutions
SEPTEMBER 27, 2023
As brands seek to stand out from competitors and offer audiences targeted content, many are turning to social media marketing for support. In particular, influencer marketing is enjoying a popularity boom, alongside new technology like AI content marketing tools.
Bianchi Biz Blog
JUNE 1, 2023
In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.
ImPRessions - Crenshaw Communications
FEBRUARY 1, 2021
Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.
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