Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. At a point in time, we started worrying about integration and how we integrate what we do for our clients.

Banking 199

Banking Marketing Measurement Leadership 199

5W PR

APRIL 8, 2024

Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Backing new product launches The debut of a new digital financial product, say a mobile budgeting app or robo-advisor platform, demands a skillfully crafted PR campaign.

Consumer 78

Consumer Financial Ethics Banking 78

PR 20/20

MARCH 7, 2023

Simply having a college degree or background in a related marketing role isn’t enough— instead, we stay hungry for knowledge and seek to learn more. Marketing is a fast-paced and ever-changing industry, meaning staying up on the latest trends, techs, and best practices is constantly important to your career.

Course 52

Course Marketing Analytics Google 52

Wadds Inc.

NOVEMBER 15, 2023

A marketing industry insider explores how a business built on promoting consumption adapts to promoting positive behaviour change that doesn’t cost the earth. She is now an advisor on branding and purpose, having become disillusioned with a career built on selling. Purpose is not just a buzzword.

Brand 98

Brand Branding Ethics Internal 98

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Stern + Associates

APRIL 13, 2023

As an advisor and through her engaging talks , Wilkinson invites a deepening, expansion and reinvigoration of why by setting purpose in the context of climate change and the planetary need for regeneration. A Guide to Influencing Climate Action When people hear about the climate crisis, they often ask the same question: “What can I do?”

Policies 94

Policies Energy Government Crisis 94

Stern + Associates

JULY 28, 2023

A thought leadership strategy involves transitioning a brand’s communication from product-centric discussions to actively addressing industry and customer challenges, making the brand a trusted advisor to a wider audience. It’s about tapping into the brand’s community, employees, and industry.

Leadership 62

Leadership Strategy How To Groups 62

PR 20/20

OCTOBER 14, 2021

As marketers, anything that is measurable and quantifiable should get our attention, and the week’s sessions were filled with interesting numbers. Financial advisors will tell you that when investing, you want to aim for an ROI above 7%. But on average, for every dollar spent, advertisers earned $8 in revenue.

Marketing 87

Marketing B2B Advertising Advertising 87

Onclusive

NOVEMBER 10, 2021

What we are talking about is getting granular and identifying the factors underneath each PESTLE category that are the most influential. Smart tools like Onclusive can automate this process for you, or you could use technology in combination with resources such as a data analytics or marketing analytics team if your company has one.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

MARCH 24, 2022

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Get the right data & measurement tools. Establish your PR measurement framework. What is a measurement framework?

Measurement 396

Measurement Data Hotels Viral 396

Prohibition

SEPTEMBER 1, 2023

Since then, he has become a leading figure in the world of digital marketing; known for his extensive experience in digital strategy. Leadership is not merely about managing a team but involves taking personal ownership and accountability. A bad manager is the reason why over 75% of people leave their jobs. Is your team trained up?

Agency 71

Agency Leadership Training Big Data 71

Contently - Strategy

AUGUST 5, 2020

“Our world flipped,” said Shawna Dennis, who leads all of marketing for the physician-focused financial services company. By March 13, the entire marketing team was mobilized around an entirely new content strategy. It was made possible by years of groundwork and an audience-first approach to marketing.

Financial 133

Financial Strategy Government Leadership 133

PR 20/20

OCTOBER 14, 2021

As marketers, anything that is measurable and quantifiable should get our attention, and the week’s sessions were filled with interesting numbers. Financial advisors will tell you that when investing, you want to aim for an ROI above 7%. But on average, for every dollar spent, advertisers earned $8 in revenue.

Marketing 52

Marketing B2B Advertising Advertising 52

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework. What feels good about it?

Content Marketing 52

Content Marketing Marketing System Reputation 52

Flack's Revenge

DECEMBER 14, 2016

We are techies here at Fusion PR , and generally pretty smart about PR and marketing tech. One person chimed in and said, essentially, “just go out and do great PR – you are wasting your time trying to measure.” The Complete Guide to Dashboards – The Measurement Advisor. So I kept looking.

Measurement 120

Measurement Exercises Interviews Tools 120

Onclusive

AUGUST 9, 2017

Sharing insights about what’s working with different types of PR and marketing campaigns is one way to establish such trust. Sales and marketing departments can be especially distanced and therefore don’t often make “insights sharing” a regular occurrence. Sales and marketing are two different planets on very different orbits.

How To 220

How To Report Company Marketing 220

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market.

Local 227

Local Energy Agency Policies 227

PR 20/20

JUNE 5, 2018

Simply having a college degree or background in a related marketing role isn’t enough— instead, we stay hungry for knowledge and seek to learn more. Marketing is a fast-paced and ever-changing industry, meaning staying up on the latest trends, techs and best practices is constantly important to your career. Measurement best practices.

Course 64

Course Marketing Analytics Google 64

PR 20/20

JANUARY 15, 2019

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year.

Trends 57

Trends Marketing Software Video 57

MaccaPR

NOVEMBER 18, 2020

As president of the Maccabee agency for 24 years, I’ve been motivated by a different sort of advisor – Penn & Teller, David Blaine, David Copperfield and Harry Houdini (pictured right). To learn more about focusing your brand, check out an exquisite book, Take A Stand For Your Brand. magicians, illusionists, and conjurors.

Marketing 62

Marketing Agency Video Brand 62

Sword and the Script

DECEMBER 20, 2016

Here are my predictions for PR , content marketing and social media ; one each. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media. PR is the Best Kept Secret in Effective Content Marketing.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Lines between what constitutes PR and content marketing continue to blur. Pressure on measurement. Short staffed.

Communications 122

Communications Crisis Internal International 122

Stephen Waddington

JULY 6, 2022

In the UK the public relations market employs 99,900 people and contributes £16.7 Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. This is related to previous point about education. To provide valued counsel and be a trusted advisor.

Publicity 167

Publicity Ethics Training Education 167

PR 20/20

AUGUST 22, 2017

At times, working in a marketing department can feel like being on trial. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Human Resources is uneasy about adopting an employee social media policy. The Real Reasons Inbound Marketing Is Scary.

Marketing 87

Marketing Resources Technology Internal 87

Stern + Associates

FEBRUARY 20, 2023

The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.” Through keynote presentations, interactive workshops and as an advisor to AI companies Kai.ai

Local 99

Local Community Ethics Education 99

Sword and the Script

JANUARY 31, 2023

” A Norwegian Krone equals about $1.80 Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In April, it acquired Klear , an Israeli influencer marketing platform for $17.8 PR Tech Briefing].

Software 78

Software Case Study Technology Tools 78

Stern + Associates

JUNE 22, 2023

Leveraging Corporate Communication to Execute Strategy In his landmark 1993 textbook, “ Corporate Communication ” (McGraw Hill), now in its eighth edition, Argenti urges leaders to think of corporate communication as less about the mechanics of how organizations communicate, and more about how leaders can use communication to execute strategy.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

wiredPRworks

MAY 23, 2022

To date, I’ve written 373 posts about LinkedIn. After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

NOVEMBER 20, 2015

Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement. Dan encouraged brands to share the information about competitors with sales teams. Pauline Chow , a data scientist at Clique Inc.,

Media 120

Media Social Media Community Measurement 120

Beyond PR

JUNE 14, 2016

New marketing technology, measurement platforms and other advances have greatly expanded the sources that marketers can sift through for nuggets of information. And are you sharing the riches you’re minting with colleagues outside of the marketing department? Market Research. Let’s see what you can find.

How To 40

How To Marketing Training Product Launch 40

Rock the Status Quo

JULY 14, 2015

All great questions to be thinking about, since reviews have incredible impact on reputation and visibility, and a conversation that PR can/should kickstart, if it isn’t happening. Customer Reviews: People are Talking About You…Without You. How have you kickstarted the conversation about online reviews? Click To Tweet.

Retail 100

Retail Customer Service Google Reputation 100

Wadds Inc.

JULY 6, 2022

In the UK the public relations market employs 99,900 people and contributes £16.7 Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. This is related to previous point about education. To provide valued counsel and be a trusted advisor.

Publicity 72

Publicity Ethics Training Education 72

Deirdre Breakenridge

OCTOBER 20, 2015

However, if I may, one thing that I learned about teaching over the years is that to be a good teacher, one has to be a lifelong student. Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market.

Education 150

Education Training Course Social Media 150

PR Conversations

OCTOBER 28, 2014

At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. No other than WPP’s Sir Martin Sorrell—arguably the world’s most successful marketing services entrepreneur—said so, too, in the October UK edition of PR Week. The four Ps of public relations leadership.

Leadership 111

Leadership Publicity Government Journalism 111

OnePitch

APRIL 14, 2022

Tell us a bit about your current role, what a typical day looks like, and who your clients are. to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent. Read below for the entire interview with Cortney Williams: 1.)

Healthcare 52

Healthcare How To Pitching Product Launch 52

Reputation Us

JANUARY 3, 2020

In addition, 85 percent of responders said they feel positive about companies that are involved in their communities. The Reputation Institute, a reputation measurement and management services firm has published the study since 2011. But community-oriented companies wrap their mission into their products and marketing.

Reputation 60

Reputation Corporate Survey Employee 60

Waxing UnLyrical

NOVEMBER 21, 2011

We even built and launched a consumer app helping power users (the term “influencer” didn’t exist to describe online authorities at the time) measure their success and gain insights on their contribution, their peer network, etc. I liked the ring of it – “social credit score,” yeah! But why pretend to be something else?

Measurement 83

Measurement Advertising Advertising Data 83