6 reasons your content marketing program is struggling

PR Daily

It all comes down to strategy, calls to action and an effective measurement program. Content marketing has emerged as one of the most effective ways for organizations to communicate with their key audiences. It’s a marketer’s dream, right? Define how you will measure success.

Infographic: 9 content marketing metrics that matter

PR Daily

During the current media environment, its’ more important than ever to measure your campaigns. This infographic from Shane Barker shares nine of the metrics that matter for content marketing. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. See how to measure your content’s success by checking out the full infographic. Infographics Marketing

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Infographic: How to measure social media success

PR Daily

Proving its power, however, continues to baffle many in the marketing world. To tie your online efforts to your organization’s profits and measure your return on investment, it’s essential to have a game plan in place. RELATED: Join us at Intel HQ for the Brand Storytelling & Content Marketing Conference.]. breaks down a four-step process for proving the influence of your online performance in its handy infographic.

Infographic: 15 essential resources for digital marketers

PR Daily

To build a successful marketing strategy, brand managers require the right tools. Whether you’re looking to improve your rank on search engine results pages, create more visually captivating digital ads, manage social media channels, or even if you’re struggling to measure your digital marketing efforts , there’s an online resource that can help—and it might be free. RELATED: We're recognizing the brightest minds in digital marketing and social media. ].

Why CEOs Should Invest in PR Attribution and PR Measurement


In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. To optimize the ROI on digital marketing spend, CEOs, CCOs, and CMOs need to invest in PRTech , in addition to MarTech. So what does digital marketing growth have to do with PR? PR and marketing convergence.

How to Measure the Results of B2B Influencer Marketing

B2B PR Sense

Still on the fence about influencer marketing? This illustrates why B2B influencer marketing is growing in power and popularity among many marketers. Can you measure the results of your influencer marketing program? Does lack of effective measurement hold you back from embracing influencer marketing as a tool in your campaigns? How Does Influencer Marketing Help Your Brand? Influencer marketing is still in its infancy stages.

B2B 120

Infographic: Do’s and don’ts for social media marketers

PR Daily

This infographic offers some basic do’s and don’ts for communicators who want to engage on social media. Know what success looks like for your campaign, and measure your progress. Don’t broadcast marketing drivel. Your audience gets enough of your marketing messages elsewhere. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. To learn more about what works and what irks on social media, consult the full infographic.

Infographic: 10 ways tech is transforming digital marketing

PR Daily

Big data, artificial intelligence and augmented reality can help create engaging marketing campaigns. Consult this guide for what digital tools to add to your marketing repertoire. Tools such as voice assistants and artificial intelligence are making digital marketers’ lives easier and helping create more targeted campaigns and ads. However, many marketers struggle to keep up with the these innovative tactics. Marketing digital marketing marketing infographic

Infographic: How much time we spend on social media

PR Daily

This infographic offers vital insights. This infographic from Famemass offers insights into how users use their social media apps and what topics keep them engaged. The infographic lists a few key topics for keeping people engaged: Staying up to date on the latest news. To see more about how consumers use social media platforms, consult the full infographic. The post Infographic: How much time we spend on social media appeared first on PR Daily.

Infographic: Create a digital marketing measurement plan in 4 steps

PR Daily

Do you remember when measurement was fun? You know, those days when your parents measured how much you grew each year by marking your height on the kitchen door, or you counted your allowance to see if you had enough money to buy a bike. Unfortunately for many communicators, the word "measurement" doesn't trigger such happy feelings. Measurement now means tracking social media engagement, email opens and website clicks.

Infographic: 7 conversion goals for your website

PR Daily

Do you know what you should measure when it comes to optimizing your website? This infographic from Red Web Design shares seven conversion scenarios for your website content. To see more ways to redefine your content goals, read the full infographic. The post Infographic: 7 conversion goals for your website appeared first on PR Daily. Content Marketing Infographics WebsitesHere are some goals that might count as a conversion.

Infographic: How to design infographics that attract new customers

PR Daily

Infographics do more than make overwhelming data more palatable. RELATED: Join us for our one-of-a-kind Measurement for Communicators Academy. ]. This infographic from Spiralytics offers guidance for creating, distributing and repurposing infographics to maximize its marketing benefits. Get the most mileage out of your infographics by repurposing them in multiple marketing pieces. Content Marketing Infographics Marketing marketing infographic

Measurement, Analytics a Hot Skill

The Proactive Report

Just this last week there were several articles in the news about the value of measurement and analytics. These are just a few of the stories published recently: Forbes: Data Science is the Key to Marketing ROI. Take a look at the marketing and PR jobs posted on sites like Indeed, Glass Door or even LinkedIn, and you’ll find these words cropping up in a large percentage of the ads. Develop, research, and write data-oriented stories, reports and infographics.

Tips for successful digital marketing measurement

PR Daily

Sixty percent of social media marketers say measuring social media's ROI is their biggest challenge. Only 21 percent of content marketers say they successfully measure ROI, and just half of all social media marketers say data inform their organizations' social media strategies. an infographic. by Constant Contact, indicate that measurement is still a major challenge for marketers. If you can relate, the infographic can help.

Infographic: Email design trends that will dominate 2019

PR Daily

Consider these insights when creating—or updating—your marketing strategy. Email marketing has a proven track record of success, but brand managers must be willing to adapt if they want to continue to reap the benefits of this powerful marketing channel. According to an infographic from Email Monks , readers want visually compelling, interactive emails. RELATED: Struggling to measure the success of your comms programs?

11 tips on social media and health care marketing

PR Daily

Savvy PR and marketing leaders are learning how their work connects to business outcomes. RELATED: Struggling to measure the success of your comms programs? This infographic is a reminder for experienced professionals—and serves as a solid primer for newcomers to the industry. The post 11 tips on social media and health care marketing appeared first on PR Daily. Health Care Infographics Marketing Social Media

The Simple Truth Behind Measuring Content Effectiveness

Rock the Status Quo

One simple task that significantly improves the success of your content marketing is the ability to identify what pieces of content are driving results and which are not. It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. If your online marketing isn’t designed to drive traffic, you have a problem.

Infographic: How to create content that produces results

PR Daily

Your content marketing efforts aren’t just an exercise. Here’s how to make sure all your time and money are going toward measurable goals. This infographic from Spiralytics offers tips for creating content that serves a clear purpose. To learn more about how to create content that suits your specific goals, read the full infographic. The post Infographic: How to create content that produces results appeared first on PR Daily. Content Marketing Infographics

Infographic: 15 guaranteed ways to repel your social media audience

PR Daily

RELATED: Struggling to measure the success of your comms programs? This infographic from Inklyo details 15 missteps that can undermine your social media strategy. Failing to measure your efforts. To see all the blunders that could undo your social media campaign, read the full infographic. The post Infographic: 15 guaranteed ways to repel your social media audience appeared first on PR Daily. Infographics Marketing Social Media social media infographic

Infographic: How to measure the success of your videos

PR Daily

This infographic. See the full infographic to learn why video is such an important part of your marketing mix, along with tips on how to convince others that the cost is worth it for your organization Good video is a big investment. Even if you buy cheap equipment and avoid costly styles that require heavy planning and editing, your videos are going to cost money.

Infographic: How to use data to inform your content strategy

PR Daily

This infographic from Unbounce shares how to create a stellar content program with free tools and only one person—all in a single day of work. To learn how to build your content strategy so that it develops a robust following, consult the full infographic. The post Infographic: How to use data to inform your content strategy appeared first on PR Daily. Content Marketing MeasurementYour efforts don’t have to be a shot in the dark.

Data 107

Infographic: Social media stats to inform your next move

PR Daily

Social media is an ever more important tool for PR pros and marketers. However, as many platforms change their algorithms, adopt pay-to-play practices and search for better relationships with their user bases, marketers must constantly adapt. RELATED: Join us for our one-of-a-kind Measurement for Communicators Academy. ]. This infographic from Status Brew compiles the latest user data, highlighting platforms that enjoy consistently favorable results.

PR measurement and digital communications two biggest skills gaps for PR

Stuart Bruce

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management. I find it particularly alarming that while measurement is the top skills gap (identified by 53% of respondents), strategic planning is only identified by 32%.

5 steps to health infographic greatness

PR Daily

Depending on the subject, infographics can be a very useful tool to help hospitals and health organizations visualize their content and translate complex information into something digestible for a lay audience. Here are five steps to health infographic greatness: Make a plan: As in all communications, diagnose first, prescribe second. If you start off thinking an infographic is the best way to communicate an idea, the likelihood is, you’ll end up with an infographic.

Infographic: Common mistakes to avoid in your social media strategy

PR Daily

Social media is becoming a bigger part of most marketers’ lives as they try to reach new customers and develop consumer trust. This infographic from Your Marketing Lady offers seven social media mistakes that brand managers should avoid. You aren’t measuring your campaigns. To learn about how these mistakes can harm your online reputation and undermine your social media presence, consult the full infographic. Infographics Social Media social media infographic

Infographic: Content marketing from A to Z

PR Daily

Savvy marketers know that they should cast a wide net to, perhaps, get lucky and go viral. A new infographic. offers a comprehensive guide for content marketers with tips for creation and measurement, along with resources for better distribution. See the full infographic here Content might be king, but without a robust strategy, yours won’t wear the crown for long. Content creation starts as an easy investment, a few blog posts and a new page on your website.

Infographic: The ABCs of personal branding

PR Daily

This infographic from The Road to Recognition offers insights on how to develop your personal brand with an A-to-Z list of essential branding tenets. SURVEY: Measure how well your internal comms stack up ]. Learn how to develop your professional brand by reading the full infographic. The post Infographic: The ABCs of personal branding appeared first on PR Daily. Branding Content Marketing Marketing

Infographic: 18 business books for busy PR pros

PR Daily

RELATED: Join us for our one-of-a-kind Measurement for Communicators Academy. ]. See the full list from the infographic. Matthew Royse is the regional marketing director for Freudenberg IT, a global IT solutions provider. The post Infographic: 18 business books for busy PR pros appeared first on PR Daily. Infographics PR PR books PR infographicDo you have a hard time fitting reading into your hectic schedule?

Infographic: How to give and receive criticism

PR Daily

To improve your campaigns, your efforts must be measured, and team members must be held to account. This infographic from Get VOIP shares the essential elements of effective constructive criticism. The post Infographic: How to give and receive criticism appeared first on PR Daily. Featured Marketing Media Relations Social Media Writing & EditingHere is how to solicit and offer critical feedback without alienating your team.

10 Easy Steps to Set up Marketing Analytics [Infographic]

Solo PR Pro

Measurement has always been critical to PR professionals, but has grown more complex with the overabundance of data available to us. Xerago produced this infographic that can be used a quick and easy checklist to help you set up analytics for client campaigns. The 10 easy steps will keep you focused on measuring what matters to your client. Living the Life analytics marketing analytics Measurement PR pr measurement

Infographic: How branding influences purchase intent

PR Daily

FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ]. This infographic from Invesp offers tips on what part(s) of your brand to invest in to influence the purchase choices consumers make every day. To learn which attributes are the most important for your organization, along with other benchmarks to assess your efforts, read the full infographic. The post Infographic: How branding influences purchase intent appeared first on PR Daily.

Infographic: What trends signal a bright future for content marketing?

PR Daily

The sea of content that floods the internet is not subsiding—and lackadaisical marketers risk missing the tide. Instead, identify your target audience and develop a content marketing strategy that produces useful, engaging content that readers want to consume. You can’t just dip your toes into the content marketing pool, either. According to An infographic. RELATED: Join us in San Diego for the Measurement for Communicators Conference.].

Trends 103

Tapping the Power of Pinterest for Public Relations

Glean.info Blog

Brands believe that Pinterest is best for marketing visually appealing products desired mostly by women in their 30s and 40s. But public relations and marketing experts familiar with Pinterest say the social platform can provide important public relations benefits. ” Measure it.

Measuring risk for ‘scandal insurance,’ Walmart defends gun sales, and yes, pumpkin-spice Spam is a thing

PR Daily

Also: AP Stylebook offers a back-to-school guide, Tiffany markets diamonds for men , and YouTube changes its copyright policies. We estimate that we represent about 2 percent of the market for firearms today, which we believe places us outside at least the top three sellers in the industry. How should marketers and PR pros take a stand on cultural issues? MEASURED THOUGHTS. Why it matters: There are two takeaways for PR and marketing pros.

3 Tips for Effective Infographics: Data, Design and Distribution [UML]

Sword and the Script

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. But Those Troubled Infographics. 3 Studies that Challenge Marketing Assumptions [UML].

101 articles to help your 2017 PR, monitoring, and measurement planning

Media Bullseye

In today’s ever-evolving PR and monitoring/measurement industries, practitioners need to remain updated and educated to achieve success. This post compiled 101 articles about PR, social media, and media monitoring/measurement to provide professionals with access to necessary, useful knowledge. How to Use Content Marketing for a Successful PR Campaign by Erika Taylor Montgomery for PR News. Media Measurement and Monitoring News/Trends.

Infographic: How AI advances have affected email tactics

PR Daily

Machine learning and automation are revolutionizing how marketers use email. One of the areas where AI helps the most is email marketing and messaging. FREE DOWNLOAD: Email measurement insights and best practices ]. This infographic from Connext Digital shares seven different ways artificial intelligence can help communicators build stronger email campaigns. The post Infographic: How AI advances have affected email tactics appeared first on PR Daily.

Is Influencer Marketing the Future of Marketing? (Infographic)

PR 20/20

Shane is a digital marketing consultant that specializes in influencer marketing, product launches, sales funnels, targeted traffic and website conversions. From digital marketers to top brands, everyone is making the most of influencer marketing. But, why is there such hype about influencer marketing? Several studies have revealed that there’s a good reason why so many marketers and brands are flocking to influencers. The Impacts of Influencer Marketing.

A guide to infographics

PR Daily

An infographic about infographics? If you’re considering infographics as part of your content strategy, where do you start—and how do you get from an infographic idea to measuring its effectiveness? RELATED: Learn new techniques to attract audiences with visuals at our infographics virtual event. An infographic from One Spot provides some excellent pointers for content marketers looking to hop into the infographic game, including these six tips: 1.

Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content

Sword and the Script

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle.

B2B 110