9 keys to measuring content marketing success
JANUARY 17, 2020
If you want your marketing campaigns to work, you’d better be ready to work. Brainstorming, content creation, publishing and distribution all take forethought and planning. That and measuring your campaign’s effectiveness. For example, here’s a helpful snapshot for social media marketing.). Every marketing campaign should have a clear goal, along with specific, measurable KPIs to gauge progress. Social media content metrics.