NewsWhip

JANUARY 19, 2024

Here are some other brands that captured attention in the news and on social media. The video, first posted on the actress’ account, was not well received by the conservative public, and resulted in support for the Delta employee in discussions across social media. million engagements on the platform.

Advertising 78

Advertising Advertising Brand Branding 78

Cision

AUGUST 15, 2017

” Social media is becoming a dictating force in all aspects of marketing and PR. It’s no longer just getting covered in a media outlet — it’s how far can that story be carried with social media. Traditional media is pushing their fans to engage on social media.

Pitching 319

Pitching Television Media Social Media 319

NewsWhip

DECEMBER 7, 2023

This was picked up by several local news outlets, with ABC7 in Los Angeles earning over 127k engagements to its article published on Nov 13th, just five days after the initial statement. So, this becomes a lesson that earned media encompasses much more than just what is written about by publishers online.

Brand 78

Brand Branding Retail Viral 78

Cision

OCTOBER 7, 2016

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. Social volume requires multiple voices and not just your brand’s.

Analysis 318

Analysis Viral Trends Software 318

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher.

Crisis 176

Crisis Viral Brand Branding 176

NewsWhip

SEPTEMBER 14, 2023

Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either. It’s worth stepping back and looking at just how much of a cultural event the movie has been. The story originally totaled over 1.4

Brand 78

Brand Branding Viral Apparel 78

NewsWhip

JANUARY 11, 2023

In mid-December a TikTok creator’s video of an 82-year-old Walmart employee went viral, resulting in almost $100k being raised through GoFundMe, allowing the man to retire. This story has continued into early January following the TikTok that went viral on Dec 17th.

Brand 78

Brand Branding Viral Employee 78

5W PR

JANUARY 23, 2023

Out of all the social media platforms available to companies these days, the unique functionality and culture on TikTok has made the platform one of the most challenging social media channels in terms of content creation for many businesses.

Marketing 88

Marketing Advertising Advertising Viral 88

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. 3 Ways to Maintain Control of Your Corporate Social Media.

Social Media 97

Social Media Conference Media Corporate 97

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. But shared media was where Barbie shone brightest. He’s just Ken.”

Film 118

Film Marketing Sports Hotels 118

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Unveiling surprising facts or data can also make your online PR content go viral. People have started to react much more strongly to different types of information.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Leverage the local angle. Local hoteliers and restaurants offering tourist specials saw media coverage like never before. Airbnb benefitted locally and nationally in stories touting the huge lodging need in unlikely places. Make social media job #1. The viral videos!

Hotels 200

Hotels Local Interviews Viral 200

Communications Conversations

MAY 12, 2023

Lesson #2: The right people are searching for me One of my goals with my LinkedIn work is to merely create more awareness for my name and what I do (social media marketing). My customers are largely PR, marketing or social folks with midsized to large companies in Minnesota. That post only had 140+ engagements.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

NewsWhip

DECEMBER 21, 2022

Most of the top coverage was driven by the breakneck policy changes on the platform, with some cheering and some criticizing the rapid pace of change at the social media site. Human interest stories still move audiences, and that’s as true for brand coverage as it is for local news highlights or viral Facebook posts. .

Brand 78

Brand Branding Policies Local 78

MaccaPR

FEBRUARY 19, 2018

When the inevitable social media backlash erupted, the CrossFit gym owner compounded the crisis by posting a profanity-laden response that called criticism by outraged women “b t,” “delusional and ignorant” and “feeble minded garbage.” CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY.

Instagram 98

Instagram Crisis Local Privacy 98

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

ImPRessions - Crenshaw Communications

JUNE 7, 2017

According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations.

Small Business 168

Small Business SMB Local Viral 168

Critical Mention

OCTOBER 27, 2018

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. This video quickly went viral and has more than 40 million views on YouTube. The video has almost 100 million views.

Film 131

Film Viral YouTube eBook 131

Melissa Agnes

JUNE 3, 2014

However, if you’re monitoring social media in real-time, you will become aware of the issue as it grows and really turns into an issue in need of your attention. Social media and the online landscape provide unique communication opportunities for individuals and organizations.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Cision

JULY 28, 2015

For PR firms, social media monitoring has become an essential part of a successful agency’s offering. But without the right tools, it’s impossible to scale media monitoring services as the business grows. Natalie spent three hours each day monitoring social media for clients. “I

Media 120

Media Viral Newspapers Digital PR 120

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. But it’s not the PR team telling stories in an attempt to get them picked up by traditional media.

Storytelling 60

Storytelling Local Community Case Study 60

Cision

MARCH 1, 2016

A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? The perpetuation of a “viral” story on digital channels can be hours.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. manual social media searching, local news, niche publications, community events, etc.,

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Cision

JULY 20, 2015

For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. Great experiences generate a lot of positive word-of-mouth, which social media amplifies. Every product can’t go viral or generate a lot of word-of-mouth buzz. How did we discover Pump It Up?

Energy 120

Energy Viral Storytelling Community 120

Reputation Us

JANUARY 13, 2016

With smart phone cameras and a population plugged into social media 24/7, an incident can go viral in minutes — landing police in less- and moderately populated regions in the news quickly too. conclusions into a simple, proactive, realistic and actionable plan. Step #4: Provide media training for your key personnel.

Communications 60

Communications Crisis Reputation Local 60

Sword and the Script

APRIL 5, 2016

However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI). FierceCMO: Study: CMOs are spending more on social and mobile. Highly Inflated Expectations for Social Media. Here are three examples: 1.

Mobile 60

Mobile Survey Marketing B2C 60

Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. Introducing yourself to media these days is easy with social media. 3: Find the local angle. If you work in Toronto and you’re pitching a story to a reporter in Vancouver, find the local angle. Many companies use surveys and research to interest the media.

Banking 100

Banking Media Local Survey 100

Waxing UnLyrical

MARCH 13, 2013

That means typically I get paid for my time, so it is rare for me to pay my own expenses to travel out of my local area for a speaking gig. It’s one of the afternoon’s breakout sessions, and on social media in a crisis. Here’s how it’s billed: Social media in a crisis. Here or there?

Conference 103

Conference Social Media Crisis Crisis Management 103

Cision

FEBRUARY 5, 2016

What social media platforms do you find most useful for pitches? I’ve had tons of local outreach through Twitter lately too. Sally has ONE viral post that brings in all those views. We show how we use and enjoy the product , but still include the requested materials. . I love Instagram and Facebook!

Pitching 120

Pitching Instagram Viral YouTube 120

David PR Group

AUGUST 17, 2017

Social media and online reviews bring an incredible new level of accountability to the customer service equation. However, sometimes these powerful tools are misused, and it’s important for both individuals and businesses to understand that one should not go on social media and bash a company without considering the consequences.

Airlines 54

Airlines Reputation Customer Service Social Media 54

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. We’re so glad everyone is talking about our water!,” 2 - Surprise! billion bottled water category.

Marketing 78

Marketing Viral Consumer Brand 78

ReimaginePR

JUNE 18, 2015

Understanding the juxtaposition between importance and relevance is key to not only just with this issue, but to all public relations in the social media age. In the places where your organization works, profile the local people at their best, having fun, going to work, and engaged in cultural activities.

Airlines 120

Airlines Viral Government Local 120

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

Course 40

Course Local Creativity LinkedIn 40

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. We’re so glad everyone is talking about our water!,” 2 - Surprise! billion bottled water category.

Marketing 48

Marketing Viral Consumer Brand 48

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Who is responsible for external communication – responding to journalists, bloggers and other members of the public on social media channels and elsewhere online? What is a PR Crisis Plan? What Not to Do in a Crisis!

Crisis 62

Crisis How To Crisis Management Crisis Communications 62