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How to Tap Into Culture for Travel PR Strategies

5W PR

PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination. Stories that feature local artisans, ancient traditions, festivals, and daily life offer a genuine glimpse into the destination’s soul, creating a connection with travelers.

Travel 78
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Navigating the Travel Landscape: 2024 Trends and Transformations

Burrelles Fresh Ideas

Enjoying the local experience: Modern travelers seek more than just an escape from routine; they crave authenticity. In 2024, travelers desire a genuine connection with the places they visit, seeking locally sourced food, drinks, products, and experiences to truly immerse themselves in a destination’s essence.

Travel 91
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Meet the Media: Josh Fisher, Executive Editor or FleetOwner

Bianchi Biz Blog

We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties.

Meeting 94
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Best PR Stunts, Fails and Learnings of 2023 – Part One

Landis PR

Photo courtesy of Pixabay The key error Cruise made was not being transparent with the public nor with state and local transportation officials about how and why these incidents happened. Instead, the public responded by trying to disable the robotaxis from working and transportation officials pulled Cruise’s testing license.

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Communicating about COVID-19 Vaccines Requires Understanding Fears, Building Trust

PRSay

Mistrust in the medical system may continue to fester with the continued spread of misinformation about the vaccines, particularly on social media channels. The more the state collaborates with local and community pharmacies and other groups, the greater the likelihood that residents will want to receive the vaccine.

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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Our local fish and chip shop reopened on Wednesday. There’s a sign on the front door limiting the number of people in the shop for social distancing. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting.

Tourism 118
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We’re simply not paying our social talent nearly enough

Communications Conversations

Let’s just say it out loud: Some of these social media jobs simply don’t pay enough. Glassdoor tells us the average salary for a social media specialist (typical entry-level job) is $47,326. Manage social communities on a daily basis (definitely). Manage social media influencer programs (many times).