Stern + Associates

JANUARY 29, 2024

Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. But what does all this mean for the media relations component of public relations strategy? Media Is Becoming More Gated – and More Niche One of the consequences of falling ad revenue is that more media outlets are subscription-based.

Strategy 96

Strategy Publicity Media Video 96

PR for Anyone

OCTOBER 19, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. If you want to get free publicity right now, you want to be newsjacking. . If it’s a national study, use that and bring it home as to what it means for your local real estate market?

Real Estate 130

Real Estate How To Publicity Insurance 130

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. It’s an uplifting record of the profession’s work.

Publicity 131

Publicity Case Study Local Public Affairs 131

PR for Anyone

JANUARY 5, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Criminal History – This law prohibits public universities and colleges from asking about someone’s criminal history during the admissions process. Anyone can get publicity! Happy New Year!

Pitching 130

Pitching Strategy Publicity Media 130

Stephen Waddington

APRIL 12, 2020

The CIPR Local Public Sector group has produced a short video of camera clips from its members working in frontline COVID-19 roles. The video explains the role of public sector communicators in informing policy through research and analysis, and engaging with the public via multiple forms of content, media and channels.

Publicity 130

Publicity Policies Analysis Crisis 130

Cision

JUNE 22, 2017

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. It can take weeks of lead time before broadcast outlets air a public service announcement.

Publicity 224

Publicity Real Estate Nonprofit Television 224

PR for Anyone

APRIL 30, 2020

Watch the video above and/or check out the transcript below for this week’s PR tip on pitching the media after reopening. It's Christina Daves with this week’s Free Publicity Friday PR Tip. Transcript Hi everybody. What happens in the banking industry ? What happens in the insurance industry? here are so many topics.

Publicity 173

Publicity How To Insurance Insurance 173

PR for Anyone

SEPTEMBER 10, 2020

The very first thing you should consider in your public relations plan is providing value to the journalist. One of my biggest media hits, a syndicated show on FOX about “ The Next Great Thing ” came because I regularly offered story ideas about other entrepreneurs to a local news anchor I had built a relationship with.

Publicity 130

Publicity Television Pitching Resources 130

PR for Anyone

OCTOBER 22, 2020

Public Relations Skills The Follow Up One of the most important public relations skills you can learn is the follow up. Publicity Example Not sure if the follow up really works? My client Matt pitched this story to his local NBC station. Like this tip, watch the video above and/or read the transcript below.

Publicity 130

Publicity Pitching Local Examples 130

Presspage

DECEMBER 5, 2017

In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. Here are 5 simple tips to keep in mind when going local: 1. In the past, localizing content would have been a major competitive business advantage. Serve them well.

Local 89

Local SEO Engineering Web 89

5W PR

MAY 17, 2024

Herein lies the indispensable role of public relations. Traditional media relations Established media platforms, including outdoor magazines, travel publications, and local news channels, can serve as powerful vehicles for brand promotion. PR serves as the compass, leading the brand toward its audience in the most organic way.

Strategy 78

Strategy Brand Branding Travel 78

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination.

Travel 78

Travel Strategy How To Local 78

Victorious PR

FEBRUARY 4, 2023

Real estate has a huge impact on the economy, and as such, it is essential for real estate companies to maintain a good public relations strategy. Investing in a good public relations firm can ensure that you are visible and your clients are going to choose you over others. Networking is also key to building your personal brand.

Real Estate 52

Real Estate Publicity Brand Branding 52

PR for Anyone

OCTOBER 11, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. If you are pitching national publications, you have to submit 4 months in advance, regional is 2 months, and local newspapers and television are two weeks unless it’s breaking news.

Real Estate 221

Real Estate Pitching How To Television 221

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Kraft/Heinz created a beautiful and empowering campaign by giving smartphones to factory workers and letting them shoot video ads celebrating themselves. Midwestern supermarket chain Hy-Vee produced a “hero” video homage to its grocery workers, complete with the original Bonnie Tyler soundtrack.

Brand 284

Brand Branding Small Business Retail 284

PRSay

DECEMBER 9, 2019

Trailers, promo photos and other pre-launch content appear far before the final product makes its way to your television or local theater. All that anticipation has resulted in countless think pieces, trailer reviews and conversations about the film’s evolution since its first publicity. The movie doesn’t premiere until Dec.

Film 147

Film Publicity Television Local 147

PRSay

OCTOBER 17, 2022

On Mondays, she sends “ Meet the Staff ” tweets that introduce members of the Supervisor of Elections’ office to the public. To reach young constituents, Robertson produces playful, short videos on her personal TikTok account — with the OK of her supervisors. itstrishthedish VOTE IN YOUR LOCAL ELECTIONS! ylang ylang – ??

Communications 183

Communications Video Social Media Facebook 183

NewsWhip

DECEMBER 7, 2023

This was picked up by several local news outlets, with ABC7 in Los Angeles earning over 127k engagements to its article published on Nov 13th, just five days after the initial statement. million engagements on its own, and sparked enough debate that clearly overshadows the public’s interest to coverage of Target’s response.

Brand 78

Brand Branding Retail Viral 78

ImPRessions - Crenshaw Communications

APRIL 14, 2020

But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. The challenge generated billions of views and almost 2 million response videos, including from celebrities, college mascots and athletes. Coors Light lightens the mood . Domino’s delivers .

Hotels 282

Hotels Brand Branding Guidelines 282

Landis PR

MARCH 4, 2024

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Go for a bylined article in a trade publication or research journal. Targeting those audiences that influence your target customer can cut through the digital clutter.

Media Relations 107

Media Relations Media SEO Newspapers 107

5W PR

MARCH 4, 2024

Showcase real traveler experiences through user-generated content, influencer partnerships , and immersive formats like vlogs or 360° videos. Local Partnerships Partner with local businesses, restaurants, hotels, and activity providers to offer exclusive deals and packages. Let them see, hear, and feel the adventure.

Travel 78

Travel Consumer Strategy Tourism 78

PR for Anyone

SEPTEMBER 1, 2021

Considering they actually close their publications four months out, I was out of luck! Here is a video I did about What to Pitch When so you understand how that works. As I share in the video below, wearing masks to school is a hot topic this back to school season. Anyone can get publicity! Can you speak to that topic?

Pitching 130

Pitching System Google Local 130

PR for Anyone

AUGUST 11, 2021

You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. Here’s a video I did recently about personalizing the pitch: Sending a Press Release? Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. ” The answer is no.

Pitching 223

Pitching Media Television How To 223

Stephen Waddington

DECEMBER 12, 2019

The truth is a tough sell to the public if it’s contrary to personal aspiration. The local media and broadcast media has done a good job in holding political campaigns to account against the wave of disinformation online. The Nolan Principles are an unfashionable set of guidelines for standards in public life. BBC Trending ) 2.

Publicity 93

Publicity Media Facebook Newspapers 93

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Targeting local and small businesses. Here are some B2B marketing tactics that brands should consider using on Facebook: Video thrives on Facebook Lives. The rise of social channels like TikTok has propelled video as a major content trend in 2020 – and this is projected to continue into 2021.

B2B 344

B2B Facebook LinkedIn Small Business 344

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

NewsWhip

JANUARY 19, 2024

As usual, every month we look at how the Fortune 100 companies are covered online, highlighting the ones that received the most public interest, and even though it was early in the month, Walmart’s advertising decision grabbed most of the attention in December. million engagements on the platform. nike Sugar, spice, and everything nice.

Advertising 78

Advertising Advertising Brand Branding 78

PR in High Definition

FEBRUARY 22, 2024

And what about local cultural context? So, how can tech companies build upon translation with a full-scale pan-European PR programme that truly delivers on local needs? Directly translating content from English into a target language is rarely enough; linguistic subtleties and local context are crucial.

Local 62

Local Leadership Viral Creativity 62

Communications Conversations

SEPTEMBER 29, 2020

In others, it means supplying them with photography and videos when you can. As in, limited to paying readers of the publication. Trend #4: Local news has a capital shortage. Impact: This comes to no surprise to anyone who follows local news. Local TV stations, too. But, as a PR, it’s a huge obstacle.

Journalism 195

Journalism Trends Industry Newspapers 195

PR for Anyone

APRIL 6, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. The video below will dive into some ideas too. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. Happy Spring!!! PR FOR ANYONE. Transcript.

Pitching 130

Pitching Television Media Real Estate 130

Solo PR Pro

JUNE 21, 2016

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41

Local How To Skype Trade Shows 41

5W PR

JANUARY 16, 2020

Two-way communication between organizations and their constituencies is the definition of today’s Public Relations. Traditionally, companies pushed for media placement on top-tier media – the likes of Huffington Post, The New York Times and similar publications. Three PR and Communication Trends to Watch.

Trends 120

Trends Communications Big Data B2C 120

PR for Anyone

MAY 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. Anyone can get publicity! You can see their segment below.

Pitching 130

Pitching Media Financial YouTube 130

PR for Anyone

AUGUST 25, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I gave a bunch of examples in the video above (and the transcript below). Anyone can get publicity! Watch this week’s PR Tip here. What advice can you give to either students or their parents.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

SEPTEMBER 15, 2021

Remember, these are for local media and national television. If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!). This video should help you with what you pitch when. Anyone can get publicity! So that is this week’s Free Publicity Friday PR Tip.

Pitching 130

Pitching Television System Local 130

Burrelles Fresh Ideas

APRIL 2, 2024

Americans continue to hold local news in higher regard than national news across a variety of metrics regardless of political party affiliations, a 2022 poll from Gallup and the Knight Foundation shows. For example, Colorado Public Radio recently laid off some staff, but that doesn’t mean they won’t be producing news.

Media 103

Media Radio Print Newspapers 103

Burrelles Fresh Ideas

JANUARY 2, 2024

I recall working on a website project for a local bakery. I experienced this firsthand when optimizing a local service website for voice search. The Role of Video Content in SEO Today, 92.3% of internet users worldwide watch videos each week. The surge in video content consumption cannot be ignored in the context of SEO.

SEO 85

SEO Mobile Engineering Ethics 85