Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? Readers’ digital and mobile consumption habits are central to this schedule. While social media and mobile have changed the news industry, some old school rules still apply.

Media Relations 40

Media Relations Media Journalism Print 40

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. In practice, this means a focus on the hard operational numbers, combined with data led planning and proof There has already been a rapid shift to digital and mobile first.

Crisis 151

Crisis Government Energy Community 151

Bianchi Biz Blog

AUGUST 21, 2023

I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between. Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started?

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

AUGUST 22, 2022

I started writing professionally at 17 years old as a sports correspondent for my local newspaper, the Milford (NH) Cabinet. You might also be interested in: 5 Key Data Points for CES 2023 PR Planning for Automotive & Mobility Suppliers. Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek.

Automotive 87

Automotive Meeting Newspapers Sports 87

Bianchi Biz Blog

AUGUST 9, 2021

I’ve spent summers at ClickOnDetroit/WDIV Local 4, Automotive News and the Wall Street Journal , and prior to my current role, I was a full-time reporter covering mobility and suppliers at Automotive News. I then reported for my college newspaper, The Michigan Daily , at the University of Michigan.

Transportation 96

Transportation Meeting Automotive Report 96

Stuart Bruce

NOVEMBER 27, 2015

80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase. Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya.

Mobile 60

Mobile Public Affairs Government Local 60

Cision

FEBRUARY 17, 2016

Hosted by Cision’s Heidi Sullivan and TapInfluence’s Todd Cameron, this free weekly podcast will teach you how to leverage influence marketing to build awareness, expand reach and mobilize your brand’s story. . ” “In a lot of ways, I look at influencer marketing as an evolution from traditional media relations.”

Marketing 120

Marketing Newspapers Mobile Local 120

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show.

Engineering 77

Engineering Automotive Agriculture Media 77

Barokas

MARCH 16, 2020

Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner. Stick to the facts and point your audience to official resources (your local government communications or the CDC) for more information. We are here to help companies navigate through this uncertainty.

Communications 88

Communications Case Study Conference Resources 88

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Bianchi Biz Blog

OCTOBER 24, 2022

I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. You might also be interested in: Meet the Media: Kristen Strakalaitis, Morning Host of First Shift at Automotive News. Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Local 40

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107

Education Course Nonprofit Resources 107

ZudePR

FEBRUARY 22, 2016

You work in PR but you’re finding it increasingly hard to persuade clients that media relations and a bit of social media dabbling cuts the mustard. The figures are marginally lower for mobile searches. It is also a great citation for your local SEO. 4: 80% of B2B Social Media Leads Come From LinkedIn.

Social Media 75

Social Media SEO Media Local 75

Burrelles Fresh Ideas

JUNE 20, 2023

Fresh and Seasonal Produce: Summer is the perfect time to enjoy an abundance of fresh, locally sourced fruits and vegetables. Consumers appreciate businesses prioritizing eco-friendly practices, such as using compostable packaging, sourcing locally, reducing food waste, green garden waste and supporting ethical farming practices.

Brand 40

Brand Branding Local Instagram 40

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

OCTOBER 28, 2020

These days, amidst the COVID-19 pandemic when travel is restricted and in-person events are discouraged or forbidden by authorities, public relations professionals face a dilemma: how do we conduct media briefings, new product launches and other important news announcements during these restrictions.

Conference 65

Conference Travel Video Report 65

Reputation Us

SEPTEMBER 25, 2019

This includes looking at how your reputation is comprised from the value of your products, services, staff and member services, including connection points like your website, branches or mobile apps. Strategize Media Relations. Keep in mind that a crisis is not the first time you want to talk with the media.

Reputation 60

Reputation Publicity Crisis Media 60

The Hoffman Agency

MARCH 11, 2020

Speaking of budget, we cannot overlook the media allowance or “transportation fee” — a distinctive feature of Chinese media relations. Tencent is therefore hailed “social media king” thanks to WeChat, QQ and its mobile games. counterparts. But when it comes to the top tier, competition is the same in every market.

Pitching 36

Pitching Transportation Conference Report 36

Burrelles Fresh Ideas

APRIL 2, 2024

(And keeping in mind that a lot of news on social media originated with a reporter or media outlet.) Americans continue to hold local news in higher regard than national news across a variety of metrics regardless of political party affiliations, a 2022 poll from Gallup and the Knight Foundation shows.

Media 102

Media Radio Print Newspapers 102

Bianchi Biz Blog

MAY 18, 2023

PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Reach – Today, many PR agencies are focused on local markets but struggle with national work. For the clients in this sector, that experience can be invaluable.

Agency 80

Agency Automotive Mobile Local 80

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. The target audiences will dictate which media to include, but be creative when thinking through the story possibilities.

Media 136

Media Mobile Telecommunications Pitching 136

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. You’re a fan of honesty. But first, you need to know who I am.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Social media has not only doubled but is increasingly being harnessed for direct marketing and after-sales servicing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Bianchi Biz Blog

MARCH 11, 2024

As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces. It is broadcast nationwide online, on the NEWSnet app, on local cable TV, as well as on Apple TV, Roku, etc. It’s rewarding to be able to share the news of the day to a national audience.

Automotive 92

Automotive Meeting Report Journalism 92

Cision

AUGUST 12, 2016

The New York Times and The Wall Street Journal have much coverage anchored in New York, but you won’t find many local or regional stories in USA Today; its stories must appeal to readers in New York, Los Angeles, Washington and Kalamazoo, Michigan, for example, so a local or regional development must be impacting the whole nation to be newsworthy.

Pitching 120

Pitching Newspapers Local Knowledge Base 120

Bianchi Biz Blog

MAY 22, 2023

I’ve been at Automotive News for six months covering auto cybersecurity and mobility finance. I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. It’s a new ground for me. Out of journalism school, I worked at the Galveston County Daily News , near Houston.

Automotive 75

Automotive Meeting Report Real Estate 75

Bianchi Biz Blog

JUNE 21, 2022

I have a small recording studio at home where I like to work with local musicians. You might also be interested in: Meet the Media: Jason Morgan, Content Director for Fleet Equipment. Six Things Vehicle Technology and Mobility Suppliers Should Do Now to Rock PR at CES 2023.

Meeting 86

Meeting Media Chemicals Radio 86

Beyond PR

JUNE 19, 2017

You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. This was in conjunction with a newspaper ad that explained the changes, along with updated social media profiles and a website redesign.

Communications 69

Communications How To Telecommunications Employee 69

MaccaPR

SEPTEMBER 3, 2014

Virgin Mobile (most people crammed into a Mini Cooper), POM Wonderful juice (longest airborne inflatable beach ball relay). The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7 million worth of media coverage. Think Global, Start Local. Go Online or Go Home.

Viral 88

Viral Marketing Guidelines Local 88

Burrelles Fresh Ideas

JUNE 13, 2023

That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank. Start by optimizing your website and establishing a robust digital presence!

Analytics 40

Analytics Content Marketing Measurement Advertising 40

MaccaPR

DECEMBER 19, 2016

Landing page basics include: 1) Does your page look great on a mobile device (where many of your visitors may come from)? Media Relations - Is your e-book authored by an expert? Don't overlook the potential of strategic media relations/publicity outreach. 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. How much flexibility do local teams have?

Local 133

Local Crisis Management Internal International 133

Bianchi Biz Blog

MARCH 27, 2023

Our Global PR Partners Give You Local Expertise Around the Globe Do you need to launch a new product in Brazil? Since 2014, Bianchi PR has been the Detroit automotive/mobility member of the Public Relations Global Network. Or open a new automotive manufacturing facility in Mexico? PRGN has got you covered!

Agency 77

Agency Automotive Local Meeting 77

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. billion are connected by mobile phone. billion use social media. These include shareholders, media, staff, suppliers, customers, and the local community. billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

MaccaPR

FEBRUARY 25, 2015

We differentiate ourselves by doing ambitious, memorable stories that people cannot read anywhere else – original pieces that provide insight into the local business scene. Otherwise I try to follow the other local publications and whatever catches my eye.". Interviews Media Relations' Can you tell me about that?

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48