Remove Crisis Communications Remove Local Remove Media Relations Remove Mobile
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Unveiling the Future of SEO: A Glimpse into Tomorrow’s Search Optimization

Burrelles Fresh Ideas

I recall working on a website project for a local bakery. I experienced this firsthand when optimizing a local service website for voice search. Mobile-First Indexing: A Priority, Not an Option [SOURCE] The dominance of mobile browsing has made mobile-first indexing a critical aspect of SEO.

SEO 84
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The Present & Future Tech Trends PRs Should Prepare For

Cision

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Emerged Trends. Click to enlarge.

Trends 120
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PR rising in Africa rising

Stuart Bruce

80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase. Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya.

Mobile 60
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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. DePaul University College of Communications, 2011 – 2022.

Education 107
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Manage Your Reputation After a Fraud or Scandal: Tips For Handling the Media and Public Backlash

Reputation Us

This includes looking at how your reputation is comprised from the value of your products, services, staff and member services, including connection points like your website, branches or mobile apps. Relying on a disastrous issue to expose a vulnerability is the best way to have the situation hit negatively with the media.

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Future of PR: 2020 edition

Stephen Waddington

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

(And keeping in mind that a lot of news on social media originated with a reporter or media outlet.) Americans continue to hold local news in higher regard than national news across a variety of metrics regardless of political party affiliations, a 2022 poll from Gallup and the Knight Foundation shows.

Media 103