Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show.

Engineering 79

Engineering Automotive Agriculture Media 79

Bianchi Biz Blog

OCTOBER 24, 2022

It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Local 40

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107

Education Course Nonprofit Resources 107

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

OCTOBER 28, 2020

These days, amidst the COVID-19 pandemic when travel is restricted and in-person events are discouraged or forbidden by authorities, public relations professionals face a dilemma: how do we conduct media briefings, new product launches and other important news announcements during these restrictions.

Conference 65

Conference Travel Video Report 65

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. Local news and indy journalism more trusted. “I

Marketing 190

Marketing Content Marketing Data Social Media 190

Burrelles Fresh Ideas

APRIL 2, 2024

(And keeping in mind that a lot of news on social media originated with a reporter or media outlet.) Americans continue to hold local news in higher regard than national news across a variety of metrics regardless of political party affiliations, a 2022 poll from Gallup and the Knight Foundation shows.

Media 103

Media Radio Print Newspapers 103

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. You’re a fan of honesty. But first, you need to know who I am.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Bianchi Biz Blog

MARCH 11, 2024

As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces. It is broadcast nationwide online, on the NEWSnet app, on local cable TV, as well as on Apple TV, Roku, etc. It’s rewarding to be able to share the news of the day to a national audience.

Automotive 94

Automotive Meeting Report Journalism 94

Bianchi Biz Blog

MAY 22, 2023

I’ve been at Automotive News for six months covering auto cybersecurity and mobility finance. I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. It’s a new ground for me. Out of journalism school, I worked at the Galveston County Daily News , near Houston.

Automotive 76

Automotive Meeting Report Real Estate 76

Bianchi Biz Blog

JUNE 21, 2022

I have a small recording studio at home where I like to work with local musicians. You might also be interested in: Meet the Media: Jason Morgan, Content Director for Fleet Equipment. Six Things Vehicle Technology and Mobility Suppliers Should Do Now to Rock PR at CES 2023.

Meeting 87

Meeting Media Chemicals Radio 87

Beyond PR

JUNE 19, 2017

You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. This was in conjunction with a newspaper ad that explained the changes, along with updated social media profiles and a website redesign.

Communications 69

Communications How To Telecommunications Employee 69

Burrelles Fresh Ideas

JUNE 13, 2023

That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank. To continue generating fresh ideas requires staying ahead of emerging trends in technology and cultural shifts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

MaccaPR

DECEMBER 19, 2016

Landing page basics include: 1) Does your page look great on a mobile device (where many of your visitors may come from)? Media Relations - Is your e-book authored by an expert? Don't overlook the potential of strategic media relations/publicity outreach. 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. How much flexibility do local teams have?

Local 133

Local Crisis Management Internal International 133

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. billion are connected by mobile phone. billion use social media. These include shareholders, media, staff, suppliers, customers, and the local community. billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Bad Pitch Blog

MAY 20, 2010

Technologies like Twitter enable you to connect with and even befriend people in the media. If the media is heavily reporting stories about a specific person, product, company, or trend, find a way to align your company’s current pitch with it. Good Organic Stories Trump Re-Prints. Get the app. Get an AppMaker.

Pitching 49

Pitching Fashion Report Twitter 49

Stephen Waddington

NOVEMBER 19, 2017

The simple fact is that public relations practitioners don’t have hours to respond to an issue. The skills, technology and workflow used in media and public relations are converging. Media works to 24 hour cycles whereas public relations typically works as quickly as an organisation’s processes will allow.

Publicity 164

Publicity Ethics Data Community 164